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188 articles for “Awareness”
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A Study on the Influence of Cybersecurity Threats and Risk On the Adoption and Growth of Digital Banking
Abstract: Digital banking has grown into an essential part of the modern financial system by providing convenient, fast, and accessible digital financial services. such as mobile applications and online banking systems. The rapid growth of digital banking is supported by advancements in technological along with increased mobile internet accessibility, and the Demand for cashless financial services. However, the increasing use of digital banking has also resulted in cybersecurity challenges such as …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Work from Home (WFH) Scenario and Ergonomic Arrangements
Abstract: The word Corona virus or COVID-19 itself has become a pandemic across the globe. The resultant effect of this pandemic has pushed more than 60 % of the world indoors. The studies on the effect of COVID-19 across the world so far have concentrated mainly on factors related to the economic downturn, psychological trauma, stress of unemployment, and so on. Very few have looked at its effect on physical health …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 2, 2020 · pp. 23–31 Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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Authentic Leadership to the Future
Abstract: Genuine leadership represents a management style that emphasizes leading through personal example and cultivating trust, openness, and responsibility. It is marked by self-awareness, relational honesty, balanced evaluation, and a deeply ingrained moral framework. Authentic leaders exemplify positive traits such as integrity, openness, empathy, resilience, and adaptability, while also encouraging trust-building, employee involvement, effective communication, accountability, innovation, personal development, and resilience within their teams. Obstacles include maintaining transparency, handling vulnerability, cultural …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article
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Ethics in Business: The Strong Pillar of a Successful Entrepreneur
Abstract: The main objective of an entrepreneur is to bring the success in business. Now days the entrepreneurs are well aware of the mindset of the customers and they know the impact of mouth publicity. Once if it is proven the success will be in their hand and then the main thrust is to maintain the same. But winning the mind of the customer is a hectic task and maintaining it …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 29–33 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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Comparative Study of the Crime of Trafficking in Property and Human Beings in the Criminal Code
Abstract: Trafficking in property and human beings is a serious challenge with significant economic, social, and security implications, especially in conflict zones like Afghanistan. This study compares how Afghanistan's Criminal Code addresses these crimes, clarifying their legal definitions, foundations, conditions, and penalties. Although human and property trafficking are distinct, they often overlap in methods and criminal networks, making their comparative analysis crucial. Human trafficking involves exploitation like forced labor, sexual abuse, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Victim Compensation and Support Service in India, USA, and UK
Abstract: The victim support and compensation systems in India, the United States, and the United Kingdom are compared in this article. It draws attention to each nation's legal systems and procedures, emphasizing how they meet the needs of victims of crime. Victim compensation programs are well-established in the United States and the United Kingdom, providing both comprehensive financial support and other support services including legal aid and counselling. On the other …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 26–34 Read article
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Legal Solutions for Business and Individual Needs: A Global Comparative Study
Abstract: The study investigates the legal options accessible to common people and small enterprises in India. For people, it examines insurance, property disputes, family issues, consumer protection, and accident claims. It looks at contracts, employment, taxes, formation, and intellectual property for firms. It examines alternate procedures such as consumer forums, Lok Adalats, arbitration, and mediation in addition to the traditional court system. It analyzes the obstacles—cost, complexity, lack of understanding, language, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
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Individual investment behaviour of young investors in stock market
Abstract: This study is conducted on “Individual investment behavior of young investors in stock market”. This research is conducted in and around Dakshina Kannada and Udupi District. This research is all about the individual investors who lie between the age group of 20 to 35 years, and how they are investing in the stock market and analyze the young investor attitude towards investment. And also they are really aware of investment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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Consumer Trust in AI-Driven Responsible Marketing
Abstract: Artificial Intelligence (AI) is rapidly becoming a core element of modern marketing practice. Organisations increasingly rely on AI-based tools such as personalised recommendations, automated messaging, and targeted advertising to improve customer engagement and marketing efficiency. These technologies allow brands to communicate with consumers in ways that feel more relevant and customised. At the same time, the widespread use of AI has raised important concerns about data privacy, transparency, and ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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A Study on Green Businesses in India
Abstract: Increasing awareness on the various environmental problems has directed to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. In the modernmarket green business have evolved special implications. The word ‘Green’ indicates purity throughquality, fairness in price and worthy in dealings. These green business emphases on ecofriendlyproducts to satisfy the needs and wants of the customers with the scope of sustainable development toa …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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A Study on Role of Commercial Banks in Promoting Entrepreneurship
Abstract: Indian economy is favourable towards the development of entrepreneurship as both central and state governments have initiated a series of entrepreneurial development programs with an aim to generate employment and economic development. The policies such as make in India, made in India, startup India, standup India etc are aiming to help the entrepreneurs in promoting their business. The current study aimed to measure the entrepreneurs’ perception towards the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 138–146 Read article
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Role of Government Welfare Schemes: Assessing Their Financial Impact on Rural Entrepreneurial Growth
Abstract: Government welfare schemes have important part in promoting rural entrepreneurship by giving financial assistance, subsidies, skill improvement, & employment opportunities. This study examines the financial impact of government welfare schemes on rural entrepreneurial growth in India, with a focus on income generation, employment creation, business expansion, access to finance, and skill development. Study adopted a descriptive and analytical research design, primary data were collected from 81 rural entrepreneurs through questionnaire …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 34–42 Read article
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Role of Self-Help Groups in Promoting Micro-Entrepreneurship
Abstract: This study examines the role of Self-Help Groups (SHGs) in promoting micro-entrepreneurship and improving the economic condition of members through small business activities. The study focuses on analysing the influence of financial literacy, access to micro-credit, income-generation loans, government micro-enterprise schemes, and training and skill development support on entrepreneurial growth. The research adopted a descriptive research design and collected primary data through a structured questionnaire from 100 SHG members in …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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Analysis of Indian Equity Fund System
Abstract: A shared support may be a sort of professionally overseen shared finance that pools the money of numerous financial specialists to buy securities such as stocks, bonds, cash showcase rebellious, and other resources. A shared finance is overseen by a proficient cash supervisor who distributes the fund's speculations and looks for to create capital picks up and wage for the fund's financial specialists. The main idea to carry out this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 41–50 Read article
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An Analysis of Fintech App Usage and Its Effect on Mutual Fund Investment Choices in Gujarat: A Review on Literature
Abstract: The rapid growth of Financial Technology (Fintech) has brought notable changes to the financial services sector, especially in the area of investment management. In India, the widespread use of mobile apps and digital platforms has made it easier for individuals to access and invest in mutual funds. This review paper focuses on examining existing studies related to the adoption of Fintech applications and their role in influencing investment behavior. Of …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Creative Curriculum for Primary Design and Technology (D&T): An Opportunity Lost or Seized
Abstract: English National Curriculum for Design and Technology for the first-time featured D&T as a subject area (D&T). Most colleges have to offer it as a separate course due to a lack of support and familiarity among the majority of professors. Since the professors were well-versed in D&T, they could incorporate it into a topic of interest to their students. Starting in the year 2000, the Department of Education and Skills …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article