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532 articles for “Market”
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Effect of Product Packaging in Consumer Buying Decision
Abstract: The study was conducted to determine which elements of product packaging (ICPE) Indian Centre of Plastic Environment are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So, packaging performs an important role in marketing and encouraging or even sometimes discouraging the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 19–25 Read article
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A Study on Customer Satisfaction towards Surface Transportation Services of Om Logistics Ltd. in Ahmedabad Region
Abstract: Customer satisfaction is an important part of any organisation. Organisation focuses on this aspect carefully and sincerely in both markets b2b and b2c.Losing customers is a challenge and threat for any organisation as well as critical in context to revenue. Organisation never compromise on these two issues. OM Logistics Ltd. provides numerous services, one of the services being surface services. This study focuses on measuring satisfaction of customer of OM …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 1, 2020 · pp. 24–28 Read article
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Supply Chain as a Competitive Tool
Abstract: Supply chain is competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted & supply chain management has got its due importance. It is said that customer is the king & customer satisfaction is the most important factor for the organizations to survive in this dynamic environment. Product should reach to the end customer within minimum possible time & in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 30–36 Read article
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Integration of Forecasting in Supply Chain Forecasting and Supply Chain Planning
Abstract: Big corporates nowadays see forecasting in a light different from that was seen decades ago. The topnotch strategists came to realize that demand forecasting in and of itself was not particularly helpfulfor a company. During the surveys they came across many companies that were pretty good atforecasting, but they still struggled with their inventories, fill rates, and costs. The reason theystruggled with these problems was not that they were not …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 1, 2021 Read article
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Artificial Intelligence in Supply Chain Management
Abstract: Every company's long-term sustainability depends on an effective supply network. Inventory estimation accuracy is a significant competitive advantage. The supply chain's capacity to satisfy demand is affected by weather, excessive seasonality, and changes in customer perception or media attention. Humans can now think at previously unimaginable levels thanks to AI, which has just been shown to act as an extension of the human brain. Instead of replacing humans, artificial intelligence …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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An Analysis of the Reasons Why Eateries Are Shunning Swiggy and Zomato's Monopoly and the Potential for New, Small Companies
Abstract: Online ordering is becoming increasingly necessary for the restaurant industry. Online ordering has radically changed the food sector. Technology has a subtle influence on the business world, has completely changed the restaurant industry, and will continue to do so. A technologically advanced online meal ordering system has fundamentally changed the culture of restaurants while also bringing people from all over the world to a whole new level of comfort. The …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 11–14 Read article
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A Study on Managing Workforce Ecosystem of the Budding Start-up in India
Abstract: Managing the workforce ecosystem of a budding start-up in India can be a challenging task, but it is crucial for the success of the business. In this context, it is important to understand the needs and aspirations of the employees and create a work environment that promotes collaboration, creativity, and innovation. Effective workforce management involves recruiting and hiring the right talent, providing them with adequate training and development opportunities, creating …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 19–23 Read article
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A Concentrate on Indian Economy and effect of Coronavirus Pandemic on Indian Economy
Abstract: India has arisen as the quickest developing significant economy on the planet according to the Focal Measurements Association (CSO) and Global Money related Asset (IMF) and being one of the main three monetary powers of the world throughout the following 10-15 years is normal. It is the tenth biggest economy by Gross domestic product and liable to be the third biggest economy with a Gross domestic product size of $15 …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Optimizing Retail Media Strategies to Drive Customer Loyalty Across Industries
Abstract: In the fast-changing retail media landscape, customer loyalty is essential for long-term business success. However, the concept and measurement of loyalty differ greatly across industries, creating challenges for businesses looking to foster enduring customer relationships. This paper examines the significant role of retail media in promoting customer loyalty, focusing on how digital platforms and personalized advertising are increasingly shaping consumer behavior. The study identifies key variations in loyalty metrics among …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 30–34 Read article
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Examining How Digital Transformation Affects Business
Abstract: The article presents advancements connected to the use of digital technology in all aspects of business, including the potential for digital transformation of a corporation. According to a study on digital businesses, developing companies are concentrating on incorporating digital technologies like social media, cloud computing, analytics/big data, and mobile in order to change the way firms operate. A clear digital strategy backed by leaders who cultivate a culture that is …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 15–30 Read article
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Optimizing Medical Store Procurement Through GeM: Current Practices and Strategic Recommendations
Abstract: The Government e-Marketplace (GeM) was established on August 9, 2016, to serve as a streamlined, transparent, and cos t-effective online platform for public procurement in India. For the healthcare sector, particularly government medical stores, GeM represents a vital tool for ensuring the timely and efficient acquisition of pharmaceuticals and related supplies. By minimizing the human transactional interface, the platform serves as a critical effort to curb corruption. An effort to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 1–7 Read article
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A Study on Data privacy towards customer perception in personalized advertising in E-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 54–61 Read article