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468 articles for “Employability”
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A study of investment behaviour displayed by women in India
Abstract: This research study is mainly based on the analysis of the investment pattern of respondents i.e. working women in Delhi (NCR). In this research study, we mainly focus on understanding the investment pattern as well as their risk appetite while investing and the awareness towards investment based on their sector of employment. This research is conducted in Delhi (NCR) region through distributing the structured questionnaire to the 96 respondents as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 9–13 Read article
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Online Self-Disclosure Behaviour of Young Prospective Job Applicants
Abstract: The factors that lead to a positive self-presentation of prospective job candidates provide an important means for evaluating job applications. The paper aims to determine which type of online self-disclosure behaviour leads to a positive self-presentation. An online questionnaire survey was conducted to collect data during the winter semester of the academic year 2019/2020 among 101 university students in the field of human resources and personnel management. Binary logistic regression …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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Corporate Rebranding
Abstract: the changes they do in their brand. The present paper gives understanding about the corporate strategyin rebranding their products and analyzes the impact of such strategies on brand equity. The paperexamines the clear cut view about Rebranding Strategy in industries. As will as eliminate thecompetitors in the commodity market, and advertising and promoting the product to the people indifferent way. The paper exposed a conceptual model to integrate different dimensions …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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Future Educators’ Emotional Intelligence and Social Maturity
Abstract: The focus of the current study was on the social maturity and emotional intelligence of B.Ed. candidates. Determine the emotional quotient and social maturity of B.Ed. students as well as the relationship between emotional intelligence and social maturity were the main objectives of the study. Through a random sampling procedure, 125 student teachers from Mangalore's Srinivas University College of Education participated in the study. The Dr. Vinit Kher, Ms. Puja …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Importance of E-Commerce in Sustainable Development
Abstract: Sustainable development is widely recognized as the most critical issue facing the planet today. It is a crucial concern for both developed and developing countries alike. In this context, e-commerce has emerged as a key driver in advancing sustainable development, playing a significant role in various countries, including India. The Indian e-commerce sector has experienced exponential growth, with projections indicating that it will reach US$ 111.40 billion in 2025 and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 Read article
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Application of Digital Marketing to the Scope and Distribution of E-books
Abstract: This phrase has been used for several decades: electronic marketing. Any form of marketing that makes use of electronic devices and that marketing specialists can utilize to disseminate marketing messages and evaluate their efficacy during the consumer journey. This study investigates the importance of digital marketing in the context of e-books. In addition, we'll examine the benefits and drawbacks of digital marketing in the context of e-books as well as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article
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Consumer Choice in Health Insurance Market in India
Abstract: The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest
Abstract: The swift digital evolution within the education sector has profoundly altered the methods by which learners identify, assess, and choose online learning options. Among the multitude of digital platforms, YouTube has surfaced as a formidable channel for educational marketing driven by influencers, providing captivating, visual, and interactive content. This research investigates the efficacy of influencer marketing strategies on YouTube in boosting learners’ enthusiasm for enrolling in online courses, particularly concentrating …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Review on Global Practice of Housing Demand Fulfilment for Low Income Group People
Abstract: The number of slums and squatters are increasing at very high rate. The overall objective of this study was to review the practice of fulfilling the housing needs for the low-income group focused to Nepal and India with reference of the global practice. Content analysis from different sources has been done. The problem of housing for low income people is all over the world different nation has adopted different approaches. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 5–16 Read article
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Organization Development and Its Relevance in the VUCA World
Abstract: In today’s dynamic VUCA (Volatile–Uncertain–Complex–Ambiguous) World, there is a growing need for the formulation and implementation of the most effective organization development (OD) strategies and techniques for enhancing both the individual and organizational productivity. OD is an applied behavioral science domain that deploys an ever-evolving strategy used to develop the employees and functions of an organization. It is a specific, planned and continuous process that aims to increase organizational effectiveness. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 25–29 Read article
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Work Life Balance: Barriers among Female Teachers in Punjab Colleges
Abstract: Women play a strong role in the lives of people around them. The time and efforts they expend for their family and their work place realization their physical, psychological, emotional and social components. So it is important for women to balance between their family and work. This paper targets at analyzing the difference level of Work Life Balance among female middle level employees. The roles of women have never been …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article
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Role of ICT for Businesses in Tourism Sector in India
Abstract: Tourism sector is an important contributor to the Indian economy as it provides foreign exchange, employment opportunities, promotes capital investment, among other benefits. This paper aims to study the current role of ICT for businesses in tourism industry in India. The objectives of this study are to understand the current usage of ICT in tourism industry in India by businesses as well as consumers, the gap that limits its usage, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 23–28 Read article
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An Analysis of Financial Literacy and its Impact on Financial Behaviour of Teachers working in Higher Learning Institutions in Hyderabad
Abstract: In todays' fast-changing economic environment all over the world, literacy in finance is an essential requirement for everyone, whether student, employee or entrepreneur, to ensure the financial wellbeing of self and family. The importance of literacy in finance has increased recently due to the current pandemic, Covid -19, where many have suffered financially. They do not have sufficient savings and investment to use in these critical situations and do not …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Recognizing Student’s Emotions in a Lecture
Abstract: The realm of automatic emotion recognition based on facial expressions is a fascinating field of study that has been applied in numerous industries, including security, health care, and human–machine interface. In order to enhance computer predictions, researchers are exploring ways to decode, analyze, and extract facial expression features. With the remarkable achievements of Deep Learning, different types of architectures are being employed to boost performance. This article aims to present …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 28–38 Read article
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Financial Greenprint Sustainable Financial Analysis Context of Hero Motorcorp LTD
Abstract: Sustainable finance is a very important term which needs to be considered in a proper context of firm’s financial performance as well as reporting practices. The paper studies the impact of environmental, social and governance variables on financial performance of Hero Motorcorp. The study is conducted from 2018-19 to 2022-23. The study is conducted using multiple regression analysis. The findings of the study suggest that environmental and social variables have …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 16–20 Read article
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Trends in CSR Compliance: A Comparative Study Between NTPC Limited and NHPC limited
Abstract: A self-governing business model known as corporate social responsibility (CSR) helps an organization be socially responsible to its stakeholders, the public, and itself. By practicing corporate social responsibility (CSR), a business enhances society and the environment rather than negatively impacting both. A socially accountable company is responsible to itself and its shareholders. CSR is usually a strategy employed by giant corporations. In this context, the present paper is an attempt …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 19–24 Read article
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Women Entrepreneurs: Barriers and Breakthroughs
Abstract: Women entrepreneurs are playing a transformative role in the global economy by driving innovation, generating employment opportunities, and contributing to sustainable development. Over the past decade, the participation of women in entrepreneurial activities has increased significantly across both developed and developing nations. Despite this progress, women entrepreneurs continue to encounter multiple barriers that limit their business growth and long-term sustainability. These challenges include restricted access to financial resources, gender discrimination, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 21–26 Read article
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Corporate Governance and Reporting
Abstract: ABSTRACT In modern business organizations, the chief peripheral stakeholder groups are shareholders, debtholders, trade creditors and suppliers, customers, and communities affected by the corporation’s activities. Internal stakeholders are the board of directors, executives, and other employees. The greater part of the present enthusiasm for corporate administration is worried about adjustment of the irreconcilable circumstances between partners. In broad firms where there is a segment of ownership and organization and no …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Worker Director Scheme Revisited: Re-Packaging and Revival for a Changed Era in India, a Torch Bearer for the World
Abstract: With the New Economic Policy, the entire field of industrial relations, now renamed as employee relations, has undergone a metamorphosis. Workers Participation in Management has also undergone similar changes. With a more educated and informed workforce, the need of the hour is to introduce or redesign schemes that match contemporary trends. This paper makes a case for reviving the Worker Director Scheme launched in the 70s by the government of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 1–7 Read article