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743 articles for “COVID-19, economic meltdown, health infrastructure, infodemic, lockdown”
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A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Teachers with Dedicated Following are Successful Leaders beyond Classrooms
Abstract: Influence on provisioning of higher education and the development in the world economy are worth to be noted and compared. The state-of-art technology can be incorporated for teaching almost any subjects. Education in 21st century should be competitive, innovative and market driven and should be the benchmark itself against the best of its kind in the world. Technology based educational ways reinvigorates learning process. The process of institution building in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 17–26 Read article
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Manpower Planning and Balance: Concepts and Issues
Abstract: While strides have been made in the practice of resource planning world-wide, human resource planning in most countries has been poorly conceptualised, intermittent, varying in quality, profession specific in nature, and without adequate vision or data upon which to base sound decisions. If done properly and together, service planning and human resource planning can become an integrated human resource development process. This paper analyse manpower economics in general and manpower …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 19–31 Read article
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Customer Preferences in Life Insurance Industry—A Case Study of Bareilly, Uttar Pradesh
Abstract: In the present extreme rivalry, each organization in administration segment makes a decent attempt to fulfill their client. In Insurance area, different new privately owned businesses have entered in industry by doing the merger with unfamiliar organizations. Step-by-step they are offering new administrations with the essential intend to draw in the new clients and for holding the current clients. In this examination paper, I attempted to comprehend the purchaser conduct …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 22–27 Read article
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Reducing Incivility at Workplace: Primary Prevention is the Answer
Abstract: We see millions of people going to work every day but there are only a few luck ones who don’t experience workplace incivility. Workplace incivility originated by Anderson and Pearson in 1999 simply mean rude, discourteous behavior, hidden aggression towards anyone. Majority of the people are victim of uncivil behavior of some or other kind like verbal aggression, emotional abuse, bullying or even violence at workplaces. Research has already proved …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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The Role and Significance of Entrepreneurship Education
Abstract: This essay was written with the intention of analyzing the functions of entrepreneurship education. People who are innovative, creative, dynamic, adaptable, bold, and risk-takers are considered entrepreneurs. They are network builders, opportunity recognizers, autonomous, self-sufficient, and possess leadership abilities. A nation's ability to expand economically depends heavily on its entrepreneurship, which also helps to create wealth, lower unemployment, boost productivity, encourage creativity and innovation, and increase production. All of the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 7–12 Read article
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The Maze of Modern Job Hunting and Ghost Jobs: Exploring the phenomenon of Ghost Jobs as rising recruitment trend and hidden side of job market.
Abstract: The labor market is experiencing strange times around the world. Many job seekers are applying to jobs that never seem to get filled or have been posted for months. We refer to these job listings as "Ghost Jobs." An increasing amount of job postings on Indeed and LinkedIn are fraudulent. These are job postings for positions that might never be filled or won't be filled at all. Ghost jobs represent …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 39–45 Read article
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Exploring the Role of E-Learning Tools in Transforming Traditional Pedagogy
Abstract: E-learning tools, such as Learning Management Systems (LMS) and virtual classrooms, enable educators to deliver content efficiently, track student progress, and facilitate interactive learning. These tools support various teaching strategies, from self-paced courses to real-time collaboration, enhancing the overall learning experience. This study explores the impact of e-learning tools on the teaching and learning process in higher education, examining both the opportunities and challenges associated with their use. A survey …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article
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Awareness of Menstrual Cups Among Postgraduate Students at the University of Mysore
Abstract: Menstrual hygiene is a critical aspect of women's health, yet sustainable menstrual products like the menstrual cup remain underutilized due to awareness gaps, misconceptions, and cultural barriers. This study assesses the awareness, perceptions, and adoption barriers of menstrual cups among postgraduate students at the University of Mysore. Structured questionnaires were used to gather data from 100 female students as part of a descriptive study design. Findings reveal that while 45% …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 17–21 Read article
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Influence of Familial and Societal Expectations on Women's
Abstract: India has made notable strides in advancing women's reproductive rights and expanding their career opportunities; however, significant challenges and barriers persist. The Indian Constitution upholds reproductive rights as part of fundamental rights, encompassing the right to equality and protection against discrimination under Articles 14 and 15, as well as the right to life under Article 21. The judiciary has been instrumental in reinforcing these rights through landmark decisions—such as the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 Read article
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Leveraging Technology to Boost Engagement in Human Resource Education
Abstract: Human Resource (HR) education in undergraduate programs, particularly within Indian colleges, often struggles with low levels of student engagement due to the highly conceptual and theory-driven nature of subjects such as talent acquisition, performance management, and organizational behavior. Traditional lecture-centric pedagogies frequently fail to connect theoretical frameworks with real- world HR practices, leading to reduced motivation and limited skill retention among learners. This review article explores the role of accessible …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
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The Purpose-Driven Shift: a Theoretical Overview on Generation Z Workplace Dynamics and Human Resource Adaptability
Abstract: This conceptual study examines the evolving workplace dynamics of Generation Z (Gen Z) and the growing need for Human Resource (HR) adaptability in the emerging 2026 labor market. As digital natives with strong preferences for flexibility, ethical alignment, autonomy, and psychological well-being, Gen Z employees are redefining organizational expectations and challenging conventional HRM practices. Traditional management structures based on rigid hierarchies, standardized career paths, and annual performance evaluations are increasingly …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 39–44 Read article
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Analysis and Style of Jacquard Drive System for Textile Powerloom Machines
Abstract: The Indian textile business is one among the biggest and oldest sectors within the country and features a major share within the economic system. Loom business in Tirupur is earlier growing business than in different states in Bharat. Tirupur is that the home of loom and loom business that provides employment total is variety of employees (approximately 100000). The jacquard drive system during a loom is obtained by a sequence …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 1–5 Read article
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Indian Trade Union: a with Global perspectives SWOT Analysis
Abstract: A trade union is an organization of workers performing together, who are looking for to protect and promote their mutual interests through collective bargaining. Trade unions are primarily based upon the idea of "class-battle" between the capitalist employers and their workers. Trade unions have three cardinal ideas; cohesion is power, Equality of pay for same work, safety of employment. Trade unions have step by step developed and have now come …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 8–11 Read article
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Impact of Social Networking Sites as a Marketing Tool for Business School Promotions
Abstract: In selecting a B School, a prospective student finds it very difficult in selecting the right choice for him/ her. Most of the B Schools promise the same facilities, infrastructure, placements, and exposure to various subjects, etc. A student is bombarded with various choices and finds it difficult to find the right B School. Hence, it is necessary for a student to find a trusted source of information in selecting …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 12–20 Read article
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A Study on Job Performance and Evaluation of Work Stress in IT Sector Women Employees with Reference to Coimbatore City, Tamil Nadu
Abstract: Nowadays stress is a very common problem in every human life. Today, the world is moving very fast, peoples are giving high-level work performance for their life’s betterment. In this scenario, they are affected by high-level stress. There are two major factors for stress; one is an internal factor, and another one is an external factor. IT sector is one of the fastest-growing sectors in India. The employees working in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
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Tourism and Investment: Glimpse from the Literature
Abstract: Tourism has been considered as a vehicle for promoting better understanding and peace among the nations, and investments from the public and private sectors are vital for the general economic growth as well as the sectoral growth such as tourism sector. Therefore, this study presents a review of existing literature and discussion on public and private investments and tourism growth. A keen review of existing literature in stated field revealed …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 1, 2020 · pp. 6–17 Read article
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Cryptocurrency: The Era of Digital Money
Abstract: The global economy is inexorable moving towards a digital ecosystem. From investment to money transfer, everything is going cashless. Cryptocurrency is the newest and most favourable addition to the digital payment sector. Cryptocurrency is a benchmark in financial technology, and so knowing all about it is very important to stay contemporary.
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 1, 2020 · pp. 18–22 Read article
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A Descriptive Study on FASTag: Electronic Toll, Standing Tall
Abstract: FASTag is a boon for transportation as it makes movement barrier free and fast by reloading the tag and deducting toll charges automatically. It uses radio-frequency identification (RFID) technology to make cashless payments through a prepaid account linked to it. On 19 October 2019, it was announced that FASTag will be mandatory on all National Highways from 1 December 2019. You can also buy FASTag by visiting the nearest certified …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 1, 2020 · pp. 26–29 Read article