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132 articles for “t-test”
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Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
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Determinants of Employee Motivation and Satisfaction in Indian Postal Services
Abstract: Employee motivation and job satisfaction play a crucial role in the effectiveness of public service organisations, particularly in labour-intensive sectors such as the Indian postal services. In an environment marked by rising service expectations, technological change, and operational pressures, understanding the factors that influence employees’ motivation and satisfaction is essential to sustaining service quality and organisational performance. The present study examines the key determinants of employee motivation and job satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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A Case Study on Failure of HP Touchpad
Abstract: This is the case of HP Touchpad, a multi-touch capacitive touchscreen tablet. It launched in July2011. It was one of the most closely watched new gadgets of 2011and turned out to be the year’s biggest flop. The Touchpad, which was supposed to be a rival to Apple’s iPad, lasted just 7 weeks in the market before H.P. killed it, citing weak sales. Industry is visualizing ups and downs every day …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 1–4 Read article
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A Major Affective Disorders in Building Construction industries: A Case study of Mysuru City
Abstract: The building construction workers unprotected to multiple physical, chemical and biological agents, who make them assailable to various health issues. Objectives of the study: to know the occupational diseases experienced by the building construction workers. Method: 360 building construction workers have been selected by using stratified sampling techniques.Interview scheduled was prepared, tested and validated. Factor analysis was used to know the effective use of the Personal protective equipment (PPE) among …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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Profitability of Indigenous and Hybrid Poultry Birds Enterprises in Imo State, Nigeria
Abstract: Mixture poultry endeavors are turning out to be more liked to native poultry ventures in Imo StateNigeria. This study in a bid to establish a reason for this development, investigated the profitability ofthe two enterprises and the factors that influence their profitability. Essential information weregathered utilizing a bunch of organized poll from 96 respondents drawn from 48 native grill ranchersand 48 half breed oven ranchers who were chosen through multistage, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Evaluating the impact of macroeconomic variables on the volume of money in SAARC member countries 2002-2022
Abstract: While the impact of money supply growth on economic activity has been widely discussed in macroeconomic literature, this research takes a different approach. It examines how macroeconomic factors influence the money supply in SAARC member nations from 2002 to 2022. The data for this study, including interest rates, exchange rates, inflation, economic growth, and money supply, was sourced from the World Bank. The research employed the random effects model technique …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 9–20 Read article
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Difficulties in Financial Risk Management: A Review of AI Applications
Abstract: This paper analyses several uses of artificial intelligence (AI) techniques in financial risk management. Financial technology has significantly transformed company operations, requiring an adaptation within the financial industry. Financial risk management need reorganization owing to the reduced effectiveness of previously used solutions. The artificial intelligence methodologies shown their effectiveness and enabled swift, economical, and improved financial risk management in financial institutions and enterprises. This research seeks to clarify the use …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Savings to Investments: A Study of Financial Behaviour among Salaried Individuals
Abstract: The transition from saving to systematic investment has become increasingly significant in emerging economies, particularly among salaried individuals who rely on fixed monthly incomes. This study examines the financial behaviour, investment preferences, and risk orientation of salaried individuals through an empirical investigation. Primary data were collected from 150 respondents using a structured questionnaire, and statistical tools including descriptive analysis, Chi-square tests, Spearman’s correlation, and One-Way ANOVA were applied to examine …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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A Comparative Study of the Impact of Behavioural Finance on Equity Investment Decisions: Evidence from Investors in Junagadh and Rajkot
Abstract: This study examines the influence of behavioural finance on equity investment decisions among individual investors in Junagadh and Rajkot. The research is based on primary data collected through structured questionnaires administered to 200 respondents, with an equal representation of 100 investors from each city. The study specifically focuses on key behavioural biases, including overconfidence, familiarity bias, regret aversion, and narrow framing, and further evaluates the impact of demographic factors such …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article
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Predictive Fraud Detection Architecture: A Multi-Method Empirical Evaluation of Data-Driven Forensic Analytics, Internal Control Systems, and Continuous Auditing Using Primary Organizational Data
Abstract: The growing complexity of financial systems and the increasing sophistication of fraudulent activities have intensified the need for predictive and data-driven fraud detection architectures. Traditional audit approaches, characterized by periodic reviews and retrospective analysis, are no longer sufficient to address real-time financial risks. This study develops and empirically evaluates a predictive fraud detection architecture that integrates data-driven forensic analytics, internal control systems, and continuous auditing mechanisms using primary organizational data. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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Impact of Demonetization
Abstract: The French coined the term Demonetize in 1850 -1855, and many countries have used the demonetization policy with restriction and discomfort as it disrupts both the economy and population Present study is an event study. Demonetization in India was an historical decision and present paper is analysis of immediate change in important macro variables due to demonetization. Paper calls for further study on effect of demonetization too which will be …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 2, 2018 · pp. 7–13 Read article
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Entrepreneurial Training and Startup Initiative among students : The case of Suresh Gyan Vihar University Jaipur
Abstract: This is an introductory study on relation between entrepreneurial training and startup initiative on the part the students. This study is based on experimental researches conducted at Suresh Gyan Vihar University Jaipur. The primary purpose of this study is to present propositions with regard to entrepreneurship training and to find means to foster startups. The researcher has used both quantitative and qualitative researches here. The researcher has tested and found …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 1, 2019 · pp. 9–18 Read article
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Role of Non-cognitive Skills as Predictors of Entrepreneurship
Abstract: Each of us is endowed with a unique set of skills that we use in all aspects of oureveryday life. Non-cognitive skills are the skills which fall outside of the traditional definitions of intelligence and are not measured on standardized tests. They are not specifically analytical in nature, but they include range of personality and motivational habits and attitudes like growth mindset, self-motivation, optimism, resiliency, adaptability, conscientiousness, self-efficacy, hope, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 1, 2020 · pp. 27–35 Read article
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Study on protection of Intellectual Property Rights, with Special Reference to Protection of Biodiversity, Traditional Knowledge of Indigenous People in India and Sustainable Development
Abstract: The world can be divided into two parts based on the availability of rich biodiversity and the lesseravailability of such biodiversity. Biodiversity consists of flora, fauna, animals, insect species, etc.from small bacteria to huge animal, it includes everything. Human conduct is causing threat tobiodiversity. It is resulting into extinction of certain species of plants and animals. India is rich inbiodiversity having the culture of protecting environment. Extinction of certain species …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 1, 2022 Read article
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A Study on Role of Commercial Banks in Promoting Entrepreneurship
Abstract: Indian economy is favourable towards the development of entrepreneurship as both central and state governments have initiated a series of entrepreneurial development programs with an aim to generate employment and economic development. The policies such as make in India, made in India, startup India, standup India etc are aiming to help the entrepreneurs in promoting their business. The current study aimed to measure the entrepreneurs’ perception towards the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 138–146 Read article
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Prioritizing Mental Health or Market Success: A Contemporary Analysis of Challenges Faced by Depressed Entrepreneurs
Abstract: Since innovation is at the centre of economic development, innovation drives stress, anxiety, and burnout that have antecedents in negative consequences for the welfare of the innovating entrepreneur and the survival and sustainability of the business. This research provides an understanding of the correlations between mental health and entrepreneurship with a demonstration on need to treat mental health disorders in entrepreneurship. The structured questionnaires and open-ended questions mixed with a …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 97–105 Read article
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Designing a Mobile Application to Empower Aspiring Entrepreneurs: A Practical Approach to Business Onboarding
Abstract: The growth of the digital economy has made the use of mobile technology a significant factor in the success of the business. This paper explains the process of creating a mobile application that would enable potential entrepreneurs to join our platform and create their business in an easy and efficient manner. The application provides easy-to-use resources and a checklist that guides the user through turning business plans into business ventures. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 20–33 Read article
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Measuring financial performance using camel’s model: A comparative analysis of Indian public and private sector banks
Abstract: Performance evaluation of the banking sector is an effective measure and indicator to check the soundness of economic activities of an economy. In the present study an attempt has been made to evaluate the performance & financial soundness of selected Public and Private Sector Banks in India for the period 2016/17 and to suggest necessary measures to improve weaknesses of a bank. CAMEL approach has been used to examine the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 34–51 Read article
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A Study on Multi-Variate Financial Statement Analysis of Amazon and eBay
Abstract: There are mainly three financial statements for any companies which are compulsory for every company to prepare and maintain globally including Balance sheet, Income statement and Cash flow statement. To make the information useful to all stakeholders, one needs to analyze them by using financial analysis tools. In this study tools like Ratio analysis, Common Size statement analysis, Trend analysis and Du-pont analysis have been used to find out financial …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 1, 2019 · pp. 11–24 Read article
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The Role of the Saudi Banking Sector in Economic Development Under Vision 2030
Abstract: This study aims to determine the role of Saudi banking sector in economic development under Vision 2030. The population targeted for the study encompasses the real Kingdom of Saudi Arabia gross domestic product (GDP) from 2009 to 2018, and data entry point on all banking institution assets, liquid liabilities, and deposits. The number of commercial banks operating in Saudi Arabia stood at 26 (25 operating and 1 licensed) in 2017. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 37–43 Read article