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508 articles for “organization”
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Uses and Gratifications of Photo sharing Using Instagram
Abstract: Even though photo sharing apps like Instagram have witnessed phenomenal growth as a tool for social interaction in India, minimal research has been conducted to understand user gratification from photo sharing in India, although researches have been undertaken on similar topics for other countries (Whiting and Williams, 2013; Malik et al., 2016). In order to address this gap, the researchers aim to explore and discuss the users’ gratifications in sharing …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 6–12 Read article
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Applications and Concepts of Marketing of Services in a Hotel
Abstract: The Hospitality Industry is seemingly the most lucrative business .This is demonstrated by the galactic development rate of the business in Hotel Industry. The tremendous amount of recent developments and changes in the marketing place has made it necessary for a hotel to become more market oriented in offering their services. The aim is to satisfy the need of customers while being able to attain the organizational needs/goals. In this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 21–24 Read article
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Brand popularity among consumers
Abstract: Brand desire is a quintessential step toward grasp purchaser preference behavior, to which buys consequently pay attention to. Brand preferences divulge the type of attributes that a company has to strengthen its role and increase its market share. It also forms a critical center in creating the profitable company method of an organization and offers perception into the development of the product. However, from a bundle of attributes to experiences, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Digital Pharmaceutical Marketing: A Review
Abstract: The word ‘digital’ has become an important part of the everyday life. Digital era is moving at a faster rate and all sectors have been adapting to it. Moreover, other than the website, adoption to digital marketing has not been quite keen in pharma industry. In the present scenario. more pharmaceutical companies are using social media sites or ecommerce sites as a medium for digital marketing. This allows the customers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 4–10 Read article
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A Study on Promoting Operational Excellence & Sustainability in Women Entrepreneural Ventures
Abstract: The unique dynamics of today's environment have greatly encouraged women entrepreneurs to focus on delivering unique value-added performance through innovations to boost competitiveness, which is increasingly important for all organizations focused on operational excellence. Like Agile, innovation and a solid strategy to support it allow firms to move from being like their competitors and stay in the centre of the pack to continuously adapting and changing. Developing an innovative attitude …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 26–31 Read article
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Creating Powerful Digital Marketing Plans to Boost Lead Generation and Brand Engagement in B2B Markets
Abstract: This study finds what digital marketing strategies are best and most efficient in B2B brand engagement and lead generation, considering unique needs and behaviors in the B2B clientele. This research, adopting a qualitative approach, examines the existing strategies and their effectiveness on brand engagement and lead generation through semi-structured interviews with 20 firms. Key trends, challenges, and best practices were identified using thematic analysis of data obtained, giving a wide …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 6–14 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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MQL Propensity Model to Predict Marketing Qualified Leads
Abstract: In the evolving landscape of digital marketing, accurately identifying high-potential leads remains a critical challenge due to increasing data complexity and fragmented analytical systems. This study proposes a comprehensive framework for developing a Marketing Qualified Lead (MQL) Propensity Model aimed at enhancing lead prediction accuracy and operational efficiency. By critically examining existing lead scoring methodologies across Customer Relationship Management (CRM) systems, web analytics platforms, and campaign management tools, the research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Managing Diverse Workforce Issues & Challenges
Abstract: In modern global times the workforce has become multi cultural and diverse.The strategic functions of Human resources focuses on High productivity, competitive advantage, Value and brand creation. Stress impacts employee performance in terms of anxiety, alcohol abuse, drug abuse etc besides impacting organizational performance due to increase absenteeism, decreased commitment and motivation. The Key to success lies in high morale , team work and unity in diversity. Increasing work force …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 35–37 Read article
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Downsizing, Jobsecuirty and Employability: a Critical Reappraisal
Abstract: Downsizing has now become a standard organizational practice in the corporate world. Living human beings are thrown out of their jobs like junks to reduce cost. A new concept of employability is presented as an alternative to job-security. Both these concepts come from a ruthlessly pragmatic approach to human beings. This article examines this specter of downsizing in a critical perspective and presents a more humane approach to the problem. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 25–31 Read article
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A Study on Skills and Knowledge to Enhance the Employees Empowerment-Tirupur District
Abstract: This study aims to find out the improvement of field knowledge and skills how help to increase the employee’s empowerment. Employees can show their knowledge of proficiency in activities involving methods, processes, and procedures. The objective of this study is to investigate the new learning technique how lead for employees empowerment, to know the relationship between employees acquiring new knowledge and work performance, to assess the required training programmes for …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Ethics and Auditing: An International Perspective
Abstract: The study examined the effect of ethics on audit. The reasons for investigating the state of a company’s ethics are numerous and different. They include external societal pressures, risk management, stakeholder obligations, and identifying a baseline to measure future improvements. In some cases, a gross failure in ethics drives companies to it, which may have resulted in costly legal action or stricter government regulation. More often, however, businesses choose to …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 1, 2020 · pp. 23–31 Read article
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Dimensions and Challenges of Work–Life Integration in Higher Education with Impact of ICT
Abstract: Traditional world is changing but working schedule is not. The problem is much prevalent in the nuclear family wherein dual-earner couples face in integrating in work and family lives up to a large extent. Traditionally, within a family unit one partner was supposed to stay at home while other was meant to work in all crazy schedules. This paper focuses the issues faced by women in integrating work–life balance, developing …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 1, 2020 · pp. 8–16 Read article
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An Empirical Study on Employee Retention in Manufacturing Industries
Abstract: Employee retention might be a consistent effort by the managers to outline and current labourers to get utilize of action and practices setup that tend to their different needs. A strong support system transforms into an awesome accomplishment instrument. Support of key delegate prosperity and accomplishment of any affiliation holding your best labourers ensures client satisfaction; extended thing bargains, happy accomplices, and incorporation agent’s intense movement considering andsignificantly embedded structure …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article