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276 articles for “Indian”
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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Evaluating the Effect of CSR on Financial Performance: An Analysis of the Indian Banking Industry
Abstract: The purpose of this study is to ascertain how corporate social responsibility (CSR) affects the financial performance of Indian banks. As CSR increasingly becomes a vital component of corporate strategy, the research focuses on understanding how CSR activities influence key financial metrics such as return on assets (ROA), return on equity (ROE), and net profit margin. Using a mixed-methods approach, the study combines thematic content analysis and qualitative insights from …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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Intraday Trading in the Indian Capital Market: A Statistical Analysis of Trends, Strategies, and Dynamics
Abstract: Buying and selling assets during the same trading day in order to profit from market swings is known as intraday trading, or day trading. Technical analysis, good execution, indicator utilization, and risk management are all necessary for a successful intraday strategy. When trading intraday, you should utilize stop-loss limits to protect your risk and prevent losing money. You need to find a trading style that suits your personality and needs. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 19–27 Read article
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The Role of Digital Transformation in Economics Growth: An Indian Perspective
Abstract: India's economy has benefited greatly from digital transformation, which has transformed important industries like entrepreneurship, banking, governance, and education. The rapid adoption of digital technologies, fuelled by initiatives like Digital India, Aadhaar, the Unified Payments Interface (UPI), and Bharat Net, have enhanced financial inclusion, improved public service delivery, and generated new employment opportunities. Government-led efforts in e-governance and fintech have facilitated economic participation, minimized leakages in welfare schemes, and promoted …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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An Analysis of Indian Multinational Corporations Shows How Training and Development Affect Employee Innovation in the IT Sector
Abstract: Training and development have become increasingly important in an era where innovation is the foundation of competitive advantage, particularly in India's rapidly evolving IT landscape. The impact of T&D operations on the creative work practices of workers at some of the leading MNCs, including Infosys, TCS, Wipro, and Accenture, was investigated in this study. This study examines the efficacy of technical, behavioral, and leadership-focused training programs using a descriptive and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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An Empirical Study of Job Satisfaction and Work-Life Balance Among Indian Higher Education Faculty
Abstract: Faculty members in Indian higher education institutions today face increasing challenges in balancing their professional and personal lives. The growing demands of teaching, research, administrative responsibilities, and student engagement combined with institutional pressures have intensified work-related stress and impacted job satisfaction. This research paper explores the relationship between work-life balance (WLB) and job satisfaction among faculty in India, using insights from existing literature and review-based observations. The study highlights how …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 8–13 Read article
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A Study on Financial Analysis of Profitability and Liquidity Position of Software Companies in India
Abstract: ABSTRACT Indian economy stands today as one of the influential and attractive economies. The liberalization moved by the Indian Government in 1990s has given a boost to the Indian economy and put her into a fast track economic growth route. IT industry is one of the successful industries in India. Its rapid growth and development has caught the attention of the world, so that India is now being identified as …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 4–11 Read article
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Measuring financial performance using camel’s model: A comparative analysis of Indian public and private sector banks
Abstract: Performance evaluation of the banking sector is an effective measure and indicator to check the soundness of economic activities of an economy. In the present study an attempt has been made to evaluate the performance & financial soundness of selected Public and Private Sector Banks in India for the period 2016/17 and to suggest necessary measures to improve weaknesses of a bank. CAMEL approach has been used to examine the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 34–51 Read article
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A Study on the Collision of Education Development in the Growth of the Indian Economy and Population
Abstract: Education helps create core values for each nation. Education plays a stellar role in the development of the economy. Education not only provides solutions to economic problems like poverty, unemployment, and economic growth, but it also gives the solution to different social issues like crime rate, population growth etc. In building a nation, the contribution of education is as vital as the economy's growth for a nation's development. Hence this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 33–37 Read article
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Performance Analysis of Selected Private and Public Indian Banks by Using the Camel Model
Abstract: A performance review of the banking industry is a trustworthy indication and metric that can be used by any nation to assess the soundness of its economic activities. The banking industry in India has been expanding at the same rate as the global banking industry. In addition to facilitating monetary policy, the banking industry supports capital formation, innovation, and monetization. The current study explains how to use the CAMEL APPROACH …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 10–21 Read article
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Impact of FDI: Competition in Indian Defense Sector (1997-2016)
Abstract: Although Foreign Direct Investment (FDI) is believed to be an important determinant of economic growth in developing countries, its impact in the defense sector is very debatable. The present study tries to understand the impact of FDI in the defense sector from 1997 to 2016. Also, it focuses on the effect of market competition in Indian defense industry in the presence of private companies.
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Impact of Coronavirus on Indian Economy
Abstract: IMF Managing Director Kristalina Georgieva said, “The year 2020 could see the worst globaleconomic fallout since the Great Depression in the 1930s with over 170 countries likely to experiencenegative per capita income growth due to the raging coronavirus pandemic”. The COVID-19pandemic has impacted economies around the world like no other event that experts can recollectsince the Great Depression. There are many employees who have lost their jobs. This has beenhappened …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Making an Engaged Team: Deconstructing a Case Study of a Practicing Indian Organization
Abstract: Demystifying the Force of Empowerment—A Case of a Well-Designed Organization. While the 21stcentury unfolds, executives will become increasingly tuned into the overall strategy of the company.The core of the need to manage the organization is scientific, growth, not just engineering, or justmarketing, or maybe product, or maybe even leadership. Firms that succeed in fast-changingenvironments have created organizational cultures and practises that enable them to quickly andrespond. It is as important …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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Changing Waves of Indian Retail Industry
Abstract: Abstract This paper provides information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people and focus on growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India and recent trends. Growth of Retail Companies in India exhibits the boom in the retail industry in India over the years. The increases in the purchasing power …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 25–29 Read article
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The Adoption of Electronic Payment Systems in Selected Indian Rural Region: An Overview of West Godavari District, Andhra Pradesh
Abstract: Rural economy plays a crucial role in the Indian financial sector, as it constitutes 70% of the work force with 46% of national income. The economic progress of the Andhra Pradesh state has major contribution from rural regions, which constitutes 66.64% population. Current work focuses on the West Godavari which has 95% rural population, a district of Andhra Pradesh. This work studies the adoption level of electronic payments in this …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 7–12 Read article
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The Indian Airline Industry: Finance Trends and Strategies
Abstract: The airline Industry in India is divided into civil airline industry and Military aviation industry. The governance if the civil aviation is done by Ministry of civil aviation and governance of Military aviation is done by Ministry of Defence. According to IATA international Air transport Association Indian aviation sector has a huge growth in manufacturing, tourism, airline travellers including domestic and international, shipping and other incomes. Thus civil aviation sector …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 25–29 Read article
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The Roads to Revival of Indian Economy: Policies and Options
Abstract: This is a conceptual paper on economic conditions in India and options before the government. In India, the COVID-19 pandemic has primarily had a disruptive effect on the economy. According to the Ministry of Statistics, India’s growth decreased to 3.1% during the final quarter of the fiscal year 2020. According to the Chief Economic Advisor to the Government of India, the impact of the coronavirus epidemic on the Indian economy …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 16–20 Read article
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Problems faced by Indian drivers.
Abstract: Making a living as a driver is not easy. Like any other profession, truck driving has its own challenges. Although some problems cannot be controlled, drivers need to be careful while operating, be aware of the dangers, and learn how to deal with them. This study investigates two important aspects of drivers' lives: their work, their health and financial situation, and corruption in the transport sector. Save LIFE Foundation (SLF) …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 2, 2023 · pp. 34–38 Read article
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Success and Setback Profile of You tube as Advertisement Platform in Indian Market
Abstract: Advertisement plays a major role in familiarising the product or service of a firm to the public. Success of an advertisement depends on choosing the right platform and targeting potential customers and eventually creating value to the firm. People who watch videos in You Tube has tremendously increased and business firms started to explore You Tube platform in advertising their products. Success potential of an advertisement would be high if …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 8–12 Read article
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Indian Fruits & Vegetables Supply Chain Management
Abstract: Purpose: In recent years various issues and challenges are faced by Indian Fruits and Vegetablessector particularly regarding the chain of supply system. To study the supply chain of Fruits andVegetables sector in our country a list of likely challenges and ways are suggested in this paper. Themain aim of this paper is to explain and discuss the issues which are affecting the supply chain offruits and vegetables sector. This paper …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 1, 2021 Read article