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390 articles for “company”
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Advancing Business Success Through Precision Marketing: A Study on Customer Segmentation and Profitability in the Republic of Macedonia
Abstract: The basic function of businesses is communication between the business and customers. From a company-wide perspective, customers can be divided into profitable and non-profit customers. Companies have a special interest in profitable customers, and all marketing activities are aimed at retaining them and turning them into loyal customers. It's never fun to manage to let go of customers who aren't good for the company. On the contrary, it may appear …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 5–10 Read article
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A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products
Abstract: This study looks at how pricing strategy affects customers' purchase intention towards FMCG products, as price is one of the main factor’s customers consider while buying everyday products. The study focuses on understanding how pricing methods such as discounts, promotional offers, and value-based pricing influence customers' buying decisions. The information for the study was collected through a structured questionnaire, and additional details were obtained from books, journals, company reports, and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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CSR Activities & its Significance
Abstract: The case study describes about the corporate social responsibility (CSR) activities performed by the company amidst the controversies erupted because of peculiar sales and marketing policies implemented by the company to augment their business. CSR defines the company’s contribution to the society, but at the same time, unethical business practices are likely to dilute the impact of CSR done by the company regardless of its stature in the industry.
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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Trends in CSR Compliance: A Comparative Study Between NTPC Limited and NHPC limited
Abstract: A self-governing business model known as corporate social responsibility (CSR) helps an organization be socially responsible to its stakeholders, the public, and itself. By practicing corporate social responsibility (CSR), a business enhances society and the environment rather than negatively impacting both. A socially accountable company is responsible to itself and its shareholders. CSR is usually a strategy employed by giant corporations. In this context, the present paper is an attempt …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 19–24 Read article
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Scenario of Corporate Social Responsibility in 21st Century
Abstract: Along with the worldwide implementation of LPG policy, the concept of Corporate Social Responsibility (CSR) also came into focus and with passage of time this concept started attracting the attention not only of all the stakeholders but educationists, social activists, reformists from all over the world. As a result of this today, CSR is one of the most emerging and debatable subjects across the globe and particularly in India. Other …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 2, Issue 2, 2019 · pp. 31–37 Read article
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Financial Statement Analysis of Eicher Motors
Abstract: The purpose of this research article is to analyze the development and performance of Eicher MotorsLimited, a leading Indian automobile manufacturer. The study analyzes the company's financialperformance over a 5-year period from 2018 to 2022 through various financial statements such as the income statement and the cash flow statement. In addition, the article highlights the company's strategic initiatives, including the joint venture with the Volvo Group, expansion into new markets, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 18–28 Read article
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An Empirical Investigation Into The Effects of CSR on Employee Loyalty
Abstract: This empirical study examines how employee loyalty is affected by Corporate Social Responsibility (CSR) initiatives, providing insight into how moral business practices affect employees' dedication and retention. CSR efforts, which include projects like community involvement, environmental sustainability, and moral labour practices, are becoming more widely acknowledged as both a moral requirement and a tactical instrument for boosting employee loyalty. Using quantitative data gathered from various industries and geographical areas, this …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 6–10 Read article
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Recapitulation of Sahara Parivar Pvt. Ltd.
Abstract: Being your boss gives a different kind of feeling, and one of the sources where we can be our boss and earn money, also by serving our country is entrepreneurship. India is becoming a hub of entrepreneurs as advancements in terms of technology, resources and government support are giving the new minds an encouragement to do their best. The new minds are coming up with ideas that are benefitting the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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A Comparative Analysis of Dividend Policy on Selected Pharmaceuticals Industrial Units of India
Abstract: The distribution of earnings (past or present) among the company's shareholders in accordance with their percentage of ownership is known as a dividend. A company's dividend policy outlines how profits are allocated to shareholders. A financial decision decides how much of the profits will be paid out as dividends to the shareholders. Research on dividends has questioned how much investors value consistent dividend payments in comparison to the capital that …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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Safe On Power Purifier: Revolutionizing Electrical Safety through Innovative Entrepreneurship
Abstract: This is a case study on a startup, which aims to help people in their safety. A large number of fires happen every year due to electric short-circuits and there was no device to prevent such accidents. Punto Corporation launched a new product called Safe on Power Purifier to prevent any accidents caused by electric short circuits. This product has been appreciated by everyone as this is a revolutionary product …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 34–39 Read article
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Reliance Industries Limited: Financial Statement Analysis
Abstract: The comparative analysis of RIL's financial performance using ratios revealed a decline in the company's net profit margin from 2022 to 2023, indicating reduced profitability. However, the return on investment (ROI) improved slightly, reflecting better returns on invested capital. The company maintained a stable current ratio during this period, suggesting consistent ability to meet short-term obligations. Meanwhile, the asset turnover ratio significantly decreased, indicating lower efficiency in utilizing assets to …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 103–109 Read article
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Financial Distress Prediction using Machine Learning Methods
Abstract: Bankruptcy in future would lead to heavy losses and attempt should be made to reduce it and prevent such a loss in advance. Potential Misclassification of potential and futurist bankruptcy can be referred to as an audit failure. It is important to predict bankruptcy for different users including investors, auditors, creditors, and regulators. There are various prediction models which have been considered in different studies, this research study includes various …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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Opportunities in the Emerging Market Economies
Abstract: Emerging markets are an attractive opportunity for businesses to enter and invest in due to the rapid rise in development, high potential and a fast paced high economic growth. Many developed markets are saturated with competition and slow economic growth, so the focus has shifted to developing markets, also known as the 86 percent markets as they consist of 86% of the total global population. Emerging markets are the future …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 1–10 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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Impact of Global Economy Crises on Employee Attrition in BPO Industries in Bangalore
Abstract: ABSTRACT The research is the full scale discussion of the employee’s attrition rate in BPO industry; to give the information regarding the complications that the companies all over India face. Attrition is an enormous problem for any company which creates negative bottom line impacts. Employee turnover costs can amount to thousands of dollars, annually. It can also prevent companies from pursuing their growth opportunities and acquiring new business.As there can …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 27–41 Read article
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Comprehensive Review and Analysis of Impact and Challenges for Hotel Industriesduring Covid-19
Abstract: Hotels in India's hospitality sector are expected to drop sharply during the first quarters of 2020, due in large part to the outbreak of the covid-19 virus. The number of visitors and business travelers is drastically decreasing as a result of the temporary suspension of travel and the implementation of containment measures. There is a consensus amongst the owners of hospitality companies that the industry has poor business practices, is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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A Study on Role of HR Analytics in Improving the Employee Retention
Abstract: This study explores their effectiveness of employee retention in an IT service company this research aims for determine the facts of influencing so that will be identify the HR analytics in improving the retention strategies that will be helps to improve the researches so, here the information will be carried through the structured questionnaire from 111 employees. This study reveals that the HR analytics acts as important fact to improve …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article