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562 articles for “E-Business”
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Corporate Rebranding
Abstract: the changes they do in their brand. The present paper gives understanding about the corporate strategyin rebranding their products and analyzes the impact of such strategies on brand equity. The paperexamines the clear cut view about Rebranding Strategy in industries. As will as eliminate thecompetitors in the commodity market, and advertising and promoting the product to the people indifferent way. The paper exposed a conceptual model to integrate different dimensions …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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Talent Management and Talent Hunting
Abstract: Talent management is the efficient practice of recognizing the available situation, employing the right person, evolving the skills and capability of the person to match the position, and holding him to achieve long-term business objectives. Talent management is a tool that is beneficial to both employees and organization. Talent management is an effective tool to make the best possible utilization of the employee’s talent and skills. The research aimed to …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 22–30 Read article
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The Impact of Bus Stop Designs on the Social Behavior of Student-Bus Users
Abstract: Bus stop designs are a communal checkpoint for public vehicular transit. It has become a prominent and relevant tool in curbing traffic, as well as minimizing carbon emissions through its public services by reducing the ratio of passengers to automobile usage. Bus stops, therefore, have evolved into hubs of public significance for settlers in their businesses, schools, churches, offices as well as homes, hospitals, parks etc. In the universities, bus …
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Hedging the Investment Related Risks
Abstract: Risk management is the first and foremost step before any investment is made. The idea behind having a risk management plan is not to completely avoid the associated risks as the risks are bound to be there where an investment is being made but it is the need to come up with a plan to maximize the returns and reduce the impact of the risks involved. Investment risk management is …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 15–16 Read article
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The Impact of Bus Stop Designs on the Social Behavior of Student-Bus Users
Abstract: Bus stop designs are a communal checkpoint for public vehicular transit. It has become a prominent and relevant tool in curbing traffic, as well as minimizing carbon emissions through its public services by reducing the ratio of passengers to automobile usage. Bus stops, therefore, have evolved into hubs of public significance for settlers in their businesses, schools, churches, offices as well as homes, hospitals, parks etc. In the universities, bus …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 1, 2022 Read article
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The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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A Study of Deflation, Risk and Inflation on the Economy Cycle
Abstract: Inflation and deflation represent two opposing economic phenomena that significantly impact economies worldwide. Inflation is characterized as a sustained increase in the general price level that lowers purchasing power, whereas deflation is a decrease in the general price level, which can impede economic growth and increase the real burden of debt. Both have far-reaching consequences on consumer behaviour, business investments, and government policies. This paper explores the causes, effects, and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 7–20 Read article
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Understanding Innovation Strategies for New Product Development
Abstract: The current literature indicates a high rate of New Product Development (NDP) failure. Many of them believe that the main reason behind such failures is the way the NPD process is managed. Though the scientific literature employing the term is not structurally consistent enough, it has attained a widely spread implementation-based response in the shape of national and regional innovation systems, as well as other innovation fostering initiatives. Innovation reflecting …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 21–25 Read article
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Design and Implementation of a Smart Mess Management System Utilizing ArtificialIntelligence, Blockchain, and Biometrics using Machine Learning
Abstract: Messes, which provide communal dining facilities for students and employees in many colleges, universities and business settings, are an important part of the overall infrastructure of these types of facilities. Unfortunately, the manner in which traditional messes rely heavily on manual administrative functions often creates inefficient operationsleading to the frequently experienced problems of inaccurate record-keeping for transactions as well as attendance records, a lack of transparency into financial statements and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Analyzing Impact of Pollution on Tourism Sustainability in Delhi NCR
Abstract: Delhi is the sixth most populated city in the world and is one of the most polluted cities in India. Pollution is the contamination of earth’s environment with materials that interfere with human health, quality of life or the natural functioning of the ecosystems. The various types of pollution include air pollution, water pollution, noise pollution and, finally, the contamination of soil. Other less recognized forms include thermal pollution, which …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 17–28 Read article
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Role of ICT for Businesses in Tourism Sector in India
Abstract: Tourism sector is an important contributor to the Indian economy as it provides foreign exchange, employment opportunities, promotes capital investment, among other benefits. This paper aims to study the current role of ICT for businesses in tourism industry in India. The objectives of this study are to understand the current usage of ICT in tourism industry in India by businesses as well as consumers, the gap that limits its usage, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 23–28 Read article
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Impact of COVID-19 on E-Marketing Channels
Abstract: With increased social media engagement and craving for digital content, digital Medias provided the marketers with lot of opportunities to cash on. This endeavor is about the E-Marking framework grasped by association in the current fast moving world and how they develop their market, how they reach to their customer and give them a basic strategy to improve relationship by giving them proficient and snappy online business opportunity. Directly the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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Impact of Toxic Leadership in the 21st Century on Employees’ Intentions to Leave, with Workplace Bullying as a Mediating Factor
Abstract: This study examines how bullying at work affects workers’ desire to quit their existing positions and how toxic leadership exacerbates this effect. Abusive attitudes, unethical actions, and the development of unpleasant work conditions that compromise employee well-being are traits of toxic leaders. In addition to undermining morale and trust, such leadership creates an environment that encourages bullying, which exacerbates the detrimental effects on workers. The study specifically looks at how …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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The Change in Consumer Buying Behaviour, respective of time
Abstract: Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 6–30 Read article
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A Study on Market Fluctuations in Cryptocurrency and Its Impact on Consumers Perception Towards Investment
Abstract: The world of cryptocurrencies is exciting and dynamic. Cryptocurrency is any virtual currency that uses cryptography to secure transactions. Cryptocurrencies lack a centralized issuing authority and instead rely on a decentralised system to record transactions. And issue new units. The use of cryptocurrencies is illegal in some countries, but it is a massive business in others. That authorities have embraced, but cryptocurrency's dominance is undeniable and has taken the market …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 · pp. 12–21 Read article
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Corporate Rebranding
Abstract: The companies engaged in production are changing their brand names are frequently. They do this for the changes they do in their brand. The present paper gives understanding about the corporate strategy in rebranding their products and analyzes the impact of such strategies on brand equity. The paper examines the clear-cut view about rebranding strategy in industries, as well as eliminate the competitors in the commodity market, and advertising and …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article
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Leadership for Transforming Extended Organization and the role of the HR Department: The Case Study of Jaipur Rugs
Abstract: Social entrepreneurship has gained significant attention in recent years, highlighting innovative approaches to business that prioritize societal impact alongside profitability. This case study examines the leadership and organizational practices of Jaipur Rugs, founded by Mr. N K Chaudhary, a prominent figure in the realm of social entrepreneurship. Jaipur Rugs not only focuses on commercial success but also places utmost importance on the welfare and development of its weavers and their …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
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Generation Z: Making Way for India's Promising Entrepreneurial Future
Abstract: India's economy has one of the fastest growth rates in the entire world. It is still a land of opportunity, with a sizable youth population and considerable possibilities for people who wish to start their own businesses. This presents a chance for an entrepreneur to recognise needs that no company now fills and come up with a remedy for those needs. Gen Z has been accustomed to seeking solutions and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 58–62 Read article