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1244 articles for “Psychological, COVID-19, Education system, Online education, Behavioral, Cognitive development.”
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An analytical study on adoption of digital wallet & its effect on consumer behavior (A research conducted in Delhi-NCR)
Abstract: This study on adoption of digital wallets & it’s the effect on consumer behavior was conducted to determine if and what has been the contribution of digital wallets in a cash-based payment system. Practically, this research will be useful for the business stakeholders of digital wallets who would like to expand the business to earn more market share. Subsequently, he discussed the risks and challenges faced by consumers while using …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 1, 2019 · pp. 1–10 Read article
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Cashless Policy in Nigeria: The Journey So Far
Abstract: Cashless economic policy was conceptualized by the central bank to migrate Nigeria’s economy from cash-based to a cashless one through electronic payment system; this would not only enable Nigeria’s monetary system be in line with the international best practices and norms, but also increase the proficiency of the payment system which will in turn improve the quality of service being offered to the banking public. This paper examined the recently …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 1–13 Read article
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Impact of Risk Perception and Return Expectations on Mutual Fund Investment Preferences of Investors in Delhi NCR
Abstract: Background: Mutual funds have become a primary choice for retail investors who wish to diversify their investments and have professional management of their funds. The decision of mutual funds investment is conventionally elucidated by risk–return trade-off; although, emerging evidence indicates that behavioral and contextual variables might moderate the role of the risk perception and return anticipations, especially in new markets like India. Aim: The purpose of the study is to …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 · pp. 10–20 Read article
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Energy-Efficient Neuromorphic Spiking Neural Networksfor Real-Time Event-Driven Stock Market Prediction: A Systematic Review
Abstract: I believe that neuromorphic computing and financial prediction is now a genuinely exciting, yet under-researched, area of applied machine learning study. The paper presents a systematic literature review of the literature based on energy efficient Spiking Neural Networks (SNNs) in forecasting events-based real-time stock market data. Event based in character Financial time-series data is not continuous in nature, but consists of major discrete events like significant price changes, volume surges, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Impact of FDI: Competition in Indian Defense Sector (1997-2016)
Abstract: Although Foreign Direct Investment (FDI) is believed to be an important determinant of economic growth in developing countries, its impact in the defense sector is very debatable. The present study tries to understand the impact of FDI in the defense sector from 1997 to 2016. Also, it focuses on the effect of market competition in Indian defense industry in the presence of private companies.
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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A Conceptual Study on Reflected Learning and Emerging Challenges in Digital Journey
Abstract: Today, for most kind of businesses, digitalization is a fundamental agent of transition. As such, digitalization is not a unitary issue. Digitalization can be approached in various ways as it provides opportunities and threats on various dimensions. The present research paper identifies and also examines four stages of marketing’s digitalization journey till date, and also points of interest along the way. The journey of digitalization provides a narrative and metaphor …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 1–15 Read article
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A Study on Business Intelligence Tools for Institution Dashboard Development
Abstract: This paper presents a detailed survey on existing business intelligence (BI) tools for developing adashboard in a typical academic setup. As a survey, few most popular BI tools like Pentaho, Tableau,Qliksense, SpagoBI, Jaspersoft and Jedox are considered based on the ease of use, support in terms oftraining and minimal initial cost. At the end, a sample dashboard has been developed using one of thetools Tableau to demonstrate the feasibility of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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A Critical Examination of Barriers to Innovation in Small and Medium Enterprises: A Case Analysis of Chikan Industry in Lucknow District
Abstract: Innovation and dynamism is the backbone of any of the economy either it is developed or developing. This study is to examine the innovative process of small and medium enterprise in chikan industry residing in Lucknow District. There are a lot of work done in the field of innovation in SMEs but a very few related to chikan industry of the Lucknow (Arya at. all, 2002). This paper aim is …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 5–14 Read article
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Effect of Globalisation on MSME: Challenges & Implementation of Policies for economic development
Abstract: This research article explores the impact of globalization on Micro, Small, and Medium Enterprises (MSMEs), focusing on the challenges they meet the implementation of policies aimed at fostering their economic development. Globalization has presented MSMEs with both opportunities and challenges, including increased market access and technological advancements, as well as heightened competition and regular complexities. Through a comprehensive review of literature and empirical data, this study examines the effects of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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MQL Propensity Model to Predict Marketing Qualified Leads
Abstract: In the evolving landscape of digital marketing, accurately identifying high-potential leads remains a critical challenge due to increasing data complexity and fragmented analytical systems. This study proposes a comprehensive framework for developing a Marketing Qualified Lead (MQL) Propensity Model aimed at enhancing lead prediction accuracy and operational efficiency. By critically examining existing lead scoring methodologies across Customer Relationship Management (CRM) systems, web analytics platforms, and campaign management tools, the research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Covid19 -Reforms And Considerations A Human Resource Perspective
Abstract: December 2019 will be known in the history of mankind as a year that changed the course of corporate work environment and normal human life cycle. China claimed the first case of an indifferent and unknown form of Pneumonia on 31 December 2019. This rare form of virus spread like wild fire and gripped the entire China and was now ready to create world havoc. The World Health Organization-WHO took …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 9–17 Read article
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Innovations in HRM during COVID-19 Pandemic
Abstract: The radical changes caused by corona virus have uncommon implications on companies and on human resources as well. This has become challenge for the companies to handle their human resources and productivity under pressure during pandemic. So with this pandemic, it is necessary to study how human resources can be managed in different sectors. And it is also important to understand how companies manage to plan performance appraisal and about …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 1–8 Read article
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Mentoring Employability Skills: An Empirical Study of B-Schools In Dakshina Kannada District, Karnataka State
Abstract: With the growing need for Employable Talent in the field of Management, there arises a need for a stringent Mentoring System in B-Schools contributing to the enhancement of Employability skills in students pursuing Higher Education. It is imperative that these skills are reviewed from time to time in order to ensure competent Management Professionals are fed to the recruiting firms. With the increase in opportunities, the challenges in getting hired …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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A Study on the Preparedness of IT Employees for Work from Home - (WfH) during the Covid-19 Lockdowns
Abstract: Work from home (WfH) is an option that is increasingly becoming one that organisations offer to their employees, with mutual benefits to both the organisation (in terms of lower office rental costs, maintenance) and the employees (comforts, travel, stress). Work from home (WfH) is increasingly becoming an option that organisations offer to their employees (in terms of better work-life balance). During the recent Covid-19 pandemic, it became essential for several …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 1–9 Read article
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Energy Conservation through Smart Street Light System
Abstract: The idea of smart street light system using solar panels,various sensors andIoT is introduced in order to present an efficient street lighting system which can significantly reduce the energy consumption. Also, there is a huge reduction in natural resources for generating energy, becausethese energy-efficient technologies have taken a great importance for energy conservation, especially illumination sources thatare used on very high scale –street light is one of them. So, in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 1, 2020 · pp. 23–25 Read article
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IOT Technology for Pandemic Situation
Abstract: IoT is a well-developed technology. We can say with the help of iot everyday work get easy, we can see iot is everywhere. IoT is playing a major role in automated industry, smart home, smart cities everywhere. Now the turn comes of health care industry. Iot is playing crucial role in the medical field also. As this world is suffering from the pandemic, we can see how iot can help …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 25–27 Read article
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Focus Group Discussions on the Adoption of Information Technology and Innovation in Quantity Surveying Practice and Education in Nigeria
Abstract: Information Technology (IT) and Innovation have significant implications for modern-day quantity surveying practice and education. Timely paradigmic changes in sync with evolving technology are necessary for quantity surveyors to retain competitive advantage amidst the discernible friction and strive for professional dominance amongst construction industry professionals. However, for such paradigmatic changes to occur, there is a need for quantity surveyors to understand the benefits derivable from the use and value of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 5–10 Read article
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Evolving Paradigms of Research Data Management (RDM): A Conceptual Framework for University Libraries in Rajasthan
Abstract: The challenge of managing vast amounts of research data is relatively new to Indian universities and is often tied to the issues of open science and data-intensive scholarly research. The present study focuses on the shifts relating to the Research Data Management (RDM) process within the context of higher education systems of the university in the Indian state of Rajasthan. I propose the Integrated RDM Readiness and Stewardship Framework (IRRS-Framework) …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Latest Trends in Development of Soft Skills in Managers for Successful Organisations
Abstract: A skill is a perfect balance between knowledge and behaviour that is to say what is to be done andhow it is to be done. It can also be the balance between practice and time. Soft skills are the nontechnical skills and abilities that will help to carve out a successful career assisting in transformingthe managers to become completely professional. These soft skills not only help in shaping the careerof …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article