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846 articles for “COVID-19, Indian Industry, Jobs, Lock-down, Pandemic, Outbreak, Recession.”
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Impact of Stress on Employee Performance; a Study with Reference to Lulu Mall Trivandrum
Abstract: Stress has emerged as a critical factor influencing the performance and well-being of employees inorganizations. This study aims to examine the importance of stress on employee performance byfocusing on Lulu Mall, located in Trivandrum. The study aims to identify the various factors thatcontribute to stress among employees and explore the impact of stress on their performance. Stress is an important factor affecting the performance of employees in an organization. The …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 44–50 Read article
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Organizational Culture's Impact on Workers' Performance and Output
Abstract: This research explores how organizational culture shapes employee performance and productivity. Defined by shared values, beliefs, and behaviors, organizational culture influences workplace decision-making, collaboration, and motivation. A positive culture encourages innovation, commitment, and job satisfaction, leading to improved performance, whereas a weak culture can negatively affect productivity. Adopting a mixed-methods approach, the study integrates employee surveys, statistical analysis, literature reviews, case studies, and expert interviews. The findings highlight a strong …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 29–33 Read article
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The Role of Mentoring in Reducing Employee Attrition in the IT Sector
Abstract: The present paper aims at explaining how mentoring can be applied effectively to decrease employee turnover in the Information Technology (IT) sector. The reasons for high employee turnover in the IT sector include high work demands, limited career growth, and burnout. This paper aims at examining how the mentoring programs support employees in the IT industry in order to reduce turnover. Mentoring programs offer employees support, career guidance, and emotional …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 6–11 Read article
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The Impact of Inconsistent Tracking on Inventory Management Case Study SOCIETE BUNS-Cameroon
Abstract: As a result of a rapid increase in inventory management and the time required to manage inventory management, many organizations have resulted to the tracking of inventory. Due to this, there should be some means of accurately tracking inventory. Due to this, there should be some means of accurately tracking inventory in order to ease the management of inventory. Some of the most useful methods of tracking inventory are barcodes …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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Review on Approaches to Eveluating Online Store
Abstract: The development of internet shopping has caused substantial changes in customer behavior and the evolution of online retailers. This paper aims to explore various approaches to evaluating online stores and their impact on customer experience. The study looks at the following aspects: Theoretical Model for the Unified Online Customer Experience: The research proposes a theoretical model for a unified online customer experience, drawing from existing literature on consumer behavior in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 35–40 Read article
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Best learning site for logistics managers in the 21st century - Six Sigma
Abstract: Six Sigma is a term used in statistics to refer to standard deviation and is a measure of the measurement of standard deviation. A series of actions or modifications to the procedure. It is used for three things: development process, process Design/Development and Process Management. This is a disciplined process focused on development and delivery. Nearly perfect products and services. Evaluate the effectiveness of our processes according to customer needs …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 22–28 Read article
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Business Intelligence and Predictive Analytics for AgribusinessSupply Chain Optimization: A Data-Driven Approach toSustainable Agricultural Management
Abstract: The rapid changes due to Digital Transformation in agriculture have opened up new possibilities to improve the performance of supply chain, decisions making and sustainability of agrifood industry using Business Intelligence (BI) and Predictive Analytics. Agrifood supply chains encounter a number of difficulties, such as, price fluctuations, uncertainty related to demand for products; loss after harvest; lack of resources; poor use of resources; and, absence of market knowledge. This research …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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Soft Skills for Managers
Abstract: Soft Skills plays an vital role not only for managers but for everyone. The main purpose of the research is to study the role of soft skills for managers. Hard skills as well as soft skills are the things that every manager should possess. With Hard Skills it is very important for a individual to possess soft skills. This research acknowledges with how beneficial the soft skills are for a …
Published in NOLEGEIN Journal of Information Technology & Management Read article
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Strategies of the Successful Long-term Business
Abstract: This paper is mentioned some more useful strategies for the successful long-term business. I release my thoughts in this paper by carefully and my personal experience is shared by the industries. Currently COVID-19 situation many companies faced problem. How to run company and sustain in market. Here we suggested very useful points in this paper it is very useful of the new and old company.
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers of Bangladesh. People are using this service and becoming loyal of it. Due to the outbreak of COVID-19, now people prefer to order more food using online food delivery apps. Considering brand loyalty to the customers, this study was basically aiming to analyze the impact of marketing mix elements. A Cross-sectional causal questionnaire survey was …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 23–28 Read article
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Financing Health in India: An Overview
Abstract: Financing health care means ensuring adequate funds for health care to provide equitable access to all people and to reduce financial burden on the people. India’s healthcare system is neither sufficient nor updated. Quality of health care services is one serious issue in the country. Each year 122 person per 1 lakh die due to poor quality of care. There is linkage between poor quality of health service and low …
Published in NOLEGEIN Journal of Leadership and Strategic Management · pp. 13–16 Read article
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Effectiveness of Social Media in Solving the Problem of Female Foeticide
Abstract: Indian culture is a facing some very serious social problem because of patriarchal values and traditional discriminative practices on the basis of gender. This acquires a more heinous form of crime when seen from the perspective of the girl child. The human rights of the girl child are being severely violated even before they open their eyes to the harsh realities of the world. The phenomenon of female foeticide in …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 35–38 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article
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The Newest Marketing Trends of 2025
Abstract: As 2025 approaches, technological advances, shifts in consumer behavior, and the global economy have caused the marketing industry to change at an alarming rate. Instead of merely adjusting to these developments, marketers that wish to stay ahead of the curve must consider them. These new developments, which range from the emergence of AI-driven hyper-personalization to the significance of security in information distribution, provide both difficulties and barriers for companies trying …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 31–36 Read article
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E-commerce Website for shopping “AURA”
Abstract: We are living in the online shopping world where people expect the websites to be smooth, quick and easy to use. AURA is a custom-made online shopping store created for the fashion industry that meets the needs of the customers. Its design is simple yet powerful., especially for small and medium-sized businesses. AURA store is built with HTML, CSS JavaScript, and Firebase. It shows how we can create a strong …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 18–26 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms
Abstract: Social media platforms generate more than 500 million posts every day, creating a constantly changing record of public opinion about political events, public health crises, brands, and social movements. Although this data is extremely valuable, turning raw social media text into clear and useful opinion insights is still difficult because of three main challenges. First, different platforms such as Twitter/X, Reddit, YouTube, and Facebook use different writing styles, vocabulary, post …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Work Life Balance: Barriers among Female Teachers in Punjab Colleges
Abstract: Women play a strong role in the lives of people around them. The time and efforts they expend for their family and their work place realization their physical, psychological, emotional and social components. So it is important for women to balance between their family and work. This paper targets at analyzing the difference level of Work Life Balance among female middle level employees. The roles of women have never been …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article