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1010 articles for “consequences of risk, mitigation-suggestions, Pareto 80/20rule, risk factors, risk impact”
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From Perception to Empirical Association: an Integrated Assessment of Fraud Detection Effectiveness Using Forensicanalytics, Internal Controls, and Continuous Auditing
Abstract: The increasing complexity of financial transactions and the limitations of perception‑based fraud detection studies necessitate empirically grounded frameworks that move beyond subjective assessments. This study advances the literature by examining the associations among data‑driven forensic analytics (DDFA), internal control systems (ICS), continuous auditing (CA), and fraud detection effectiveness (FDE) using an integrated empirical assessment. An integrated model combining these three mechanisms is developed. A quantitative cross‑sectional research design is adopted, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Comparative Performance Analysis of Machine Learning Models for Predicting Technology Sector Stock Returns Using Global Macroeconomic Indicators
Abstract: The financial markets do not depend on a single factor but are the result of interaction of macroeconomic, investor sentiment, and efficient company-specific factors. It is also difficult to predict the stock market especially in the technology industry because they are nonlinear and highly dynamic. The past few years have seen machine learning methods become effective tools in the analysis of financial data and the identification of implicit relationships that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Artificial Intelligence Use Globally
Abstract: This report examines the global use of artificial intelligence (AI), its applications, benefits, and potential risks. The article explores the various ways that AI is being used in fields like healthcare, banking, transportation, and entertainment. It highlights the benefits of AI, such as increased efficiency, accuracy, and decision-making, enhanced safety, and better user experiences. The report also outlines the potential risks of AI, including job displacement, lack of transparency, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 33–36 Read article
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Market Reactions to the 2024 Lok Sabha Election: Analysing Nifty 100 Volatility and Trends Pre- and Post-Election
Abstract: The Nifty 100 Index, part of the National Stock Exchange of India (NSE), represents the top 100 large capitalization companies listed on the exchange. It includes the Nifty 50 stocks and another 50 large cap stocks, covering various sectors of the Indian economy. The index aims to provide investors with a benchmark that measures the market performance within the economic environment in India and the investment opportunities that exists. The …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 19–25 Read article
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Behavioral Insights into Sustainable Consumer Choices
Abstract: The increasing urgency of addressing environmental challenges has brought consumer behaviours into focus as a critical lever for fostering sustainability. Insights from psychology and behavioural economics shed light on how individuals make choices, often revealing a "value-action gap"—the discrepancy between sustainable intentions and actual behaviours. While many consumers express a preference for eco-friendly products, factors like cost, convenience, and limited information often deter them from making sustainable purchases. One impactful …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Understanding the Consumer Mindset: Key Behavioral Drivers of Patola Apparel Sales in Surendranagar
Abstract: Patola, a handwoven silk textile from Surendra Nagar, Gujarat, holds immense cultural and economic significance. This research paper examines the mindset and behavioral factors that impact the sales of patola apparel, specifically single ikat patola sarees, in the region of Surendra Nagar. By examining psychological, social, cultural, and economic factors, the study reveals the underlying motivations that drive consumer preferences. By utilizing a mixed-methods approach that includes surveys, in-depth interviews, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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From Engagement to Loyalty: a Comparative Analysis of Customer Engagement, Experience, Continuance Intention, and Loyalty Towards AI Banking Chatbots Among GEN Z and Millennials in Junagadh and Rajkot Districts of Saurashtra
Abstract: The growing use of Artificial Intelligence (AI) in banking has changed how customers interact with financial services. Banks are now using AI-powered chatbots to provide quick help, make services more efficient, and improve how customers engage. This study looks at customer engagement, experience, intention to continue using these services, and loyalty toward AI banking chatbots among Gen Z and Millennial users in the Junagadh and Rajkot districts of the Saurashtra …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 24–37 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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The Effect of Poor Employee Retention on Organizational Performance and Employee Engagement
Abstract: Employee retention is a critical aspect of organizational success, as it directly affects various aspectsof a company’s performance and the well-being of its workforce. This research article aims to explorethe effects of poor employee retention on organizational performance and employee engagement. Itexamines the factors contributing to high turnover rates, identifies the consequences of inadequateretention strategies, and proposes effective solutions for improving employee retention. The researchmethodology involves a comprehensive literature review, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 21–30 Read article
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A Study on Tribal Women Participation in Higher Education and Awareness Towards Career Development with Special Reference to Erumad Area–Nilgiris
Abstract: The aim of this study was to investigate the factors influencing tribal women's participation in higher education and their awareness of career development in the Erumad area of Nilgiris. The study used both qualitative and quantitative methods, focusing on four main factors: individual, socio-cultural, economic, and security. A sample of 40 tribal women was chosen, and data were gathered using a standardized questionnaire. The findings of the study indicated that …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. 1–7 Read article
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A Study on Various Variables Associated with Women’s Empowerment
Abstract: Women have a significant impact on the progress and advancement of society, contributing to its advancement and making it more refined and modern. It is indeed true that when a person receives education and empowerment, they accrue individual benefits. However, when a woman is educated and empowered, not only does she benefit, but her entire family and society as well. The primary objective of this paper is to examine the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. 30–35 Read article
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The Maze of Modern Job Hunting and Ghost Jobs: Exploring the phenomenon of Ghost Jobs as rising recruitment trend and hidden side of job market.
Abstract: The labor market is experiencing strange times around the world. Many job seekers are applying to jobs that never seem to get filled or have been posted for months. We refer to these job listings as "Ghost Jobs." An increasing amount of job postings on Indeed and LinkedIn are fraudulent. These are job postings for positions that might never be filled or won't be filled at all. Ghost jobs represent …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 39–45 Read article
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Women's Health and Diet: A Comprehensive Overview
Abstract: The relationship between diet and women’s health is of paramount importance, as nutrition plays a significant role in preventing and managing many health conditions unique to women. This review paper examines how dietary habits influence multiple facets of women's health, such as reproductive well-being, the management of chronic diseases, body weight regulation, bone strength, and mental well-being. It also addresses dietary recommendations, nutrient requirements, and the role of lifestyle factors …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 26–30 Read article
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A Study on Role of HR Analytics in Improving the Employee Retention
Abstract: This study explores their effectiveness of employee retention in an IT service company this research aims for determine the facts of influencing so that will be identify the HR analytics in improving the retention strategies that will be helps to improve the researches so, here the information will be carried through the structured questionnaire from 111 employees. This study reveals that the HR analytics acts as important fact to improve …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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A Study on Job Performance and Evaluation of Work Stress in IT Sector Women Employees with Reference to Coimbatore City, Tamil Nadu
Abstract: Nowadays stress is a very common problem in every human life. Today, the world is moving very fast, peoples are giving high-level work performance for their life’s betterment. In this scenario, they are affected by high-level stress. There are two major factors for stress; one is an internal factor, and another one is an external factor. IT sector is one of the fastest-growing sectors in India. The employees working in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
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A Study on Household Women’s Preference Towards Basic Computer Literacy in Gudalur Town
Abstract: In today’s digital world, basic computer literacy is essential for social, educational, and economic development. However, many household women, especially in semi-urban and rural areas, face challenges in accessing digital education due to financial constraints, time limitations, lack of awareness, and societal factors. This study aims to analyze the preferences, awareness, and barriers faced by household women in Gudalur Town regarding basic computer literacy. The purpose of the study is …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Review on the Importance of Staying Organizational Behavior
Abstract: Organizational behavior plays a crucial role in the success of any business, as it encompasses various aspects of how individuals and groups interact within an organization. This research paper explores the importance of staying organizational behavior, focusing on its impact on employee performance, job satisfaction, and organizational culture. The study will examine the relationship between organizational culture, leadership behavior, and job satisfaction, highlighting the significance of understanding and promoting a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 2, 2023 · pp. 26–30 Read article
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Leadership in crisis time & Thought Leadership
Abstract: Covid-19 caused the globe to face enormous challenges. It has a big impact on practically every aspect of life. Everybody is impacted in terms of the economy, society, and psychology. The world has changed, and we must properly comprehend, embrace, and navigate it. Globally, there has been a shortage of money, making it difficult for anyone to obtain necessities. Market access has been impeded by trade restrictions and containment measures. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article