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1083 articles for “COVID-19, Manufacturing and services sector, lockdown, fundamental analysis”
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Business Intelligence and Predictive Analytics for AgribusinessSupply Chain Optimization: A Data-Driven Approach toSustainable Agricultural Management
Abstract: The rapid changes due to Digital Transformation in agriculture have opened up new possibilities to improve the performance of supply chain, decisions making and sustainability of agrifood industry using Business Intelligence (BI) and Predictive Analytics. Agrifood supply chains encounter a number of difficulties, such as, price fluctuations, uncertainty related to demand for products; loss after harvest; lack of resources; poor use of resources; and, absence of market knowledge. This research …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Data privacy towards customer perception in personalized advertising in E-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 54–61 Read article
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AI-Driven Behavioral Insights and Neuro-Based Decision Modeling in Fintech marketing – A Study
Abstract: This study examines the transformation of fintech marketing in India through the integration of artificial intelligence (AI)-driven behavioral insights and neuro-based decision modeling. As digital financial services expand rapidly, understanding consumer decision-making processes has become critical for designing effective marketing strategies. The research employs a primary data-driven approach, collecting responses from fintech users across diverse demographic segments to analyze behavioral patterns, cognitive biases, and emotional triggers influencing financial decisions. Advanced …
Published in NOLEGEIN Journal of Operations Research & Management Read article