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562 articles for “E-Business”
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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ESG Performance as a Non-Financial Determinant of Corporate Borrowing Cost: Evidence from Indian Listed Companies (2020–2025)
Abstract: This study examines the influence of Environmental, Social, and Governance (ESG) performance on corporate borrowing costs among Indian listed companies during the period 2020–2025. Using a balanced panel dataset of 50 firms across multiple sectors, the research investigates whether stronger ESG practices contribute to lower debt financing costs in an emerging market setting. The study employs advanced econometric techniques, including fixed- effects regression, instrumental variable estimation, and difference-in-differences analysis centered …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Gender-wise Comparative Study on Career Related Aspirations of MBA Students
Abstract: Since last half-century in emerging economies, beyond elementary or basic education, professional and skill-oriented education has become popular as they offer students to aspire for various specialized professions and career-related opportunities. They have gained exponential relevance and in a way, have become imperative. Master of Business Administration or MBA is one the most sought after degrees by students who aspire to become not only management professionals (to be employed under …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 1–9 Read article
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Performance Management—A Way to Enhance Productivity and Achieving Organizational Goals
Abstract: Human Resource Management is a relatively young discipline. In recent years, it has undergone a rapid evolution. With the globalization of the world economy, the marketplace has become highly complex, turbulent, and competitive. People are at the heart of business success. Today, the fundamental need of organizations is agility, responsiveness, innovation or transcendence, efficiency, and execution for sustainable competitive advantage. It is here that performance management can help organizations to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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Building Resilient Supply Chains: Lessons from Recent Disruptions
Abstract: The vulnerability of global supply networks has been highlighted by recent interruptions like the COVID-19 epidemic, geopolitical conflicts, and natural calamities brought on by climate change. These incidents have brought to light the necessity for companies to incorporate resilience into their supply chain processes in order to maintain continuity and adjust to unforeseen circumstances. Supply chains that can endure shocks, bounce back fast, and adjust to changing conditions are said …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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CSR Activities & its Significance
Abstract: The case study describes about the corporate social responsibility (CSR) activities performed by the company amidst the controversies erupted because of peculiar sales and marketing policies implemented by the company to augment their business. CSR defines the company’s contribution to the society, but at the same time, unethical business practices are likely to dilute the impact of CSR done by the company regardless of its stature in the industry.
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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Women Entrepreneur Plays Highly Important Roles for Betterment of the Nation
Abstract: In today’s era the women plays a vital role in the development of nation and its economy. In india, women has an important role in the society and status. The hidden business potentials of women have been increasing and now they comes in the list of top entrepreneurs of the world. The main purpose of this paper to show that womens have equal rights. There are equal opportunities to both …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Incorporated Companies’ and the Need for Privacy and Confidentiality of Information
Abstract: A company is the process by which two or more person with common goals come together to form business and have given such business legal personality via its incorporation. The regulation and formation of companies in Nigeria is regulated by the Corporate Affairs Commission through the Registrar-General. However, since its formation, the issue of privacy and confidentiality has received little or no attention bearing in mind the accessibility to public …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 23–29 Read article
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Redefining Management through Digital Transformation: Strategies for Sustainable Innovation
Abstract: Management methods are changing significantly in the ever-changing digital world of today. This research investigates how businesses are redefining leadership and promoting sustainable innovation by utilizing digital technology. The study's three main goals are to determine the main forces behind sustainable innovation, comprehend how digital tools affect management procedures, and investigate the difficulties encountered during digital shifts. It is based on data gathered from 104 managers and executives. The results …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Incorporated Companies’ and the Need for Privacy and Confidentiality of Information
Abstract: The Corporate Affairs Commission of Nigeria is an autonomous body charged with the responsibility to regulate the formation and management of companies in Nigeria. It is headed by a Registrar-General. However, since its formation the issue of privacy and confidentiality has received little or no attention bearing in mind the accessibility to public records of registered companies at the Corporate Affairs Commission, this has created a dilemma for scholars who …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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Women Free Initiative Growth India
Abstract: ABSTRACT Ladies enterprise change is a basic a piece of human asset change. The change of ladies enterprise could be low in India, particularly in the provincial zones. Business among ladies has been a current circumstance; ladies have developed as conscious of their ways of life their rights and their artistic creations situation. Be that as it may, ladies of center polish are not very quick to change their position …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Customer Relationship Management in Retail Banking
Abstract: The major objective of the research work is to prepare a framework for customer relationship management model (CRMM), applicable to Indian retail banks, and to analyse the influence of service quality on customer behaviour with respect to retail banks. The result of the research study reveals to be lack of awareness with the bank employees as well as adoption of CRM packages available in the market. CRM can be implemented …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 28–31 Read article
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Evaluating the Effect of CSR on Financial Performance: An Analysis of the Indian Banking Industry
Abstract: The purpose of this study is to ascertain how corporate social responsibility (CSR) affects the financial performance of Indian banks. As CSR increasingly becomes a vital component of corporate strategy, the research focuses on understanding how CSR activities influence key financial metrics such as return on assets (ROA), return on equity (ROE), and net profit margin. Using a mixed-methods approach, the study combines thematic content analysis and qualitative insights from …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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Strategies of the Successful Long-term Business
Abstract: This paper is mentioned some more useful strategies for the successful long-term business. I releasemy thoughts in this paper by carefully and my personal experience is shared by the industries.Currently COVID-19 situation many companies faced problem. How to run company and sustain inmarket. Here we suggested very useful points in this paper it is very useful of the new and oldcompany.
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
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A Study of Manufacturing Process and Facilities in B/S Engineering Industry
Abstract: ABSTRACT This study was undertaken in Babasaheb engineering works in tasavade M I D C karad. The main purpose of the study was to understand Production / Manufacturing process of the company’s product as well as to study the plant layout of B/s engineering works Ltd. in detail. Researcher has studied the different products produced in organization with their specification as well as different machineries and equipments used for the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 1, 2018 · pp. 40–46 Read article
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Consumers Attitude Toward Online Shopping
Abstract: Online shopping is the easiest method to shop for products in the today’s busy world. Previously shoppers have to go to physical shops and buy their products. Now the trend has been changed; and therefore, the shoppers want their required products at their door step. Online shopping is more convenient to the shoppers through which they can have many choices without wasting their time. The present paper examines the online …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 25–32 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article