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862 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
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Emotional Intelligence in Enhancing Organizational Effectiveness
Abstract: Organizational development is a systematic process of change that uses behavioral science techniques to improve an organization’s health and effectiveness by influencing the ability to adapt to environmental conditions, improve internal relationships, and increase learning and problem-solving capabilities. The need for organizational development continues to increase as information technology, globalization, increased competition, increased diversity, and increased public consciousness continue to change the organizational landscape. Several organizational development topics have emerged …
Published in NOLEGEIN Journal of Organizational Behavior Management · pp. 1–8 Read article
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Employee Engagement and Retention: A Study of Software Professionals
Abstract: Employee engagement is a topic of enormous interest to both management practitioners and academicians alike as building an engaged employee base is the biggest differentiator for businesses. In India, employment numbers in industry and services is expected to grow from 223 M in 2010 to 319 M by 2020 as per the India Economic Survey. A person needs to be motivated to go beyond his/her brier and ‘step up’. To …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · pp. 12–23 Read article
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A Study on Risk and Return Analysis of Select Public Sector Banks
Abstract: Money is the study of Assets The executives. The overall regions of account are business money, individual budget (private money), and public account. Account incorporates setting aside cash and regularly incorporates loaning cash. The field of account manages the ideas of time, cash, hazard and how they are interrelated. It likewise manages how cash is spent and planned. India Money and Venture Guide gives quality data and information sources with …
Published in NOLEGEIN Journal of Business Risk Management Read article
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Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context
Abstract: In the era of network information, a wide variety of information filled with consumer eyeballs, including how to stand out from the fierce competition in the market and product homogenization of the status quo, has become an enterprise and an urgent problem. In addition, the user's willingness to buy and the behavior of the necessary conditions for the generation of users to notice the company's products, and how to make …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 29–33 Read article
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Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes
Abstract: The global rise of influencer-driven consumer brands has reshaped the landscape of product marketing and consumption, particularly in the functional beverage sector. This paper examines the case of Prime Hydration, a wellness beverage brand co-founded by social media influencers KSI and Logan Paul, which gained rapid popularity in Western markets through viral marketing, celebrity branding, and strategic scarcity. However, its foray into the Indian market did not yield comparable success. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 27–34 Read article
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E-commerce Website for shopping “AURA”
Abstract: We are living in the online shopping world where people expect the websites to be smooth, quick and easy to use. AURA is a custom-made online shopping store created for the fashion industry that meets the needs of the customers. Its design is simple yet powerful., especially for small and medium-sized businesses. AURA store is built with HTML, CSS JavaScript, and Firebase. It shows how we can create a strong …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 18–26 Read article
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Study of the Practices Undertaken by Institutions to Reduce Stage Fear Among Students.
Abstract: The aims of the study were to determine the fear of public speaking among college students and the main role of institutes for removing the fear and providing each and every student platform to speak , communicate and remove the stage fear . Public speaking is act of performing a speech in front of a audience it is a integral part of scientific communication .public speaking competency is one of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 39–44 Read article
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A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article
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Guardians of the Vault: A Comprehensive Analysis of Cybersecurity Measures in the Financial Sector
Abstract: The digital era has brought about unparalleled convenience and efficiency in the quickly changing financial services market, but it is not without inherent concerns. Under the heading “Guardians of the Vault: A Comprehensive Analysis of Cybersecurity Measures in the Financial Sector,” this research paper explores the crucial topic of cybersecurity in the financial sector. The goal of the study is to give a comprehensive analysis of the tactics and safeguards …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 21–25 Read article
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Towards Sustainability: Implementing SMART Solutions for a Greener Future
Abstract: The need for sustainable development is more important than ever in light of the growing environmental issues. This paper explores the concept of SMART (Specific, Measurable, Achievable, Relevant, Time-bound) solutions as a framework for addressing the challenges and fostering a greener future. Drawing upon a range of interdisciplinary literature and case studies, we examine how SMART solutions can be applied across various sectors, including energy, transportation, agriculture, and urban planning. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 19–27 Read article
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Sustainable Investing in India: An Analysis of ESG Mutual Fund Performance
Abstract: The importance of investing in ESG funds has grown significantly over time as investors increasingly prioritize sustainability alongside financial returns. ESG investments not only promote corporate responsibility but also mitigate long-term risks associated with environmental, social, and governance factors. This study analyzes the performance of 36 ESG mutual funds in India using key risk-adjusted metrics such as the Sharpe Ratio, Treynor Ratio, and Jensen Alpha. The findings highlight Quant Direct …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Ethics in Industry 5.0: Responsible Innovation & Governance
Abstract: Industry 5.0 emphasizes human-centric, sustainable, and resilient growth, moving beyond purely technology-driven industrial models. This paper explores the ethical challenges and governance frameworks necessary to ensure responsible innovation within this evolving paradigm. Industry 5.0 reframes the industrial transition by centering human wellbeing, environmental sustainability, and systemic resilience alongside rapid technological advancement. It highlights the need to balance automation with human values, ensuring that technological progress does not compromise dignity, equity, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 6–9 Read article
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Women Entrepreneurs: Barriers and Breakthroughs
Abstract: Women entrepreneurs are playing a transformative role in the global economy by driving innovation, generating employment opportunities, and contributing to sustainable development. Over the past decade, the participation of women in entrepreneurial activities has increased significantly across both developed and developing nations. Despite this progress, women entrepreneurs continue to encounter multiple barriers that limit their business growth and long-term sustainability. These challenges include restricted access to financial resources, gender discrimination, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 21–26 Read article
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Future Economy and the Challenges before Labor and their Organizations
Abstract: The main question to answer by this paper is to know how future economy will be and how it will affect the labor workforce and their organization, i.e., the trade unions. As we are moving in a world where the nature of jobs is changing and this is affecting the labor as they are getting eliminated from the economy. With platform capitalism coming into picture, the meaning of contract has …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 38–45 Read article
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A Case Study on Slew of Schemes and MSMEs
Abstract: Business climate is more informal in developing countries like India as entrepreneurs are less interested to register their business to the government. The cultural heritage of India is rich but the Indian society is conservative with many intellectual capabilities. According to the World Bank, India ranked 77 in doing business in 2019 which was 137th in 2014. India is in urgent need of burgeoning the neo youth power which needs …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 1, 2020 · pp. 25–35 Read article
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Socio-historical Review on Minority Rights in the First Republic of Nigeria
Abstract: The colonial design of imposing a socio-political intermingling between the different social groups of Nigeria during the colonial era did not pay a cautious attention to the variety of cultures and cultural relations that had existed among the pre-colonial people of Nigeria prior to the advent of colonialism. Thus, the various social groups with their differentials in political organization and cultural orientation came to defy any scientific attempt for the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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Probabilities of Job Opportunities in a Water and Sanitation Services Project by Forecasting and Analysing the Perspective of a Survey Report
Abstract: The city of Toronto has been asked by the principals of the Water for African Cities’ Program to provide development and project management assistance with respect to the implementation of the LVWATSAN initiative. The overriding goal of the initiative is to improve living conditions of the urban poor in the Lake Victoria Region and protect local and regional environments. A project charter was developed by stakeholders at the city of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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A Study on Women’s Economic Empowerment In India In 21st Century
Abstract: Women's contributions to the world economy are indispensable. As women continue to break barriers in diverse sectors, economies benefit from increased productivity, innovation, and resilience. Gender equality, equitable access to education and financial resources, and policies promoting women's participation in the workforce are essential for harnessing the full potential of women in economic development. Over the years, India has made significant strides in this direction, recognizing that the empowerment of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 13–20 Read article
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Moral Rights of Authors in Copyright Law: An International and Indian Perspective
Abstract: This paper examines the concept of author’s moral rights and their evolution within international and Indian copyright frameworks. Moral rights, rooted in the French doctrine of droit moral, emphasize the personal and reputational bond between authors and their creations, distinct from economic rights. The Berne Convention, particularly Article 6bis, recognizes these rights as independent and enduring, granting authors the right of attribution and integrity even after the transfer of economic …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
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COMPARATIVE STUDY OF CSR OF PUBLIC AND PRIVATE SECTOR BANK (Qualitative)
Abstract: CSR has been a strategic and ethical concern for the Indian banking industry, especially after the Companies Act of 2013 was enacted, which made CSR spending mandatory for eligible companies. The objective of this research, therefore, is to compare the scope, spending patterns, focus areas, and overall effectiveness of the CSR programs undertaken by Indian public and private sector banks. The research investigates some of the top-rated banks in these …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article