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300 articles for “Promotion”
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Impact of Whistleblowing and Ethical Governance in Indian Corporations: A case study on Vyapam Scam
Abstract: This study looks at how ethical governance in Indian firms can be promoted through whistleblowing. It investigates how well-suited business policies and current legislative frameworks like the Whistle Blowers Protection Act are to protecting them and promoting openness. The study illustrates the difficulties faced by Indian whistleblowers, such as fear of reprisals and societal perceptions of corporate wrongdoing, by examining important case studies. In order to maintain the integrity and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Understanding Consumer Behavior in Purchasing Branded Footwear: A Review Study
Abstract: Consumer buying behaviour towards branded footwear is influenced by various factors, including brand image, quality perception, marketing strategies, and digital engagement. This review examines the key drivers shaping consumer preferences, such as trust, brand loyalty, price sensitivity, and the role of social media in purchase decisions. The emergence of e-commerce and advancements in digital marketing have significantly transformed the way consumers engage with footwear brands, resulting in noticeable changes in …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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Exploring Linguistic Diversity: Language Studies in a Globalized World
Abstract: The paper explores the complex link between globalization and linguistic variety, looking at language's dual character as universal and heterogeneous phenomena. While navigating the historical backdrop of language studies, it highlights the emergence of English and its linguistic hegemony as it examines the era of plurality characterized by unparalleled globalization. Examining English conventions in-depth will help readers understand how they affect academic discourse, cultural norms, and communication standards. It also …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 8–15 Read article
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Foreign Direct Investment Policy -“Establishing a Lasting Interest”-The impact on Indian Aviation Industry
Abstract: To attract the Foreign Direct Investment, Government of India has put in place an updated policy framework The intent of this seems to promote a stake holding which is much more than a mere financial interest partnership. The broad objective is a regulatory mechanism which is transparent, shall help accelerate the economic growth and nurture the skill. It is expected to at the same time help evolve technology. The government …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 11–18 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Tourism Market in India—Comparative Analysis
Abstract: To promote tourism in India, initiatives are taken by the state and central authorities. Gaps in the centralized promotional campaign, “Incredible India”, are identified. The methodology includes collection of secondary data and discursive analysis. Information relevance, promotion strategy, and key events and places were used for the comparative analysis for the purposes of the article. The mentioned three factors need to be added to the centralized campaign, to give a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 18–29 Read article
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A Descriptive Study on Challenges and Opportunities for the Utilization of Solar Power by Government Enterprises in Gujarat
Abstract: This research emphasises how important it is for governmental entities to act as role models and regulators when it comes to promoting sustainable energy transitions. With a focus on Gujarat, a state known for taking a leading role in renewable energy, the study uses a mixed methods approach to look at the potential and difficulties government entrepreneurs confront when integrating solar power solutions. The recognised challenges, which range from budgetary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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A Study on the Role of Leadership in Fostering Innovation
Abstract: In order to promote innovation and drive organizational growth and competitiveness, leadership must establish a culture of psychological safety, empowerment, and strategic vision. It also acts as a catalyst for creativity by rewarding new ideas, encouraging risk-taking, providing resources, and removing barriers. In order to ensure that innovation. becomes ingrained in daily operations rather than merely an occasional occurrence, effective leaders encourage experimentation, support a variety of viewpoints, and create …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 Read article
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Relationship Building: Good communication is the bridge between confusion and clarity.
Abstract: Man is a gregarious animal. It is not possible for any man to survive for long in total isolation. Like I said in my article, relationship, entwines a man into a community. A community comprised of people. However, it is imperative for all to know the foundation on which such relationships may be built. The human interactions may help to build or crumble a commune. The article is a stroke …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 26–31 Read article
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Empowering Tribal Women: Dr. Prakash Amte's Vision for Gender Equality
Abstract: The architect of the Indian Constitution and a great social reformer, Dr. B.R. Ambedkar envisioned a society based on the principles of gender equality and social justice. His pioneering efforts ensured that women and marginalized communities received their rightful place in society through constitutional provisions. Building upon this vision, Dr. Prakash Amte has played a transformative role in empowering tribal women and fostering social changed. Amte has dedicated his life …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Enhancing Organizational Performance through Behaviour Management Strategies
Abstract: This paper explores the concept of enhancing organizational performance through behavior management strategies . Organisations are always looking for ways to increase performance and accomplish their objectives.. While various factors contribute to organizational performance, the behavior of individuals within the organization plays a crucial role. Behavior management strategies encompass a range of techniques aimed at understanding, influencing, and modifying individual and collective behaviors in the workplace. This paper examines several …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 13–24 Read article
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The Stationery Store's Digital Transformation
Abstract: One of the most ongoing changes to modern society is digitalization, which affects many aspects of daily life and business. The retail industry is impacted by this development as well as being affected by it, so this transition is significant. Retailers are both impacted by the new modes of consumption connected to these digital technologies and offer consumers a variety of digital goods and services that are tailored for their …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article
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A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products
Abstract: This study looks at how pricing strategy affects customers' purchase intention towards FMCG products, as price is one of the main factor’s customers consider while buying everyday products. The study focuses on understanding how pricing methods such as discounts, promotional offers, and value-based pricing influence customers' buying decisions. The information for the study was collected through a structured questionnaire, and additional details were obtained from books, journals, company reports, and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Role of Self-Help Groups (SHGs) in empowering Women Entrepreneurs
Abstract: Self-help groups (SHGs) utilizing microfinance have gained international recognition as an effective contemporary strategy for promoting self-reliance, empowerment, and sustainable development among their members and communities. By fostering collective action, mutual support, and inclusive growth, SHGs play a crucial role in addressing socio-economic challenges and building more resilient and inclusive societies. Microfinance is widely associated with initiatives aimed at eradicating poverty, supporting small businesses, and promoting gender equality. It involves …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 28–40 Read article
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Corporate Social Responsibility: Could be a tool for increasing Social Accountability in Corporate Governance?
Abstract: The corporate world works for higher profitability and lesser risk in production and distribution. The emergence of corporate social responsibility (CSR) obligated corporations to share a certain percentage of their profit with the public as a social duty. It created a debate that CR reduced the profitable opportunities of corporates and increased the risk & over-involvement in non-productive activities due to no congruence between the core works of corporates and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 7–17 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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A Study on Sector-wise Composition of FDI Inflows in India
Abstract: Since the beginning of economic reforms in 1991, major reforms initiatives have been taken in the fields of investment, trade, financial sector, exchange control, simplification of procedures, enactment of competition and amendments in the intellectual property rights laws, etc. India provides a liberal, attractive, and investor friendly investment climate. India has the most liberal and transparent policies on FDI (Foreign direct investment) among the emerging economies. FDI up to 100 …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 10–25 Read article
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Rights of Celebrity Under Intellectual Property Laws in India
Abstract: Intellectual property is a multidimensional property, which protects rights of celebrity to some extent; it is the important development in the field of intellectual property rights (IPR) law, especially trademark and copyright legislation deals with specified topic. The personality of celebrity is created after long time of struggle and investment of time, money, labour and intellectual mind. Celebrities are popular in the society and are able to lend their voice, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 33–42 Read article
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Consumer Law Importance
Abstract: Consumer law is a set of regulations that aim to protect the rights of consumers in the marketplace. In this report, we explore the significance of consumer law, its history, the key principles of consumer protection, and the role of consumer law in modern society. A fair and open market must be maintained, which depends on consumer law. Without consumer protection legislation, companies would be able to use unfair and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 1–4 Read article
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A Study on Women’s Economic Empowerment In India In 21st Century
Abstract: Women's contributions to the world economy are indispensable. As women continue to break barriers in diverse sectors, economies benefit from increased productivity, innovation, and resilience. Gender equality, equitable access to education and financial resources, and policies promoting women's participation in the workforce are essential for harnessing the full potential of women in economic development. Over the years, India has made significant strides in this direction, recognizing that the empowerment of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 13–20 Read article