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104 articles for “Digital Services”
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Need for Social Media and Digital Marketing - A Pragmatic Study
Abstract: Digital marketing is the use of digital platforms for the use of marketing products or services of an organization. With the development in technology there are various platforms that can be used for digital marketing. Media is one of such platforms. And with the evolution of internet there are new forms of media that have emerged. And social media has become a very important part of every individual’s life.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 1–17 Read article
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A Research Paper on Digital Marketing
Abstract: Digital marketing is the modernization of electronic communication which is used by the marketers to promote the goods and the services towards the marketplace. The supreme objective of the digital marketing is concerned with consumers and allows the customers to endorse the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 15–17 Read article
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Work from Anywhere: A New Era
Abstract: New information and communications technologies (ICT) have revolutionized everyday work and life in the 21st century. This research work “Work from Anywhere” provides an outlook in terms of various modes and segments of WFH era. It provides beckons organizations of all hues which are accelerated by the COVID-19 pandemic. The biggest fear that worries today’s world is that collaboration will suffer; leading to loss of employees and productivity and performance …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 40–46 Read article
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Digital Solutions for Agricultural Insurance and Credit Risk Management
Abstract: This study examines the role of digital solutions in improving agricultural insurance and credit risk management among farmers. Agriculture is affected by various risks such as crop failure, climate change, pest attacks, and financial difficulties. These risks can reduce farmers’ income and create difficulties in repaying agricultural loans. The study focuses on the use of modern technologies such as artificial intelligence, satellite imaging, remote sensing, blockchain, and digital payment systems …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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An Overview on Digitalisation & Financial Inclusion of Self-Help Groups in India
Abstract: Digitalization empowers money related consideration by conveying cost-saving money related administrations inside a shorter period by employing an advanced stage to get to manage an account and budgetary services. The present article could be a basic survey as well as a quantitative inquire about plan. It decides how digitalization is playing a part of catalyst in empowering SHGs to perform better way. The widespread lack of funding available at the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 47–52 Read article
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Navigating the Digital Transformation Landscape: An Exploration of India's Financial Sector Evolution, Challenges, and Opportunities
Abstract: The advancement of India's financial sector into the digital realm has been propelled by government initiatives, technological advancements, and shifting consumer preferences. This transition has not only widened access to financial services but has also boosted their efficiency and transparency. Embracing digital financial transactions is crucial for fostering financial inclusivity, convenience, transparency, and economic advancement. Such adoption empowers individuals, reduces expenses, enhances security, and aligns with the government's push for …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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A study on Financial Inclusion and its impact on business strategy of street vendors in Mumbai city
Abstract: The study examines the influence of financial inclusion on the business strategies of street vendors in Mumbai city. By analyzing factors such as access to credit, adoption of digital payments, and participation in government schemes, the research highlights how financial services enhance business growth. The findings show that vendors with access to financial services experience higher sales, increased customer retention, and improved income stability. Despite these benefits, barriers such as …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 6–12 Read article
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A Conceptual Study on Reflected Learning and Emerging Challenges in Digital Journey
Abstract: Today, for most kind of businesses, digitalization is a fundamental agent of transition. As such, digitalization is not a unitary issue. Digitalization can be approached in various ways as it provides opportunities and threats on various dimensions. The present research paper identifies and also examines four stages of marketing’s digitalization journey till date, and also points of interest along the way. The journey of digitalization provides a narrative and metaphor …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 1–15 Read article
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Analysis of Opportunities and Challenges of Cloud Computing in Developing Countries
Abstract: Cloud computing has emerged as a transformative technology globally, offering scalable, flexible, and cost-effective computing solutions for individuals, businesses, and governments. However, in developing countries, the adoption of cloud computing varies across regions due to socio-economic, technological, and organizational factors. This research paper critically examines the opportunities created by cloud computing in developing countries, including cost savings, increased accessibility, support for innovation, and improved service delivery. It also examines major …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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The Digital Panopticon: Investigating Digital Burnout,Technostress, and Psychological Safety in Hybrid Work Models
Abstract: The rapid proliferation of hybrid work models has radically altered organizational dynamics, dismantling traditional temporal and spatial boundaries between personal and professional spheres. While hailed for offering flexibility and autonomy, the hybrid framework has introduced complex psychological vulnerabilities, most notably digital burnout and technostress. This paper empirically investigates the determinants of digital burnout within hybrid work environments, focusing on the mediating role of constant connectivity urgency and the moderating influence …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Cashless Economy: The Future of India
Abstract: Money cannot be king any longer. An economy that doesn’t use cash has all transactions for goods and services done online. Debit and credit cards, card-swipe technology, digital wallets, debit and credit cards, and e-banking are all included (mobile banking or banking through computers). Digital or cashless transactions have the advantages of greater accountability, scalability, and transparency. This research article focuses on the concept of a cashless economy, different types …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 38–41 Read article
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Challenges and Ethical Considerations in Implementing ArtificialIntelligence in Indian Academic Libraries
Abstract: Artificial Intelligence (AI), which is fundamentally altering information systems worldwide, has a lot to offer academic libraries. In response to growing digital collections and user expectations, Indian academic libraries have been looking into AI-enabled services including intelligent cataloguing, chatbots, RFID-based tracking, and analytics-driven collection building. However, a number of obstacles technical, financial, legal, ethical, social, and operational restrict adoption. In addition to identifying important gaps in Indian LIS research and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 7–11 Read article
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Digital Lending Partnerships: Onboarding and Evaluation of Partners for Co-Lending
Abstract: The banking and finance industry is undergoing a considerable shift in the current digital era, notably in the lending business. Partnerships are essential for fostering innovation, extending market reach, and improving client experiences as the ecosystem of digital lending changes. In order to work together and deliver extensive lending solutions, digital lending partnerships bring together a variety of organisations, including financial institutions, technology suppliers, fintech startups, and alternative lenders. Digital …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 26–33 Read article
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Analyze Impact of Digital Transformation on The Retailing Value Chain
Abstract: The impact of digital transformation on the retailing value chain is a significant area of study, with implications for the entire sequence of activities involved in delivering a product or service to consumers. The value chain in retail encompasses every stage, from product creation to customer satisfaction, and can be optimized to gain a competitive edge. Digital transformation has been found to erode institutional retailing as the primary interface to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 12–15 Read article
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Social Media as a Library Marketing Tool: A Systematic Review
Abstract: In the digital era, social media is no longer a peripheral tool but the beating heart of library outreach— a dynamic circulatory system delivering knowledge across digital terrains. This study systematically investigates how libraries strategically deploy social media platforms to market services, engage users, and overcome institutional constraints. Using a structured literature review of 24 peer-reviewed empirical studies published between 2012 and 2025, this article applies the PRISMA 2020 reporting …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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A Study on Role of Commercial Banks in Promoting Entrepreneurship
Abstract: Indian economy is favourable towards the development of entrepreneurship as both central and state governments have initiated a series of entrepreneurial development programs with an aim to generate employment and economic development. The policies such as make in India, made in India, startup India, standup India etc are aiming to help the entrepreneurs in promoting their business. The current study aimed to measure the entrepreneurs’ perception towards the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 138–146 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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A Study on Recent Trends in Digital Payment System in India
Abstract: India’s digital payment ecosystem has experienced an unprecedented transformation over the past decade, positioning the country as one of the global leaders in real-time digital transactions. This rapid growth has been primarily driven by the Unified Payments Interface (UPI), strong government initiatives under Digital India, expansion of digital public infrastructure, increasing smartphone penetration, and continuous innovation by fintech companies. My study examines recent trends in India’s digital payment landscape during …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article