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945 articles for “: COVID-19, Financial Planning, Investment, Savings.”
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Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest
Abstract: The swift digital evolution within the education sector has profoundly altered the methods by which learners identify, assess, and choose online learning options. Among the multitude of digital platforms, YouTube has surfaced as a formidable channel for educational marketing driven by influencers, providing captivating, visual, and interactive content. This research investigates the efficacy of influencer marketing strategies on YouTube in boosting learners’ enthusiasm for enrolling in online courses, particularly concentrating …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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The Rise of Citizen Journalism in NCR
Abstract: Citizen journalism, defined as the active involvement of ordinary individuals in gathering and disseminating news, has become an influential element within the media environment of the National Capital Region (NCR). The widespread availability of smartphones, social networking platforms, and affordable internet connectivity has enabled citizens to capture events instantly and share information with broad audiences. This transformation has gradually reduced the exclusive control traditionally held by established media organizations. This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 · pp. 17–22 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior
Abstract: This study investigates the relationship between product placement marketing effectiveness and media multitasking behavior in contemporary digital media environments. As audiences increasingly engage with multiple media platforms simultaneously, understanding how multitasking influences advertising outcomes has become an important issue for marketers and researchers. The study develops a stochastic model to examine how different product placement attributes, namely screen placement, script placement, and plot placement, interact with varying levels of media …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
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Authentic Leadership to the Future
Abstract: Genuine leadership represents a management style that emphasizes leading through personal example and cultivating trust, openness, and responsibility. It is marked by self-awareness, relational honesty, balanced evaluation, and a deeply ingrained moral framework. Authentic leaders exemplify positive traits such as integrity, openness, empathy, resilience, and adaptability, while also encouraging trust-building, employee involvement, effective communication, accountability, innovation, personal development, and resilience within their teams. Obstacles include maintaining transparency, handling vulnerability, cultural …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article
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A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India
Abstract: The rapid growth of Over-the-Top (OTT) streaming platforms has significantly transformed the entertainment landscape in India by reshaping consumer viewing behaviour and reducing dependence on traditional media such as television and cinema. This transformation has been driven by increased smartphone penetration, affordable internet access, and technological advancements, making OTT services a preferred medium for digital content consumption. The present study adopts a descriptive and analytical research design. Primary data were …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 31–39 Read article
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A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms
Abstract: Social media platforms generate more than 500 million posts every day, creating a constantly changing record of public opinion about political events, public health crises, brands, and social movements. Although this data is extremely valuable, turning raw social media text into clear and useful opinion insights is still difficult because of three main challenges. First, different platforms such as Twitter/X, Reddit, YouTube, and Facebook use different writing styles, vocabulary, post …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Industry Ethics and Principles
Abstract: In a nation where ethics and qualities were viewed as generally significant and a rich culture accepted to be made by God loaded with all qualities and temperance’s, a nation where the fights depended on values, for example, Dharma Yudh and the war at Kurukshetra was the one battled at Dharmakshetram, however, these all are draining because of easygoing methodology by Industry visionaries, experts and government offices. “Principles and Industry …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 1–6 Read article
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Study of Economic Impact of Maintenance Management Ineffectiveness Concerning Oil and Gas Company
Abstract: Maintenance is a critical element in the production process of oil and gas (O&G) industry. Maintenance management aims to assign the most suitable maintenance strategy for equipment within the process to meet an acceptable level of integrity and safety and gain high reliability and availability of asset without any unnecessary investment. A develop an integrated framework for strategic and operational maintenance policies in the oil and gas industry is presented …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 16–25 Read article
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The relevance of the Clark-Fisher thesis in the Indian context: can the service-led growth cease the demographic dividend?
Abstract: The Indian economy has experienced a structural transformation that does not seem to align with the thesis independently propounded by economists Clark and Fisher. This paper brings about a thorough discussion of how India failed to follow this thesis. Mainly the service sector growth and a vague stagnancy of the industrial sector, derails India when it comes to following the thesis. The discussion has also been done taking in concern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 35–48 Read article
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Impact of Vocational Skill Development Programmes of Jan Shikshan Sansthan
Abstract: Saakshar Bharat Programme (SBP), a centrally sponsored scheme of Department of School Education and Literacy, Ministry of Human Resource Development (MHRD), Government of India, was launched on the International Literacy Day (ILD), 8 September 2009, to impart functional literacy to 70 million non-literates in the age group of 15+ adults in the country. SBP has been in operation in Telangana since 2010, and millions of non-literates were made literates and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 14–24 Read article
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Creative Thinking Ability of Improving Teacher Education of Primary School Students with Creative Learning Model
Abstract: Creative learning skills for students are very important in the 21st century learning era. The purpose of this research is to study the improvement of students’ creative thinking driven by creative learning models, which discuss the planning phase, extracting creative ideas, research, elaboration, displaying work, and implementation. The subjects of this study were 117 third-semester students, academic year 2018–2019, at the Department of Primary School Teacher Education, Faculty of Education, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 7–13 Read article
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A Study on Multicultural Attitude of Student Teachers of Mangalore
Abstract: The purpose of this study was to develop a viable survey questionnaire for assessing prospectiveteachers' attitudes and perceptions concerning multicultural education issues and to test the efficacyof the instrument for identifying attitude differences among the prospective teachers. If attitudes aboutmulticultural education can be accessed through a questionnaire, the results may be beneficial forhelping to prepare teachers to serve diverse student groups. The investigators assumed thatprospective teachers with positive attitudes and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Internationalisation of Higher Education in the Backdrop of NEP 2020
Abstract: The NEP 2020 was approved by the cabinet on June 29, 2020. With the Cabinet approving theNational Education Policy (NEP) 2020, thereby ushering in reforms in Indian education sector, themove has paved way for foreign universities to set up operations in India. According to the NEPpolicy document, selected universities from the top 100 universities will be facilitated to operate inIndia. An International Students Office at each institution hosting overseas students …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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A Study On The Perceptions Of Student Teachers On The Concept Of Health Education In Mangalore Taluk
Abstract: This paper emphasizes on recognizing the holistic nature of child development like nutrition, health and social, mental, physical, moral and emotional development. Health educators and researchers recommend that health education should be greater emphasis on teaching information about relative effectiveness of various health preventive procedures, so that students can make informed decisions about their health. It is still remains for researchers to determine whether such programs can affect broad pattern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 20–25 Read article
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Critical Evaluation of the CSR Programs in India: with Special Reference to HUL and ITC ltd.
Abstract: Corporate Social Responsibility is seen as a classic humanitarian endeavour in India. This is an activity which is performed while keeping Indian tradition in mind but it is not deliberated. In the current scenario, it is now emerged as benchmark to judge corporate excellence. CSR has been developed as a concept for fulfilling company’s obligations toward necessities of society as business is said to be a very important part of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 1–9 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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Examining the Viewpoints of Corporate Leaders in Andhra Pradesh on the Ever-Changing and Difficult Leadership Roles and Responsibilities
Abstract: Leadership is the process of convincing people to do what you want them to do in order to achieve set goals willingly and enthusiastically. The responses vary along a continuum ranging from resistance to commitment. Today’s workplace is one where change is a fact of life. To keep organizations competent in the face of such rapid changes, environmental changes necessarily require higher levels of managerial effectiveness. Supporting this point of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 20–27 Read article
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Exploring the Link Between Personality and Social Intelligence: A Comprehensive Meta-analysis
Abstract: The study explores the relationship between personality traits and social intelligence through a metaanalyticreview of previous research. The study synthesises data from previous research studies thathave examined the relationship between personality traits and social intelligence. Personality traits aredefined as persistent and consistent patterns of cognitive processes, emotional expressions, andbehavioural manifestations that distinctly typify an individual and distinguish them from others. Thesecharacteristics are commonly believed to exhibit a high level of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 6–10 Read article
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Problems and Remedies for Growth of Rural Entrepreneurship in India
Abstract: Rural entrepreneurship is something that relates to establishing new business developing new product that results in developing the rural areas. As rural people are migrating towards the urban areas due to existence of better employment opportunities according to their skills and knowledge are available. They get better pay for their work in urban areas which is not possible in rural sector due to insufficient funds. The rural population get a …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 17–21 Read article