Search
51 articles for “Artificial Intelligence in Organizations”
-
Effect of Artificial Intelligence (AI) on Financial Management: A Review
Abstract: Financial decision-making methods, predictive analysis, and risk management are the focal points of this study's examination of artificial intelligence's (AI) impact on financial control. This research uses a systematic literature review approach to look at the major shifts that have occurred because of AI's implementation in the banking industry, namely in terms of operational performance, financial decision-making, and customer experience. While there are clear benefits to using AI in financial …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
-
Leveraging Technology to Boost Engagement in Human Resource Education
Abstract: Human Resource (HR) education in undergraduate programs, particularly within Indian colleges, often struggles with low levels of student engagement due to the highly conceptual and theory-driven nature of subjects such as talent acquisition, performance management, and organizational behavior. Traditional lecture-centric pedagogies frequently fail to connect theoretical frameworks with real- world HR practices, leading to reduced motivation and limited skill retention among learners. This review article explores the role of accessible …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
-
Strategic Adaptation Through Digital Transformation in The Banking Sector
Abstract: This research aims to comprehend how the banking industry has changed from a traditional banking environment to a digital one. As with many other businesses, digitalization is causing a major upheaval in the banking sector. Digital banking, blockchain, mobile banking, and artificial intelligence (AI) are examples of cutting-edge technologies that have changed the way financial services are provided. In addition to changing the way services were provided, the advent of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
-
Artificial Intelligence and Job Security
Abstract: NITI Aayog’s 2025 roadmap reveals that, over 60% of India’s formal sector jobs face significant automation risk by 2030, with IT and BPO industries among the most critically vulnerable sectors. This can be a huge disruption in the job market and will affect millions but, very little research has studied what corporate workers are feeling about this situation at present. Most of the studies done till now are based on …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
-
A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
-
Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
-
Growing Application of Forensic Accounting in Assessment and Control of Financial Crimes
Abstract: Forensic accounting has evolved into a crucial discipline in detecting and preventing financial crimes, particularly in the digital age, where cyber-enabled fraud has intensified. This study examines how forensic accounting techniques have adapted to address modern financial crimes, incorporating artificial intelligence (AI), blockchain technology, and big data analytics. The research aims to evaluate the effectiveness of these advanced tools in fraud detection and financial transparency. A combination of qualitative analysis …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article
-
Insurance Susceptibility and Ecosystem Capability in Technological Realm
Abstract: No to innovations and technological adoption comes at a cost. Technology seems to be whispering - My way or high way. Customer was always in the center for sales, then came financial planning or need based sales, need for knowledgeable intermediaries, need for innovative products and now technological breakthroughs are breaking stereotypes and set systems. Organizations have to evolve with data capabilities, talent management, change management, cognitive automation, citizen led …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 8–19 Read article
-
Smart Finance: Leveraging Artificial Intelligence for Data-Driven Business Growth
Abstract: AI (Artificial Intelligence) has been a major factor in changing the financial landscape in recent years. The term "Smart Finance" describes use of AI tools like RPA (robotic process automation), ML (machine learning), natural language processing (NLP) to improve financial decision-making, automate repetitive tasks, and offer more in-depth understanding of how businesses operate. Financial institutions can improve customer service, manage risk better, streamline operations, and spur long-term development with this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article
-
Revolutionizing HR: How AI Is Transforming Human Resources and Powering Business Growth
Abstract: Artificial Intelligence (AI) is an advanced technology is helpful to analyze, interpret, recommend, solve problem as well as make decision for various fields including Human Resource (HR). The study of HR focuses on the human resources that are present in a company. It justifies some responsibilities like recruitment, compensation benefits, performance appraisal, training and development, payroll scheme, employee relations etc. In today’s era. AI is serving an important role associated …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 7–16 Read article
-
Role of Artificial Intelligence in Micro-Financing
Abstract: Artificial Intelligence is the development of human intellect by machines. This is changing quickly and has established itself as one of the technical pillars of the contemporary financial industry. It has been employed more and more in the financial industry over the years since it makes problem-solving easier in all businesses, allows us to save time, and safeguards our savings. It is an essential part of banks and microfinance that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 34–42 Read article