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300 articles for “Promotion”
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Fostering Ethical Leadership through the Practice of Yoga and Meditation: A Character-Building Perspective
Abstract: Ethical leadership is a critical component for fostering trust, integrity, and positive impact within organizations. Its foundation lies not only in intellectual acumen but also in robust emotional and mental resilience. This abstract examines the integral role of physical and mental health practices, particularly yoga and meditation, in promoting the personal growth necessary for principled leadership. It posits that these disciplines enhance ethical decision-making, emotional regulation, and key leadership attributes …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Study on Exploring the User Satisfaction on Electric Vehicles with Special Reference to Youngsters in Sulthan Bathery
Abstract: Electric vehicles offer numerous advantages, including minimal operating expenses due to their fewer moving parts, and their eco-friendliness by reducing or eliminating the need for fossil fuels like petrol or diesel. These vehicles have the potential to replace conventional automobiles and address pressing concerns such as pollution, global warming, and natural resource depletion. By studying people's attitudes towards electric automobiles, this research aims to promote the transition to electric vehicles …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 1–11 Read article
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Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
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Challenges In Soft Skills Learning and Development in Undergraduate Colleges in Odisha
Abstract: This document discusses the critical role of soft skills in employability and the challenges hindering effective learning and development in this area. It points out the lack of creative teaching methodologies, overemphasis on communication skills at the expense of other essential skills, and significant language barriers as primary obstacles. The study focuses on Odisha, a region where students from diverse socio-economic backgrounds encounter these issues, particularly the struggle with transitioning …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 17–26 Read article
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The Marketing Mix's Nine Points
Abstract: The goal of marketing is to place the appropriate good or service in front of the appropriate audience at the appropriate moment. It includes all aspects of the business cycle, including production, distribution and sales. It also entails figuring out how to express the demands of the consumer and comprehending their wants. 9Ps of marketing can be applied to many types of businesses. With the world becoming more and more …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 13–16 Read article
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Developing the Future of Management: Strategic Innovation Using Design Thinking and Business Analytics
Abstract: Design thinking is a new, human-cantered approach that promotes creative problem-solving by combining empathy, ideation, and iterative procedures. By combining many viewpoints and cooperative ideas, it goes beyond conventional approaches and is defined as the application of collective wisdom to complicated problems. In management, design thinking enables companies to promote innovation, connect strategies with user-centric solutions, and overcome uncertainty. When paired with business analytics, design thinking gains a powerful edge, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 19–26 Read article
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A Study on Student Borrowing Behaviour Through Credit Apps in Chennai
Abstract: This research aims at studying the borrowing proportion of students through credit apps in Chennai with a focus on Slice and mPokket. While these apps do provide rapid financial support, doubts are raised regarding their implications towards an individual's financial stability and mental well-being. Factors influencing the dependency of the student have been highlighted in this research while the effect of borrowing on stress, anxiety, and decision-making about finances has …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Patent Rights: An Analysis of Legal and Economic Perspectives
Abstract: Patent rights play a crucial role in the fields of innovation, technology, and commerce, providing legal protection for inventors and encouraging progress and economic growth. This paper presents an analysis of patent rights from both legal and economic perspectives, highlighting their significance and impact on various stakeholders. From a legal standpoint, the paper examines the fundamental principles underlying patent rights, including the requirements for patentability, the scope of protection, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 46–57 Read article
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Empowering Growth: Unleashing the Potential of MSMEs in India
Abstract: Micro, Small, and Medium Enterprises (MSMEs) form the backbone of the Indian economy, contributing significantly to employment generation, innovation, and economic growth. MSMEs are characterized by their relatively small scale of operations and play a crucial role in fostering entrepreneurship, promoting inclusive development, and reducing regional disparities. In India, MSMEs account for a significant share of industrial output, exports, and employment opportunities, making them vital contributors to the country's economic …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 18–26 Read article
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Fostering Student’s Mindset for Innovation in India
Abstract: India, currently the fastest growing economy globally and ranked as the 6th most powerful nation, boasts a population of 1.4 billion, predominantly youthful with an average age of 28 years. Leveraging this demographic dividend demands harnessing the power of innovation and technology among its youth to propel entrepreneurship and elevate the nation's global standing. With ambitious targets such as achieving a USD 5 trillion economy by (2030), India's focus lies …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 25–29 Read article
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Empowering Economics: The role of women entrepreneurship in driving Economic Development
Abstract: Any economy depends heavily on its entrepreneurs. These are the people with the abilities and initiative required to promote solid new ideas and take the appropriate actions to ensure their profitability. The potential financial gains the entrepreneur could make are the payoff for the risks taken. A "women entrepreneur" is technically any woman who plans and runs any business, typically with a lot of initiative and risk. However, the term …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 43–53 Read article
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Determining Influential Factors on Attitudes and Revisit Intentions at Fast Food Outlets
Abstract: This research explores consumer behavior within the fast-food industry, focusing on university scholars in Delhi, a pivotal demographic for fast food outlets. The study identifies several key factors shaping consumer attitudes and revisit intentions. Food quality emerges as a critical determinant, with scholars prioritizing taste, freshness, and overall quality when choosing fast food outlets. This underscores the need for outlets to maintain high food standards and innovate their menu to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 89–96 Read article
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Understanding the Role of Environmental Awareness in Consumer Behaviour Towards Electric Two-Wheelers in India
Abstract: With an emphasis on how eco-consciousness affects adoption patterns and purchase intents, this study investigates how customer behaviour towards electric two-wheelers (ETWs) in India is influenced by environmental awareness. Electric two-wheelers present a sustainable alternative to traditional vehicles in light of the pressing environmental issues caused by emissions from fossil fuels and urban air pollution, although adoption rates vary throughout consumer segments. This study uses a mixed-methods approach that includes …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 74–78 Read article
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Inclusive Workplaces: Building Diversity and Equity in a Fast-Changing World
Abstract: Building inclusive workplaces promotes innovation, creativity, and organizational success in today's fast-changing global market. Diversity, equity, and inclusion (DEI) in organizations requires certain ideas and practices, which this article discusses. Businesses' challenges and potential in fostering diverse settings are examined. Companies can empower every individual to reach their full potential by addressing unconscious prejudices, establishing equitable policies, and fostering an inclusive culture. The study also discusses DEI trends, leadership's role …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 152–156 Read article
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India's Shift to Quality Education: The Role of Digital Tools in Advancing Higher Education in Alignment with SDG 4
Abstract: The rapid advancement of digital technologies has significantly transformed higher education, presenting new opportunities to enhance learning outcomes and foster inclusivity. SDG 4—"ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all"—is in line with digital tools, which have become effective means of tackling the world's educational problems. This study explores the role of digital resources, including virtual classrooms, online materials, e-learning platforms, and AI-driven educational technologies, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Assessing the Role of Microfinance in Enhancing Economic Empowerment and Business Development for Rural Women in India
Abstract: This study explores the role of micro-finance in strengthening economic empowerment and supporting business development among women in rural regions of India. Despite their active participation in household and agricultural activities, rural women often face limited access to formal financial systems, restricting their ability to engage in entrepreneurial ventures. Drawing on case studies and quantitative evidence collected from various micro-finance initiatives, the research examines how small-scale credit, savings facilities, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 61–65 Read article
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Role of Government Welfare Schemes: Assessing Their Financial Impact on Rural Entrepreneurial Growth
Abstract: Government welfare schemes have important part in promoting rural entrepreneurship by giving financial assistance, subsidies, skill improvement, & employment opportunities. This study examines the financial impact of government welfare schemes on rural entrepreneurial growth in India, with a focus on income generation, employment creation, business expansion, access to finance, and skill development. Study adopted a descriptive and analytical research design, primary data were collected from 81 rural entrepreneurs through questionnaire …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 34–42 Read article
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Economic Liberalization and Growth in Nigeria: An Empirical Analysis
Abstract: This study analyzed the influence of liberalization on growth in the Nigerian economy. Employing time series analysis, data from the Central Bank of Nigeria and other relevant sources were empirically examined. The study is guided by the hypothesis on the effect of interest rate, foreign direct investment (FDI), the balance of payment, and exchange rate on real gross domestic product. Data were analyzed with some statistical tools: descriptive statistics, trend …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 26–37 Read article
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Evaluation and Significance of Green Finance
Abstract: The field of green finance is expanding quickly and has major implications for both environmental sustainability and economic development. It includes a wide variety of financial tools and services designed to facilitate the shift towards a low-carbon, resilient, and inclusive economy. This study investigates the diverse aspects of green finance, examining its main features, goals, and obstacles. As environmental worries continue to grow and the pressing necessity to tackle climate …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 34–47 Read article
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Role of Artificial Intelligence in Micro-Financing
Abstract: Artificial Intelligence is the development of human intellect by machines. This is changing quickly and has established itself as one of the technical pillars of the contemporary financial industry. It has been employed more and more in the financial industry over the years since it makes problem-solving easier in all businesses, allows us to save time, and safeguards our savings. It is an essential part of banks and microfinance that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 34–42 Read article