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1174 articles for “COVID-19, Agriculture practices in India, COVID-19 impact on agriculture”
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Understanding the Consumer Mindset: Key Behavioral Drivers of Patola Apparel Sales in Surendranagar
Abstract: Patola, a handwoven silk textile from Surendra Nagar, Gujarat, holds immense cultural and economic significance. This research paper examines the mindset and behavioral factors that impact the sales of patola apparel, specifically single ikat patola sarees, in the region of Surendra Nagar. By examining psychological, social, cultural, and economic factors, the study reveals the underlying motivations that drive consumer preferences. By utilizing a mixed-methods approach that includes surveys, in-depth interviews, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Key Strategies for Enhancing Afghanistan’s Gross Domestic Product Growth: Analysis of Internal and External Influential Factors
Abstract: This study aims to examine the internal and external factors affecting the growth of Afghanistan’s Gross Domestic Product (GDP). A mixed-method approach, combining quantitative and qualitative techniques, was employed. Data were collected through questionnaires distributed to 91 employees from the Ministry of Economy, the National Statistics and Information Authority, universities professors, and analyzed using SPSS software. The reliability coefficient of the questionnaire, measured by Cronbach’s alpha, was 0.816, indicating good …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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A Study on Social Media and Marketing Strategies of Fitspire Company
Abstract: The rapid expansion of digital technologies has transformed traditional marketing practices, compelling brands to adopt social media–driven strategies to remain competitive. This study examines the role of social media and marketing strategies adopted by Fitspire, an emerging Indian wellness and nutrition brand. The research is based on a qualitative descriptive approach supported by internship-based observations and secondary literature. The study analyzes how Fitspire leverages platforms such as Instagram, YouTube, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Empathy in Industry 5.0: Humanizing Business Through Customer-Centric Marketing and Branding
Abstract: Industry 5.0 represents a significant transition from automation-centered industrial models to human-centric, sustainable, and inclusive practices that emphasize collaboration between humans and advanced technologies such as artificial intelligence, robotics, and IoT. Unlike previous industrial paradigms focused primarily on efficiency and productivity, Industry 5.0 seeks to balance technological innovation with human values. A key dimension of this transformation is empathy, which enables organizations to humanize technology-driven processes and build meaningful relationships …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Yoga for Win–Win Leadership Through Spirituality‘Spirit + Ability = Win–Win Leadership or Karma Yogi’
Abstract: The word ‘Spirituality’ means understanding the science of spirit or psychic energy or self in the physical body of human beings and realizing the relationship among psychic or self, environment and society. This state of self-spirit realized life is called ‘spiritual life.’ The measure of spiritual ability in an individual is called Spiritual Quotient. Scholars and scientists have proclaimed that science without spirituality is blind, and spirituality without science is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 1–8 Read article
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An Empirical Study on Employee Retention in Manufacturing Industries
Abstract: Employee retention might be a consistent effort by the managers to outline and current labourers to get utilize of action and practices setup that tend to their different needs. A strong support system transforms into an awesome accomplishment instrument. Support of key delegate prosperity and accomplishment of any affiliation holding your best labourers ensures client satisfaction; extended thing bargains, happy accomplices, and incorporation agent’s intense movement considering andsignificantly embedded structure …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article
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Strategic Talent Management in The Age of Gig Economy
Abstract: This study looks at how the gig economy is changing the way that traditional talent management approaches are used. In addition to addressing the opportunities and challenges presented by gig work, the paper also discusses how to manage a workforce that is flexible and has a variety of employment relationships. Best practices in talent acquisition, onboarding, and ongoing engagement are identified in this research, which also delves into the implications …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 1, 2024 · pp. 19–22 Read article
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The Influence of Vedas on Contemporary Education: Bridging Ancient Wisdom with Modern Pedagogy
Abstract: The Vedas, ancient scriptures originating from the Indian subcontinent, are revered for their profound insights into philosophical, spiritual, and practical knowledge. Despite their antiquity, the teachings encapsulated within the Vedas remain remarkably relevant in today's educational landscape. This paper delves into the enduring influence of the Vedas on modern education and proposes strategies for integrating their timeless wisdom into pedagogical practices. Through interdisciplinary exploration spanning education, philosophy, and cultural studies, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 15–25 Read article
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Human Resource Management's Effect on Employee and Organizational Awareness and Capability
Abstract: This paper explores the vital role of Human Resource Management (HRM) practices in enhancing employee awareness and strengthening organizational capability. Effective HRM strategies are not only key to immediate organizational success but also essential for long-term growth and sustainability. The study examines how HRM improves communication, increases productivity, and cultivates a positive work culture, thereby contributing to both employee development and overall business performance. Using a mixed-method research approach, the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article
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Analysis of IPO in IT Sector Companies
Abstract: Any company participating in an IPO is making a significant move since it opens the door to massivecapital raising. As a result, the company's potential for expansion and growth is increased.Additionally, the enhanced openness and trustworthiness of the share listing may help it get betterterms when looking for borrowed money; whereas the IT sector is crucial to the 21st-centuryknowledge economy, which is technology-driven. India has even gained recognition as a …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article
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Evolving Paradigms of Research Data Management (RDM): A Conceptual Framework for University Libraries in Rajasthan
Abstract: The challenge of managing vast amounts of research data is relatively new to Indian universities and is often tied to the issues of open science and data-intensive scholarly research. The present study focuses on the shifts relating to the Research Data Management (RDM) process within the context of higher education systems of the university in the Indian state of Rajasthan. I propose the Integrated RDM Readiness and Stewardship Framework (IRRS-Framework) …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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A Comparative Study of Ai-Driven and Traditional Approaches to Financial Covenant and Compliance Monitoring at Mufin Green Finance
Abstract: This study looks at how AI-driven financial covenant and compliance monitoring stacks up against traditional methods used by Mufin Green Finance, a leading non-banking financial company in India’s green finance sector. Traditionally, covenant checks depend on manual reviews, periodic audits, and rule-based systems. These processes can be slow, require a lot of labor, and are often delayed by human error. With the rise of machine learning, natural language processing, and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 · pp. 8–16 Read article
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Strategies to deal with Organizational stress
Abstract: Today the MNC industry is one of the fastest growing sectors of India. Now-a-days Multinational companies are becoming profit and target oriented, so it increases the stress in the minds of employees. Stress management is an important activity of strategic human resource management. It has a significant impact on the performance of the employees and efficiency of the organization, so there is an immediate need to design an efficient way …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 39–41 Read article
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Predicting Individual Investors Intention to Invest and Individual Investor Behavior
Abstract: An investor is an individual that prop money into a structure such as a pursuit for a monetary return.The main goal of any investor is to keep down risk and boost return. It is in contrast with a gambler whois pile to invest in a risky asset with the hopes of getting a worthwhile. Understanding financial marketsand investors' behavior is one of the considerable objectives in pecuniary matters. However, most …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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Harnessing Emotional Intelligence for Modern Leadership and Team Management
Abstract: This study examines the influence of emotional intelligence (EI) on leadership efficacy and team administration. This study seeks to address gaps in the literature by analyzing how leaders with high emotional intelligence cultivate team cohesion, improve communication, and promote overall organizational performance. A mixed-method approach will be employed, integrating quantitative surveys and qualitative interviews to deliver a thorough understanding of emotional intelligence's influence on leadership and team dynamics. The findings …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 · pp. 32–40 Read article
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Organizational Culture and Employee Stress: Examining Their Interconnection with Environmental Sustainability in the Workplace
Abstract: Employee stress, work satisfaction, and general well-being are all strongly impacted by organizational culture. Using a mixed-method approach, this study investigates the effects of leadership style, communication, work environment, and support systems on stress levels in a variety of industries. Positive cultures with open communication, encouraging leadership, and work-life balance have been shown to lower stress and increase productivity. On the other hand, exorbitant workloads, toxic cultures, and subpar leadership …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 Read article
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Purpose-Driven Startups: A Holistic Leadership Framework for Building Resilient and Scalable Ventures
Abstract: Leadership in the twenty-first century is increasingly challenged by rapid technological disruption, systemic uncertainty, and expanding stakeholder expectations, making traditional hierarchical approaches less effective. The NAVIGATOR™ Model for Leadership & Strategy offers a comprehensive, future-ready framework designed to address these complexities by redefining leadership as a continuous journey of purpose, adaptation, ethical judgment, and value creation. Rooted in systems thinking and a purpose-driven philosophy, the model emphasizes the integration of …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Analyzing the Efficacy of Transformational and Transactional Leadership Styles on Employee Performance (with Special Reference of Small and Medium Enterprise of Jaipur City)
Abstract: Purpose: This empirical study was conducted to analyze the employee’s performance of small and Medium Enterprises in relation to Transformational and Transactional leadership styles. Moreover it had map up the leadership styles of SME’s top managers via evaluating the opinion of subordinates regarding their manager’s style of leadership prevailing in the enterprise. Design: This study is explorative in nature and used a convenient sampling technique. The primary data was collected …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 12–22 Read article