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1174 articles for “COVID-19, Agriculture practices in India, COVID-19 impact on agriculture”
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Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Exposing the Strength and Intricacy of Influencer Marketing: Techniques, Mentalities, and Effect on Consumer Behavior
Abstract: Influencer marketing has become an important marketing strategy in recent years that uses the power of social media to attract the attention of target audiences and increase brand awareness/ brand ambassadors. The purpose of this article is to analyze the complexity of the economic impact by analyzing its changes, researching its benefits, and analyzing its impact on people, consumer behavior, and product benefits. An outline of influencer marketing's definition, history, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 21–28 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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Life Skill-A Dynamic Multi-dimensional Process Encompassing Human Development
Abstract: Education has been regarded as both an end in itself and as a means of realizing other desirableends. It develops the personality and rationality of individuals, qualifies them to full files certaineconomic, political and cultural functions and there by improve their socio-economic status. Byunderstanding the world scenario the quality education and empowerment of youth are very muchneeded in the context of Globalization, Liberalization and Internationalization. An effectiveeducational system is an …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Empowering Faculty for the New-normal with e-Learning Platform at Kumaraguru College of Technology, Coimbatore
Abstract: Students are away from campus and it is impractical to have live classes in college and university campuses. The Covid 19 pandemic largely disrupted the education sector globally and has made every individual to live in a new normal environment. This pandemic has made teaching fraternity to redefine the teaching-learning process and has resulted in remote-online teaching. Every educationalist across the world were forced to set-up an e-learning platform in …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 26–29 Read article
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Sustainable Development Goals (SDGs): Milking Corporate Social Responsibility (CSR) to Attain SDGs
Abstract: This paper makes an effort to understand how corporate social responsibility supports sustainable development goals. According to the National Determined Contribution, India needs 170 billion dollars per year to accomplish the sustainable development goals (SDGs) from 2015 to 2030. But there is a huge gap to meet this financial need. According to UNESCAP, Asia and the Pacific can achieve the SDGs by 2065 with the reported growth rate. To bridge …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Leadership for Transforming Extended Organization and the role of the HR Department: The Case Study of Jaipur Rugs
Abstract: Social entrepreneurship has gained significant attention in recent years, highlighting innovative approaches to business that prioritize societal impact alongside profitability. This case study examines the leadership and organizational practices of Jaipur Rugs, founded by Mr. N K Chaudhary, a prominent figure in the realm of social entrepreneurship. Jaipur Rugs not only focuses on commercial success but also places utmost importance on the welfare and development of its weavers and their …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Towards Sustainability: Implementing SMART Solutions for a Greener Future
Abstract: The need for sustainable development is more important than ever in light of the growing environmental issues. This paper explores the concept of SMART (Specific, Measurable, Achievable, Relevant, Time-bound) solutions as a framework for addressing the challenges and fostering a greener future. Drawing upon a range of interdisciplinary literature and case studies, we examine how SMART solutions can be applied across various sectors, including energy, transportation, agriculture, and urban planning. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 19–27 Read article
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Trends in CSR Compliance: A Comparative Study Between NTPC Limited and NHPC limited
Abstract: A self-governing business model known as corporate social responsibility (CSR) helps an organization be socially responsible to its stakeholders, the public, and itself. By practicing corporate social responsibility (CSR), a business enhances society and the environment rather than negatively impacting both. A socially accountable company is responsible to itself and its shareholders. CSR is usually a strategy employed by giant corporations. In this context, the present paper is an attempt …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 19–24 Read article
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Unpacking DEI in FMCG: From Workforce Dynamics to Organizational Performance
Abstract: The Fast-Moving Consumer Goods (FMCG) sector, known for rapid production and broad consumer reach, is increasingly recognizing Diversity, Equity, and Inclusion (DEI) as essential for strategic growth. This study explores DEI’s role across workforce dynamics, product innovation, inclusive marketing, and supply chain equity in FMCG organizations. While DEI is well-studied in industries like technology and finance, its practical impact in FMCG remains underexplored. The research has three objectives: to assess …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 25–33 Read article
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Comparative Study of the Crime of Trafficking in Property and Human Beings in the Criminal Code
Abstract: Trafficking in property and human beings is a serious challenge with significant economic, social, and security implications, especially in conflict zones like Afghanistan. This study compares how Afghanistan's Criminal Code addresses these crimes, clarifying their legal definitions, foundations, conditions, and penalties. Although human and property trafficking are distinct, they often overlap in methods and criminal networks, making their comparative analysis crucial. Human trafficking involves exploitation like forced labor, sexual abuse, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Leadership, Workplace Culture and Employee Well- Being at Workplace
Abstract: Employee well-being has emerged as a central concern for contemporary organizations in the context of rapid technological advancements, globalization, and shifting workforce expectations. As workplaces become increasingly dynamic and demanding, ensuring the physical, psychological, and emotional health of employees is essential for sustaining organizational performance and long-term success. This study examines the relationship between leadership style, organizational culture, and employee well-being, emphasizing how managerial approaches shape the work environment and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 24–28 Read article
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Inclusive Education: Policy Perspective
Abstract: Inclusive is receiving children with exceptionalities in the mainstream. There are a variety of aspects such as structural, historical, and religious factors, which shape the course of special education, inclusion, and the development of law and guiding principle in India. With the experience of a complicated history and social structure, the emergence efforts of India towards special education, particularly the inclusive policy are quite significant education programmes. Do not depend …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 3, Issue 2, 2020 · pp. 1–5 Read article
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Customer Attitude and Satisfaction Towards Investment in Select Life Insurance Corporation (with Special Reference to Coimbatore City in Tamil Nadu)
Abstract: Insurance is one of the significant segments of financial system. The insurance industry is unique because it is rewarded for handling the risk of third parties. LIC of India is the largest life insurance player in the Indian insurance industry, thanks to its strong brand, long experience, and well-established network. In India, the insurance sector not only plays a role in the financial system, but it also serves an important …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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Historical Research on Computer Education in Gashua, Yobe State, Nigeria
Abstract: This paper investigates and compares the implementation of computer education in Yobe state, Nigeria, as guided by the national computer policy of 1988. The study focuses on the educational practices within Gashua's educational zone, specifically examining six secondary schools, comprising four public schools and two private schools. Data were collected through the administration of questionnaires and interviews conducted with teachers and students. The collected data were subjected to simple statistical …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 8–17 Read article
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Study On Consumer Buying Behavior – Nagpur City
Abstract: The past decade is the witness of tremendous growth in the technology and online shopping has emerged as a latest trend in the field of e-commerce and it is further going to be expanded in recent future. In the today’s market, almost every company is selling or marketing their products/services online and even most of the companies have their own online portals for selling their products/services online. Now online shopping …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 10–12 Read article
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd Clothing
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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A Study on Consumer Insights into Music Listening Habits and Preferences: A Study of Emerging Trends
Abstract: The impact of music on youth has been at the heart of how young people develop their identity, express emotion, and interact socially, particularly within the diversity of cultural regions. This research investigates how the musical preferences, listening habits, and engagement behaviours of youth in regional communities are informed by cultural identity and social context. The rapid advancement of digitised music and access to streamed music from all around the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 23–41 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article