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77 articles for “Informal sector”
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Artificial Intelligence Adoption and Performanceefficiency in Accounting Systems of Emergingeconomies: an Analytics Maturity Perspective
Abstract: This study examines the association between Artificial Intelligence (AI) adoption and performance efficiency in accounting systems of emerging economies, with analytics maturity as a mediating variable. The study uses the Technology Acceptance Model (TAM) and Resource-Based View (RBV) as supporting lenses. Analytics maturity is operationalized using a composite measurement index (Data Analytics Maturity Indicators – DAMI). A cross-sectional descriptive and explanatory survey design was adopted. Primary data were collected from …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 6–12 Read article
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Logistics Industry 2024
Abstract: In an ever-evolving environment, the logistics industry is riding the wave of technological advancement, process automation and environmental protection. To be successful in this age of intense competition, logistics companies need to quickly adapt to new technologies, pioneering processes and strategic ideas. As logistics technology advances to new heights, agility and reliability will define the future of business. The logistics industry is a complex network of businesses, organizations, and activities …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 14–20 Read article
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Navigating Leadership Horizons: Strategies for 21st Century Organizations
Abstract: The study explores the evolving landscape of leadership in contemporary organizations. Conducted exclusively through the analysis of secondary data, the research synthesizes existing insights on leadership strategies and their relevance in the dynamic context of the 21st century. The study examines into diverse sources, ranging from academic journals to industry reports, an extensive review of scholarly articles, industry publications, and case studies, the research synthesizes a wealth of information to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 2, 2023 · pp. 15–20 Read article
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd Clothing
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Carbon Footprint Management for Sustainable Supply Chains
Abstract: The issue of carbon emissions from industries has emerged as a critical driver of the global climate change crisis, necessitating urgent action. In response, the United Nations' signing of the Paris Agreement in 2016 has galvanized nations worldwide to address this issue and strive towards a sustainable, low-carbon future. However, it is not solely the responsibility of individual companies to adopt environmentally friendly practices within their own operations. Given the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 1, 2023 · pp. 1–4 Read article
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Key Strategies for Enhancing Afghanistan’s Gross Domestic Product Growth: Analysis of Internal and External Influential Factors
Abstract: This study aims to examine the internal and external factors affecting the growth of Afghanistan’s Gross Domestic Product (GDP). A mixed-method approach, combining quantitative and qualitative techniques, was employed. Data were collected through questionnaires distributed to 91 employees from the Ministry of Economy, the National Statistics and Information Authority, universities professors, and analyzed using SPSS software. The reliability coefficient of the questionnaire, measured by Cronbach’s alpha, was 0.816, indicating good …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism Sector
Abstract: Pricing in the hospitality industry is a critical factor in the determination of reservations by customers in the hospitality industry, which is very competitive. Nevertheless, even though the dynamic and promotional pricing models were widely used, there is not much empirical evidence on what dimension of pricing would have the strongest influence on accommodation booking behavior. The main issue is how various pricing perceptions e.g. fairness, corporate pricing, seasonal adjustments, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 9–17 Read article
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Financial Performance Analysis of HCL and Wipro
Abstract: Ratio analysis is a very quick and popular method of doing financial analysis since a long time. In order to properly utilize funds and analyze the company’s financial condition, liquidity, profitability, risk, solvency, efficiency, and operational effectiveness, this analysis is crucial. For shareholders of the company making investment decisions, it also displays a trend or comparison of financial results. In this project, we have chosen two IT sector companies and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 27–35 Read article
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ESG Performance as a Non-Financial Determinant of Corporate Borrowing Cost: Evidence from Indian Listed Companies (2020–2025)
Abstract: This study examines the influence of Environmental, Social, and Governance (ESG) performance on corporate borrowing costs among Indian listed companies during the period 2020–2025. Using a balanced panel dataset of 50 firms across multiple sectors, the research investigates whether stronger ESG practices contribute to lower debt financing costs in an emerging market setting. The study employs advanced econometric techniques, including fixed- effects regression, instrumental variable estimation, and difference-in-differences analysis centered …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Ethical and Policy Gaps for Responsible AI in Indian Healthcare: Review Toward Viksit Bharat
Abstract: The accelerated adoption of Artificial Intelligence (AI) within the Indian healthcare sector – particularly in medical imaging, clinical decision support, and predictive diagnostics – has emerged as a critical enabler of the national vision of Viksit Bharat (Developed India). AI-driven technologies offer substantial potential to improve diagnostic accuracy, optimize healthcare delivery, and address systemic challenges such as workforce shortages and regional disparities. This review critically examines existing academic literature, government …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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The Role of Digital Literacy in Enhancing Job Performance, Workplace Adaptability, and Career Advancement Among Employees in Higher Education Institutions
Abstract: This study examines the critical role of digital literacy in enhancing job performance, workplace adaptability, and career advancement among employees working in higher education institutions (HEIs). In an era where digital technologies increasingly shape teaching, research, administration, and institutional communication, the ability of employees to effectively use and integrate digital tools has become essential for organizational effectiveness and competitiveness. Digital literacy extends beyond basic technical proficiency; it includes information management, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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An Empirical Assessment of Integrated Fraud Detection Mechanisms:Evidence from Finance and Audit Professionals
Abstract: This study examines the effectiveness of an integrated fraud detection framework combining data‑driven forensic analytics, internal control systems, and continuous auditing mechanisms. While prior research often examines these components in isolation, this study adopts a unified empirical approach to assess their joint contribution to perceived fraud detection effectiveness. Design/methodology/approach: A quantitative cross‑sectional design is employed using primary survey data collected from 120 finance, audit, and risk professionals across banking, manufacturing, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Enhancing Fairness and Transparency in Deep Learning- Based Stock Market Forecasting
Abstract: Over the past few years, Deep Learning Models have gained prominence as a very effective means of predicting future financial markets because these types of models are capable of identifying and modelling complex non-linear data relationships that may otherwise be missed by human analysts. By analyzing huge amounts (millions of observations) of historic data about the market, the technical indicators and sentiment derived from news articles, social media or analyst …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Optimizing Medical Store Procurement Through GeM: Current Practices and Strategic Recommendations
Abstract: The Government e-Marketplace (GeM) was established on August 9, 2016, to serve as a streamlined, transparent, and cos t-effective online platform for public procurement in India. For the healthcare sector, particularly government medical stores, GeM represents a vital tool for ensuring the timely and efficient acquisition of pharmaceuticals and related supplies. By minimizing the human transactional interface, the platform serves as a critical effort to curb corruption. An effort to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 1–7 Read article
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Factors Impacting the Uptake of Technology-Driven Solutions to Enhancing the Performance and Financial Management of Construction Projects
Abstract: The performance and financial management of construction works, which is the primary requirement for successful project execution, has been significantly impacted by the information technology revolution, being increasingly intertwined with software solutions and technological advancements. Particularly, the financial management of construction works has undergone significant digitalization with specialized software packages for performing tasks like measurement and data management available. This study investigates the factors impacting the level of usage of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 11–20 Read article
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Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest
Abstract: The swift digital evolution within the education sector has profoundly altered the methods by which learners identify, assess, and choose online learning options. Among the multitude of digital platforms, YouTube has surfaced as a formidable channel for educational marketing driven by influencers, providing captivating, visual, and interactive content. This research investigates the efficacy of influencer marketing strategies on YouTube in boosting learners’ enthusiasm for enrolling in online courses, particularly concentrating …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article