MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Consumer Behavior & Market Research

Shifting Customer Preference and Smart Phones

  1. Prashant Dubey

Abstract

Now a days customer preference has been drastically changed, with technological advancement moremoney in the hands of young people. It is seen that Smart phone companies are selling cheaperphones with great features and affordable in nature due to which common people in India havebought in large numbers. Also availability of smartphones in e-commerce platform has made themarket is very competitive. It and increases the larger choice for the customer and competitiveenvironment among companies. Facility like financial loans /Emi options / Phone insurance etc. mademarket more matured and interesting. This study is an attempt to look the changing and shiftingconsumer preferences with the time for buying mobile sets. This research has observed very minutebehaviour of mobile phone customers and their choices, which brings clearer picture in forming newstrategies for corporate and users.

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