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1232 articles for “agriculture 4.0, bibliometric analysis, industry 4.0, technologies, farming sector, supply chain”
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Consumer Choice in Health Insurance Market in India
Abstract: The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior
Abstract: This study investigates the relationship between product placement marketing effectiveness and media multitasking behavior in contemporary digital media environments. As audiences increasingly engage with multiple media platforms simultaneously, understanding how multitasking influences advertising outcomes has become an important issue for marketers and researchers. The study develops a stochastic model to examine how different product placement attributes, namely screen placement, script placement, and plot placement, interact with varying levels of media …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Sales & Distribution of Itel Mobile at Gorakhpur
Abstract: ABSTRACT New generation can be called as smart phone generation as they love to busy with their smart phone all the time. A smart phone is a mobile phone with an advanced mobile operating system which combines features of a personal computer operating system, with more advanced computing capability and connectivity with other features useful for mobile or handheld use by offering advanced technologies for information management, mobile calls, email …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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CSR Activities & its Significance
Abstract: The case study describes about the corporate social responsibility (CSR) activities performed by the company amidst the controversies erupted because of peculiar sales and marketing policies implemented by the company to augment their business. CSR defines the company’s contribution to the society, but at the same time, unethical business practices are likely to dilute the impact of CSR done by the company regardless of its stature in the industry.
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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Review on Global Practice of Housing Demand Fulfilment for Low Income Group People
Abstract: The number of slums and squatters are increasing at very high rate. The overall objective of this study was to review the practice of fulfilling the housing needs for the low-income group focused to Nepal and India with reference of the global practice. Content analysis from different sources has been done. The problem of housing for low income people is all over the world different nation has adopted different approaches. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 5–16 Read article
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Enhancing Management Student’s Employability Skills Through Social Work: Literature Review
Abstract: Social work is a profession concerned with helping individuals, families, groups and communities to enhance their individual and collective well-being. It aims to help people develop their skills and their ability to use their own resources and those of the community to resolve problems. It can also be seen as a subset of work-integrated learning. The purpose of social work learning is to help the community while also helping students …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 10–15 Read article
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A Case Study on MSME Schemes and Its Effectiveness from Bank Perspective
Abstract: In India, many programmes didn’t reach the target small and medium enterprises (SMEs), as they lack the enthusiasm to innovate their product and services. A lot of officials and managers feel the waste of time and money for getting the scheme passed by the government. Various other factors such as bureaucratic apathy, corruption, red-tapism, inefficiency and lackluster attitude of government officials create hindrances in SMEs growth. A slew of schemes …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 10–18 Read article
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Higher Education in the Age of COVID-19: The New Normal
Abstract: The current disastrous impact on the society due to dangerous COVID-19 outbreak, everyone ispreparing for the post COVID-19 world and also for future pandemics. Academicians are trying toadopt available alternative ways for the future of education delivery in the post COVID-19 and theconcept of new ‘university’ in a new ‘normal’ are coming in picture. Blended learning is becomingpopular rapidly in many countries, in absence of traditional methods. Among all subsystems …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Parents’ Attitude to Inclusive Education in Malappuram District, Kerala
Abstract: The current study explores the parental attitude toinclusive education in Schools of Malappuram district, Kerala. The participants were 51 parents, whose children had different degrees of Intellectual Disability and every one of them was attending mainstream schools at the time of the study and 49 parents of normal children. The parents completed a questionnaire examining their perspectives regarding (a) the foremost effective educational placement in mainstream schools (special class, mainstream …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 7–19 Read article
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Study of the Practices Undertaken by Institutions to Reduce Stage Fear Among Students.
Abstract: The aims of the study were to determine the fear of public speaking among college students and the main role of institutes for removing the fear and providing each and every student platform to speak , communicate and remove the stage fear . Public speaking is act of performing a speech in front of a audience it is a integral part of scientific communication .public speaking competency is one of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 39–44 Read article
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Waste Food Management: Issues and Challenges
Abstract: The major challenge today the World is facing is scarcity of food. The quality of available food i.e. the presence of chemical additives, preservatives, etc. Almost about 97 million people are dying without food. Even those who are getting food are facing health related issues. In these technology driven World where everyone is ordering food through internet or mobile phones the major issue is if the food is not delivered …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 10–16 Read article
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A Study on Role of Women Empowerment to Alleviate Poverty
Abstract: Women empowerment includes accepting their point of view to make decisions and to raise their individual status with the help of education, awareness, and training, which can help them compete in society and also improve their lifestyle and quality of life for families and rural communities. Women's education will give them the opportunity to create their own careers while simultaneously building their children’s education to improve their standard of living …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 7–10 Read article
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Trends in CSR Compliance: A Comparative Study Between NTPC Limited and NHPC limited
Abstract: A self-governing business model known as corporate social responsibility (CSR) helps an organization be socially responsible to its stakeholders, the public, and itself. By practicing corporate social responsibility (CSR), a business enhances society and the environment rather than negatively impacting both. A socially accountable company is responsible to itself and its shareholders. CSR is usually a strategy employed by giant corporations. In this context, the present paper is an attempt …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 19–24 Read article
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Corporate Social Responsibility: Could be a tool for increasing Social Accountability in Corporate Governance?
Abstract: The corporate world works for higher profitability and lesser risk in production and distribution. The emergence of corporate social responsibility (CSR) obligated corporations to share a certain percentage of their profit with the public as a social duty. It created a debate that CR reduced the profitable opportunities of corporates and increased the risk & over-involvement in non-productive activities due to no congruence between the core works of corporates and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 7–17 Read article
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Comparative Study of the Crime of Trafficking in Property and Human Beings in the Criminal Code
Abstract: Trafficking in property and human beings is a serious challenge with significant economic, social, and security implications, especially in conflict zones like Afghanistan. This study compares how Afghanistan's Criminal Code addresses these crimes, clarifying their legal definitions, foundations, conditions, and penalties. Although human and property trafficking are distinct, they often overlap in methods and criminal networks, making their comparative analysis crucial. Human trafficking involves exploitation like forced labor, sexual abuse, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Leadership, Workplace Culture and Employee Well- Being at Workplace
Abstract: Employee well-being has emerged as a central concern for contemporary organizations in the context of rapid technological advancements, globalization, and shifting workforce expectations. As workplaces become increasingly dynamic and demanding, ensuring the physical, psychological, and emotional health of employees is essential for sustaining organizational performance and long-term success. This study examines the relationship between leadership style, organizational culture, and employee well-being, emphasizing how managerial approaches shape the work environment and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 24–28 Read article
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From Influence to Action: The Role of Investment Influencers in Student Financial Education
Abstract: The financial education system which existing today has experienced major changes because social media platforms expanded their user base at an unprecedented rate. The emergence of investment influencers who people refer to as “finfluencers” has transformed financial information dissemination through platforms like YouTube and Instagram and Twitter. The study investigates how these influencers affect financial education and literacy development in Indian college students. The research team gathered primary data from …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 10–16 Read article
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Women Entrepreneurs: Barriers and Breakthroughs
Abstract: Women entrepreneurs are playing a transformative role in the global economy by driving innovation, generating employment opportunities, and contributing to sustainable development. Over the past decade, the participation of women in entrepreneurial activities has increased significantly across both developed and developing nations. Despite this progress, women entrepreneurs continue to encounter multiple barriers that limit their business growth and long-term sustainability. These challenges include restricted access to financial resources, gender discrimination, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 21–26 Read article