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164 articles for “Traditional”
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Higher Education in India under COVID-19: Some Issues
Abstract: The novel corona virus has posed the challenge and given an opportunity to learn the many things in Human life. Due to the corona virus, as of 15th may 2020 approximately 1.725 billion learners i.e., 98.5 percent of student population in the world and about 285 million students in India are greatly affected. No doubt, the pandemic has significantly disrupted the higher education in the country. In view of this, …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 24–27 Read article
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Design and Implementation of a Smart Mess Management System Utilizing ArtificialIntelligence, Blockchain, and Biometrics using Machine Learning
Abstract: Messes, which provide communal dining facilities for students and employees in many colleges, universities and business settings, are an important part of the overall infrastructure of these types of facilities. Unfortunately, the manner in which traditional messes rely heavily on manual administrative functions often creates inefficient operationsleading to the frequently experienced problems of inaccurate record-keeping for transactions as well as attendance records, a lack of transparency into financial statements and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Opportunities and Difficulties of Artificial Intelligence in Human Resource Management
Abstract: Artificial Intelligence (AI) is an advanced technology, helpful in analyzing, interpreting, recommending, solving problems, and making decisions for various fields, including Human Resources. Human resources, shortly known as HR, is a complete analysis of the employees of an organization. It justifies some responsibilities like recruitment, compensation benefits, performance appraisal, training and development, payroll scheme, employee relations, etc. In today’s era. AI is serving an important role associated with HR practices …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 9–18 Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknown digital money, others, such Doge coin, have also gained popularity. It's just another eight-month digital currency with its own unique features. Crypto currency works later with the help of block chain management. A block chain is a type of software used by long-term digital currencies. Various experts predict a bright future in both …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR Read article
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The Role of Advertising in Todays World
Abstract: As we know that Advertising is the most important tool of marketing. Several modes are available for advertising depends on the types of products. Television is most effective media for the products of kids same like that social media is very famous in young stars. In today’s advertising world, the doesn’t simply means about 30-second’s advertisement, but the companies need to be more concerned with how to cover all the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 19–22 Read article
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IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)
Abstract: The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products. A large swath of the internet has been taken over by the food industry. The aim …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 24–30 Read article
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Online Marketing
Abstract: This paper is intended to focus on whether online marketing is helpful in business or not, as compared to traditional marketing. Subsequently, the steps that must be taken to make online marketing more efficient are highlighted. In today’s era of digitalization, Internet has promised a brilliant future and subsequently has become a favourite tool of marketing for researchers. Before the Internet, the business often faced difficulties in connecting to customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 10–14 Read article
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The Role of Media in Advertisement Effectiveness
Abstract: The objectives of advertising were traditionally stated in terms of direct sales. Now, it is to view advertising as having communication objectives that seek to inform persuade and remind potential customers of the worth of the product. The results of researches of online advertising effectiveness show, that there are no agreed factors of measurement of online advertising effectiveness and lot of different approaches exist. The internet offers marketers the widest …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 37–46 Read article
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The Stationery Store's Digital Transformation
Abstract: One of the most ongoing changes to modern society is digitalization, which affects many aspects of daily life and business. The retail industry is impacted by this development as well as being affected by it, so this transition is significant. Retailers are both impacted by the new modes of consumption connected to these digital technologies and offer consumers a variety of digital goods and services that are tailored for their …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Consumer Choice in Health Insurance Market in India
Abstract: The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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The Rise of Citizen Journalism in NCR
Abstract: Citizen journalism, defined as the active involvement of ordinary individuals in gathering and disseminating news, has become an influential element within the media environment of the National Capital Region (NCR). The widespread availability of smartphones, social networking platforms, and affordable internet connectivity has enabled citizens to capture events instantly and share information with broad audiences. This transformation has gradually reduced the exclusive control traditionally held by established media organizations. This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 · pp. 17–22 Read article
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A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India
Abstract: The rapid growth of Over-the-Top (OTT) streaming platforms has significantly transformed the entertainment landscape in India by reshaping consumer viewing behaviour and reducing dependence on traditional media such as television and cinema. This transformation has been driven by increased smartphone penetration, affordable internet access, and technological advancements, making OTT services a preferred medium for digital content consumption. The present study adopts a descriptive and analytical research design. Primary data were …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 31–39 Read article
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A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms
Abstract: Social media platforms generate more than 500 million posts every day, creating a constantly changing record of public opinion about political events, public health crises, brands, and social movements. Although this data is extremely valuable, turning raw social media text into clear and useful opinion insights is still difficult because of three main challenges. First, different platforms such as Twitter/X, Reddit, YouTube, and Facebook use different writing styles, vocabulary, post …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Psychological Impact of Online Classes on Students during COVID-19 Pandemic
Abstract: The “Corona virus disease–2019” (COVID-19) pandemic has created a greater impact in theeducation system throughout the globe. In order to break the chain of the virus, entire globe-imposedlockdown which brought complete shutdown of the education system. Closure of schools, institutionsand other learning spaces had greater impact affecting more than 1.6 billion learners. Even thoughthere is a greater advancement of technology in the 20th century, India relies on the “Traditionalmethodology of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Higher Education in the Age of COVID-19: The New Normal
Abstract: The current disastrous impact on the society due to dangerous COVID-19 outbreak, everyone ispreparing for the post COVID-19 world and also for future pandemics. Academicians are trying toadopt available alternative ways for the future of education delivery in the post COVID-19 and theconcept of new ‘university’ in a new ‘normal’ are coming in picture. Blended learning is becomingpopular rapidly in many countries, in absence of traditional methods. Among all subsystems …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknowndigital money, others, such Doge coin, have also gained popularity. It's just another eight-monthdigital currency with its own unique features. Crypto currency works later with the help of block chainmanagement. A block chain is a type of software used by long-term digital currencies. Various expertspredict a bright future in both these new and monetary …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Critical Evaluation of the CSR Programs in India: with Special Reference to HUL and ITC ltd.
Abstract: Corporate Social Responsibility is seen as a classic humanitarian endeavour in India. This is an activity which is performed while keeping Indian tradition in mind but it is not deliberated. In the current scenario, it is now emerged as benchmark to judge corporate excellence. CSR has been developed as a concept for fulfilling company’s obligations toward necessities of society as business is said to be a very important part of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 1–9 Read article
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The Impact of Corporate Social Responsibility (CSR) on Labor Welfare: Indian Perspective
Abstract: Corporate Social Responsibility (CSR) in India has transitioned from something voluntary and charitable, to something corporate as a matter of law, made to be an obligation under the Companies Act of 2013. Traditionally it has been the case that CSR has been a focus of environmental sustainability, education and community development, but its effect of promoting labor welfare is now more widely appreciated. Labor welfare covers a spectrum from health …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 Read article