Search
1681 articles for “Cloud computing, e-Granthalaya 4.0, ISO 2789, ISO 11620, Academic libraries, Madhya Pradesh”
Nothing matched all of your words, so these match any of them.
-
A Structural Change in Demand for Service due to Income Elasticity: A Macro Analysis
Abstract: Present condition shows that India has a higher economic growth. When we talk about which factors are responsible for economic growth. There will be many factors, but the main factor is the demand in service; rapid growth in the service sector that have contributed to overall economic growth. The present study is an attempt to provide a substantial theoretical explanation through demand side to support service led growth. The present …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 8–10 Read article
-
HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India
Abstract: Since ancient days, Indian conventional practices were additionally towards health and fitness, which are reflected in numerous items from toothpaste to repellents. This paper comprehends the relationship advertising idea and analyzes human services and relates segments that have an immediate effect on any social methodology. Relationship advertising through ‘health-fitness’ has turned into a worthy subject as it influences the utilization conduct of individuals. This research was done for Twin city …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 25–31 Read article
-
Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
-
Corporate Social Responsibility Spending and Financial Performance: Evidencefrom selected NIFTY Firms in India
Abstract: This study examines the relationship between Corporate Social Responsibility (CSR) expenditure and accounting-based financial performance, measured through Return on Assets (ROA) and Return on Equity (ROE), for selected NIFTY-listed companies over the period 2020–21 to 2024–25. Using secondary data collected from published annual reports, the research evaluates trends in CSR spending and assesses its influence on firm profitability. The findings indicate a consistent upward trajectory in CSR investments across most …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 1–5 Read article
-
Impact of Emotional Intelligence on Productivity – a Study on Software Professionals in Vizag IT Park Limited of Andhra Pradesh
Abstract: A few studies consistently examine the incremental validity of emotional intelligence measures to explain specific models in contrast to the Big Five personality measurements and cognitive ability. Several investigations have demonstrated the construct validity of EI, and meta-analysis of different scenarios has also produced favourable outcomes when compared to related constructs. In this study, emotional intelligence is measured using one of the earliest EI measures, and the construct is evaluated …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 5–13 Read article
-
Industry-academia Collaboration: A Literature Review
Abstract: This literature review article thoroughly investigates the history, evolution, consequences, Trends, barriers and benefits of Industry Academia Collaboration (IAC) across the globe. The introduction sheds light on the origins of IAC in the early 20th century and its significance in bridging the gap between academia and industry, leading to mutual benefits and knowledge exchange. By examining studies from different countries, the literature review explores the trends, barriers, and drivers of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 28–40 Read article
-
Fostering Ethical Leadership through the Practice of Yoga and Meditation: A Character-Building Perspective
Abstract: Ethical leadership is a critical component for fostering trust, integrity, and positive impact within organizations. Its foundation lies not only in intellectual acumen but also in robust emotional and mental resilience. This abstract examines the integral role of physical and mental health practices, particularly yoga and meditation, in promoting the personal growth necessary for principled leadership. It posits that these disciplines enhance ethical decision-making, emotional regulation, and key leadership attributes …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
-
Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
-
Understanding Consumer Behavior in Purchasing Branded Footwear: A Review Study
Abstract: Consumer buying behaviour towards branded footwear is influenced by various factors, including brand image, quality perception, marketing strategies, and digital engagement. This review examines the key drivers shaping consumer preferences, such as trust, brand loyalty, price sensitivity, and the role of social media in purchase decisions. The emergence of e-commerce and advancements in digital marketing have significantly transformed the way consumers engage with footwear brands, resulting in noticeable changes in …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
-
Evaluating the Effect of CSR on Financial Performance: An Analysis of the Indian Banking Industry
Abstract: The purpose of this study is to ascertain how corporate social responsibility (CSR) affects the financial performance of Indian banks. As CSR increasingly becomes a vital component of corporate strategy, the research focuses on understanding how CSR activities influence key financial metrics such as return on assets (ROA), return on equity (ROE), and net profit margin. Using a mixed-methods approach, the study combines thematic content analysis and qualitative insights from …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
-
Impact of User Perceptions on Digital Financial Service Usage: Evidence from Rural Households in the Saurashtra Region
Abstract: The rapid expansion of digital financial services (DFS) has improved financial inclusion, particularly in developing economies like India. However, despite better access, their actual use among rural populations remains uneven. This study explores how user perceptions influence the adoption of digital financial services among rural households in the Saurashtra region. Using a quantitative approach, primary data were collected from 275 respondents. The analysis focused on three key perception-based factors—perceived usefulness …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 · pp. 9–23 Read article
-
Startup India New Opportunities for the Entrepreneur
Abstract: India Accounts For Four Percent of Global GDP today. Startup India is the lead activity of the Government in the midst of flourish and rapture. The methodology of the Central Government considers the aggregate goals and undertaking of the hazard taking Indian. The accomplishment of the Silicon Valley new businesses has numerous unyielding and unflinching Indians in its core. India tries to add to 15-20percent worldwide GDP. It happens when …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 32–34 Read article
-
The Role of Microfinance in India and Challenges Faced by IT
Abstract: NABARD (National Bank for Agriculture and Rural Development) has defined microfinance as the provision of thrift, credit, and any other type of financial services and products of very small amount basically for the poor people in rural, semi-urban or urban areas and this provision is for enabling these people to raise their level of income and standard of living. Microfinance is a range of financial services which helps small scale …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 14–23 Read article
-
Voice Search Revolution: Optimizing Your Strategy for The Vocal Era
Abstract: The study explores the evolving landscape of voice search and its impact on modern business strategies. Voice-activated gadgets and virtual assistants are becoming necessities in everyday life; therefore, businesses need to change their strategies to stay competitive. The study examines into real world examples, such as Amazon, Google, Domino's Pizza, Apple, and Microsoft, showcasing how these entities have successfully optimized their strategies for the vocal era. Businesses may obtain a …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 12–18 Read article
-
Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour
Abstract: The surge of freemium digital platforms has transformed the gaming market by enabling users to enjoy the basic elements of the game for free while monetizing advanced or additional features as in-game purchases. Therefore, the factors that lead users to remain entrenched in the gaming market and make purchases have also gained significance for the game developers and the research community. For this purpose, this study evaluates the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 10–16 Read article
-
An Enigma to work in Virtual Team in Context of Global Brand Sensitivity and Standing
Abstract: Hundreds of brands just about the world could be described as "global," and hundreds more aspire to the same status. In order to create a global brand position the first step is to identify commonality among your potential audiences. The global brand position, once identified, can then be communicated efficiently to different targets by utilizing customized key messages. “All multinational companies should actively engage in global brand management. Any company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
-
Role of Inclusive Education in Multiculturism and Global Citizenship
Abstract: We live in a world which has many cultures and diversities, a world where 6500 languages are spoken. The SDG–4 aims at and addresses the aspects of ensuring inclusive and equitable education with quality standards to promote lifelong learning opportunities for everyone. Inclusion means that every child has innate strengths explore learning and growth opportunities. A classroom should be crammed with optimism where an error isn't to be feared but …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 26–32 Read article
-
Study on Customer Fulfilment with the Execution of Customer Retention Strategies with Special Emphasis to Print Media
Abstract: Effective communication is crucial for the growth of any organization and is essential for social contact and daily life. Print media is a valuable source of information on the socioeconomic and political landscape, acting as an information and education agency and democratic instrument. It has been crucial during the independence struggle and has become a tool for improving knowledge, overcoming fear, and learning about current events. Customer retention is the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 15–19 Read article
-
A/B Testing in HR Technology: Improving User Experience and Decision-Making with Data-Driven Metrics
Abstract: Based on the analysis, A/B testing is essential for enhancing usability and is the most important decision-making tool in the field of HR technology. When a feature or a product is implemented in two different ways, it is possible to determine the goal standards and objectively establish efficiency and user satisfaction enhancements within an organization. Identifying how these methods can be translated between various applications of HR technology, such as …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
-
The Effect of Human Resource Management Techniques on the Performance of Nigerian Organizations
Abstract: With an emphasis on the moderating influence of strategy alignment and the mediating role of employee engagement, this study examines the relationship between organizational performance and Human Resource Management (HRM) practices in Nigerian firms. Data was gathered from 200 workers and 50 HR managers across ten Nigerian companies using a survey methodology. The results demonstrate that employee engagement mediates the favourable association between HRM practices and organizational performance. Additionally, it …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article