Search
144 articles for “Perception”
-
An Empirical Investigation Into The Effects of CSR on Employee Loyalty
Abstract: This empirical study examines how employee loyalty is affected by Corporate Social Responsibility (CSR) initiatives, providing insight into how moral business practices affect employees' dedication and retention. CSR efforts, which include projects like community involvement, environmental sustainability, and moral labour practices, are becoming more widely acknowledged as both a moral requirement and a tactical instrument for boosting employee loyalty. Using quantitative data gathered from various industries and geographical areas, this …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 6–10 Read article
-
Adapting to Consumer Trends in E-Commerce: A Case Study of the Amazon Shopping App
Abstract: The purchasing and selling of goods and services through internet services is referred to as e-commerce, or electronic commerce. E-commerce helps consumers to exchange value online and make available the facilities at their desk. E-commerce is gaining importance throughout the globe. The development of e-commerce has helped get massive marketplaces to small, single-product shops to large businesses. This increase in e-commerce has also led to the significant shift in consumer …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–13 Read article
-
Impact of Whistleblowing and Ethical Governance in Indian Corporations: A case study on Vyapam Scam
Abstract: This study looks at how ethical governance in Indian firms can be promoted through whistleblowing. It investigates how well-suited business policies and current legislative frameworks like the Whistle Blowers Protection Act are to protecting them and promoting openness. The study illustrates the difficulties faced by Indian whistleblowers, such as fear of reprisals and societal perceptions of corporate wrongdoing, by examining important case studies. In order to maintain the integrity and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
-
Evaluating CSR’s Contribution to Enhancing Customer Trust and Loyalty in Mumbai’s Private Banking Domain.
Abstract: Corporate Social Responsibility emphasizesgiving back to the society. In a competitive banking market, CSR can be a key differentiator. This study explores the connection between Corporate Social Responsibility (CSR) initiatives and the development of customer trust and loyalty within the private banking sector in Mumbai. How the CSR initiatives focus on the areas of environmental sustainability, community development, employee engagement, and transparency, and how all these affect customers' perceptions of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
-
Individual investment behaviour of young investors in stock market
Abstract: This study is conducted on “Individual investment behavior of young investors in stock market”. This research is conducted in and around Dakshina Kannada and Udupi District. This research is all about the individual investors who lie between the age group of 20 to 35 years, and how they are investing in the stock market and analyze the young investor attitude towards investment. And also they are really aware of investment …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
-
Review on Logistics and Customer Service in Consumer Durable Goods in India
Abstract: The study is conducted to identify the consumer’s expectation on logistics and customer services while purchasing consumer durable goods. Essentially, the study progresses by adopting a model that addresses the consumer value recognition for using online network shopping versus in store purchase. Earlier studies depicted that the buying intention of people over online or offline network were affected by their perception about price, service quality, product quality, availability of products …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 13–22 Read article
-
Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article
-
Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers
Abstract: It is a fact well documented that the sudden discernible upsurge in the disposable income of theIndian consumers has increased their proclivity towards a more luxurious modus vivendi. Consumersare always in the quest to elevate their standards of living which has brought about a seismic shift intheir daily modus operandi. One such exemplification would be the binge watching behaviour whichhas been observed amongst Indian consumers especially during the tough period …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
-
A Study on Impact of Sales Promotion Techniques Affecting Purchase Behaviour on FMCG Products in Urban Market with Reference to Hyderabad, Telangana
Abstract: Sales promotion strategies are categorized as in-store and out-of-the-store promotions. The primary goal of this research is to investigate the relationship between how customers perceive sales promotion methods and how that impression influences their purchasing decisions. Purchase behavior in this study has been identified as the store loyalty, the basket size, and the shopping frequency. These aspects have been highlighted in FMCG markets, which are typified by low involvement items, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
-
Study on the Awareness Level of Postgraduate Students on Digital Education (With Special Reference to Sri HD Devegowda Government First Grade College, Hassan, Karnataka)
Abstract: Digital education is an innovative use of digital tools and technology during teaching and learning and is often referred to as technology enhanced learning or e-learning. Higher education covers undergraduate, postgraduate, and doctoral level education Through this, one can learn throughout their life and continue to improve their knowledge and abilities to better meet their needs. Upon the emergence of the pandemic, we have seen the essentiality of digital learning …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 7–15 Read article
-
A Study of Consumer Buying Behaviour and Satisfaction Towards Health Insurance Services
Abstract: The landscape of health insurance in India is undergoing rapid transformation, fuelled by deregulation, decreased bureaucracy, and increased private financing. In this dynamic environment, understanding customer perceptions and preferences is essential. This study investigates these aspects along with customers' understanding of the market and purchasing decisions. Employing a non-probability convenience sampling method and utilizing a well-structured questionnaire, insights are gathered through extensive literature review. Statistical analysis using SPSS software, including …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 19–29 Read article
-
Understanding Consumer Behavior in Purchasing Branded Footwear: A Review Study
Abstract: Consumer buying behaviour towards branded footwear is influenced by various factors, including brand image, quality perception, marketing strategies, and digital engagement. This review examines the key drivers shaping consumer preferences, such as trust, brand loyalty, price sensitivity, and the role of social media in purchase decisions. The emergence of e-commerce and advancements in digital marketing have significantly transformed the way consumers engage with footwear brands, resulting in noticeable changes in …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
-
Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
-
A Gender wise Study on Privacy and Security in Digital Banking
Abstract: Banks have always been a place of trust for all: Young/old, Rich/Poor, Male/Female, Literate. Theconcept of bank in India is that of a place where there are long ques for every activity and a hugeamount of paperwork is to be done for each transaction. However, due to the introduction oftechnology in the banking sector, the scenario is not the same anymore; it has reduced the quantum ofpaperwork for many banking …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
-
A Study on Student Borrowing Behaviour Through Credit Apps in Chennai
Abstract: This research aims at studying the borrowing proportion of students through credit apps in Chennai with a focus on Slice and mPokket. While these apps do provide rapid financial support, doubts are raised regarding their implications towards an individual's financial stability and mental well-being. Factors influencing the dependency of the student have been highlighted in this research while the effect of borrowing on stress, anxiety, and decision-making about finances has …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
-
A Study on Evaluation of Mutual Funds and Stock Investments: A Comparative Analysis
Abstract: Investment plays a vital role in achieving long-term financial security and wealth creation. It enables individuals to grow their savings, beat inflation, and meet future financial goals through disciplined planning and informed choices. This study explores the comparative merits and limitations of mutual funds and direct stock investments, two widely used investment avenues among retail investors. With the increasing participation of young and digitally empowered investors, the research focuses on …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–9 Read article
-
Predictive Fraud Detection Architecture: A Multi-Method Empirical Evaluation of Data-Driven Forensic Analytics, Internal Control Systems, and Continuous Auditing Using Primary Organizational Data
Abstract: The growing complexity of financial systems and the increasing sophistication of fraudulent activities have intensified the need for predictive and data-driven fraud detection architectures. Traditional audit approaches, characterized by periodic reviews and retrospective analysis, are no longer sufficient to address real-time financial risks. This study develops and empirically evaluates a predictive fraud detection architecture that integrates data-driven forensic analytics, internal control systems, and continuous auditing mechanisms using primary organizational data. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
-
A Study on Approach towards Education – A Study in Coimbatore Region
Abstract: ABSTRACT Nowadays, no matter in which you switch, stories abound of the great social, financial and educational blessings of entrepreneurship. as a result, entrepreneurship training applications are proliferating in schools and universities around the use of a while 15 years in the past best a very few colleges provided publications in entrepreneurship, currently greater than lots of faculties and institutes offer some shape of entrepreneurship schooling in India. This paper …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 16–19 Read article
-
A Study on Role of Commercial Banks in Promoting Entrepreneurship
Abstract: Indian economy is favourable towards the development of entrepreneurship as both central and state governments have initiated a series of entrepreneurial development programs with an aim to generate employment and economic development. The policies such as make in India, made in India, startup India, standup India etc are aiming to help the entrepreneurs in promoting their business. The current study aimed to measure the entrepreneurs’ perception towards the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 138–146 Read article
-
Empowering Women through Collective Action: The Role of Self-Help Groups in Attaining Gender Equality with a focus on Kudumbashree in Kerala
Abstract: An international road map for building a sustainable future is offered by the Sustainable Development Goals (SDGs). Kerala, which is located in India's southwest, is a noteworthy case study. It acts as a model for places around the world and demonstrates how sustainable development may be seamlessly included into local governance and community initiatives. In this investigation, we will analyse Kerala's distinct strategy for implementing the SDGs, projecting global objectives …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 28–32 Read article