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259 articles for “Advancement”
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An Analysis of the Profitability of Selected Indian Public, Private, and Foreign Banks
Abstract: A “commercial bank” is a type of financial institution that offers checking account services, disburses different loans, takes deposits, and sells certificates of deposit (CDs) and savings accounts to individuals and small businesses. The majority of people do their financial transactions with commercial banks. To earn income, commercial banks issue and collect interest on loans such as mortgages, business loans, auto loans, and personal loans. Deposits from customers provide banks …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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An Analysis of the Relationships Between Competition and Intellectual Property Laws in the Situation in India
Abstract: India is a country of systematic legal framework whether it is for individuals or for corporates. Ever since constitution was adopted there has been periodic up gradation and amendments in laws so that it suits best to the current environment, in this light in the present study we are attempting to compare the Indian competition act and Intellectual property laws. This study examines the intricate relationship between the Indian Competition …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 9–17 Read article
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Appraisal of Entrepreneurial Environment in Nigeria and Growth in the Informal Sector: 2015-2023
Abstract: The paper highlights the outlook of the entrepreneurial environment in Nigeria and the informal sector between 2015 to 2023. It appraised and discussed the challenges of business environment encountered by entrepreneurs within the years in context. The paper discussed the Nigerian business environment and its relationship with the Nigerian entrepreneur also gives an exposure on the strengths of entrepreneurs given the challenges from the business environment. Strategic management was discussed …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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When Technology Maturity Matters: a Moderated Regression Study of Forensic Analytics and Fraud Detection
Abstract: Purpose: Data‐driven forensic analytics (DDFA) is widely promoted as a key tool for fraud detection, yet organisations report mixed results. This study investigates whether the effectiveness of DDFA depends on the organisation’s technological maturity – defined asthe sophistication of IT infrastructure, data governance, and analytical skills. Design/Methodology/Approach: A two‐wave longitudinal survey was conducted with 210 finance and audit professionals in a large emerging economy; 178 completed both waves (retention 84.8%). …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 1–11 Read article
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Measuring the Effectiveness of Public Relation on Hotels Sales
Abstract: This paper emphasizes on the role of public relations and its impact on hotel occupancy. The role of public relation in present day society is vastly different because we are living in a complex society and are confronted by a knowledge explosion which is fueled by advanced technology, which changes the role of public relations. Hotels should have a PR personnel/publicist always as part of their bigger marketing plan. Different …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 6–12 Read article
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Shifting Customer Preference and Smart Phones
Abstract: Now a days customer preference has been drastically changed, with technological advancement moremoney in the hands of young people. It is seen that Smart phone companies are selling cheaperphones with great features and affordable in nature due to which common people in India havebought in large numbers. Also availability of smartphones in e-commerce platform has made themarket is very competitive. It and increases the larger choice for the customer and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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Impact of E-commerce and Digitalization in Growth of Indian Economy
Abstract: In the modern world, digitization is a major economic force, so it is crucial to integrate the economy by developing digital markets. Recent studies reveal that emerging economies are more likely than developed economies to benefit from e-commerce. There are opportunities to boost manufacturing in emerging economies. The nation's digitalization is the focus of the government. The 2015-launched "Digital India" project provided a solid foundation to expand digital operations across …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 16–27 Read article
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The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article
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Omnichannel Marketing and Consumer Behavior in India
Abstract: Today, the advancement of the internet and new technologies affect buyer behavior. This leads to the creation of more and more sales pipelines, forcing consumers to change their purchasing habits. Omnichannel refers to stores available on all physical and virtual platforms. It is a modern business that exclusively uses technology to create a unified customer experience for customers in every interaction. This article examines the omnichannel behavior of Indian consumers …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–21 Read article
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Building Brands that Last: A Review of Consumer Loyalty, Brand Equity, and Emerging Strategies
Abstract: Brand equity and consumer loyalty are the most significant aspects of modern branding which have a huge influence on how consumers perceive, interact, and remain loyal to brands within the competitive environment. The purpose of this paper is to dive deep into the mechanisms through which marketing strategies and psychology drive brand loyalty and equity and show that is largely due to the emotional, cognitive, and behavioural factors. The article …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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Strategic Adaptation Through Digital Transformation in The Banking Sector
Abstract: This research aims to comprehend how the banking industry has changed from a traditional banking environment to a digital one. As with many other businesses, digitalization is causing a major upheaval in the banking sector. Digital banking, blockchain, mobile banking, and artificial intelligence (AI) are examples of cutting-edge technologies that have changed the way financial services are provided. In addition to changing the way services were provided, the advent of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Study on Consumer Insights into Music Listening Habits and Preferences: A Study of Emerging Trends
Abstract: The impact of music on youth has been at the heart of how young people develop their identity, express emotion, and interact socially, particularly within the diversity of cultural regions. This research investigates how the musical preferences, listening habits, and engagement behaviours of youth in regional communities are informed by cultural identity and social context. The rapid advancement of digitised music and access to streamed music from all around the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 23–41 Read article
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Disaster Management Using Geographical Information System (GIS) Need of the Era
Abstract: Disaster management is very complex as it required tools and techniques to avoid such situations and reduce the impact of disasters since disasters most of the time are natural, and natural calamities cannot be avoided. This paper focuses on the necessity of geospatial technology for the controlling agencies to analyze the disaster situation and provide the necessary facilities to the citizen so that city will be ready to face the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 29–33 Read article
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The Impact of Artificial Intelligence (AI) on Human Intelligence (HUMINT): A Blessing or a Curse?
Abstract: Artificial intelligence (AI) and machine learning (ML) are two rapidly advancing branches ofcomputer science that are fundamentally changing the way we interact with technology. While AIseeks to create intelligent machines capable of simulating human thinking and behavior, ML is anapplication of AI that enables machines to learn from data without being explicitly programmed. AsAI continues to evolve, it is becoming increasingly clear that we are on the cusp of a …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 1, 2023 · pp. 20–28 Read article
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The Marketing Mix's Nine Points
Abstract: The goal of marketing is to place the appropriate good or service in front of the appropriate audience at the appropriate moment. It includes all aspects of the business cycle, including production, distribution and sales. It also entails figuring out how to express the demands of the consumer and comprehending their wants. 9Ps of marketing can be applied to many types of businesses. With the world becoming more and more …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 13–16 Read article
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SAARC-India Trade and Economic Cooperation: Prospects and Difficulties
Abstract: In order to create and advance regional and economic unity among South Asian countries, SAARC was founded in 1995. One of the organization's founding members, India has always been important. Over the years, there have been variations in India's trade with SAARC countries. India maintains close trading relations with all of the SAARC countries, especially with Bangladesh, Nepal, and Sri Lanka. The volume and value of India's bilateral imports and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 27–35 Read article
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Difficulties in Financial Risk Management: A Review of AI Applications
Abstract: This paper analyses several uses of artificial intelligence (AI) techniques in financial risk management. Financial technology has significantly transformed company operations, requiring an adaptation within the financial industry. Financial risk management need reorganization owing to the reduced effectiveness of previously used solutions. The artificial intelligence methodologies shown their effectiveness and enabled swift, economical, and improved financial risk management in financial institutions and enterprises. This research seeks to clarify the use …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Innovation-Driven Financial Inclusion as a Catalyst for Sustainable Economic and Social Development
Abstract: A key instrument for advancing sustainable economic and social development is innovation-driven financial inclusion. It entails utilizing technology innovations like digital banking, mobile payment systems, fintech platforms, and data analytics to increase marginalized and underprivileged groups' access to financial services. Innovative financial solutions facilitate access to banking, credit, insurance, and savings facilities for consumers and small enterprises by lowering barriers associated with cost, distance, and documentation. Low-income populations' financial security, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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Comparative Analysis & Financial Performance of Private & Public sector banks using CAMEL MODEL
Abstract: This study compares the financial performances of public sector - private sector bank in india by taking canara bank - axis bank for the study, the main determination of this study is to understand how both banks performed in areas like profitability, asset quality, management efficiency, liquidity and capital adequacy, the study is based on secondary data composed from annual report of selected banks, RBI publications, journals and other reliable …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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Startup India New Opportunities for the Entrepreneur
Abstract: India Accounts For Four Percent of Global GDP today. Startup India is the lead activity of the Government in the midst of flourish and rapture. The methodology of the Central Government considers the aggregate goals and undertaking of the hazard taking Indian. The accomplishment of the Silicon Valley new businesses has numerous unyielding and unflinching Indians in its core. India tries to add to 15-20percent worldwide GDP. It happens when …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 32–34 Read article