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189 articles for “Behavior”
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Creating Powerful Digital Marketing Plans to Boost Lead Generation and Brand Engagement in B2B Markets
Abstract: This study finds what digital marketing strategies are best and most efficient in B2B brand engagement and lead generation, considering unique needs and behaviors in the B2B clientele. This research, adopting a qualitative approach, examines the existing strategies and their effectiveness on brand engagement and lead generation through semi-structured interviews with 20 firms. Key trends, challenges, and best practices were identified using thematic analysis of data obtained, giving a wide …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 6–14 Read article
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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems
Abstract: Within e-commerce ecosystems, artificial intelligence (AI) has emerged as a disruptive force that is altering digital decision-making, personalization tactics, and consumer engagement. AI applications such as recommendation systems, chatbots, intelligent search mechanisms, and predictive analytics are rapidly affecting online purchase behaviour. With an emphasis on purchase intention, contentment, and trust, this study investigates the behavioral effects of AI apps on customers in e-commerce settings. A structured questionnaire was used to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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The Study of Human Values in Society and Education
Abstract: This paper explores the importance of human values and ethics in society& education. Without ethics and human values, our society can't really support it. In different situations, ethics is being interrupted a number of times. It is a pattern of behavior that tells us how human beings should act in different situations when they discover themselves as relatives, friends, classmates, family members or teachers. The important advantages of an ethics …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 10–14 Read article
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Emotional Expression in Generation Z: a Review of Digital Communication Tools
Abstract: Emotional expression plays crucial role to convey the message effectively whether it is face to face or digital communication. Without emotions, communication is incomplete. The era of digitalization has changed the pattern of expressing emotions along with communication in different spheres of life. As digital natives, Generation Z heavily relies on digital communication tools to share their views and emotions in everyday interactions this study investigates the unique ways in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Emotional Intelligence In Enhancing Organizational Effectiveness
Abstract: Organizational development is a systematic process of change that uses behavioral science techniques to improve an organization’s health and effectiveness by influencing the ability to adapt to environmental conditions, improve internal relationships, and increase learning and problem-solving capabilities. The need for organizational development continues to increase as information technology, globalization, increased competition, increased diversity, and increased public consciousness continue to change the organizational landscape. Several organizational development topics have emerged …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 1–8 Read article
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Toxic workplaces - a serious problem affecting countless workersaround the world
Abstract: Workplace toxicity has emerged as a serious organizational challenge affecting employees across industries and sectors worldwide. A toxic work environment is characterized by persistent negative behaviors and organizational practices such as bullying, harassment, discrimination, micromanagement, poor leadership, ineffective communication, unrealistic expectations, lack of recognition, and inadequate employee support. These factors adversely influence employees' psychological, emotional, and physical well-being, leading to increased stress, anxiety, burnout, reduced job satisfaction, absenteeism, and high …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Effect of Product Packaging in Consumer Buying Decision
Abstract: The study was conducted to determine which elements of product packaging (ICPE) Indian Centre of Plastic Environment are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So, packaging performs an important role in marketing and encouraging or even sometimes discouraging the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 19–25 Read article
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Culture And Customer Journey
Abstract: Culture dominates the human soul, starting from tradition and conceptualization of culture. It can be described as the outcome of common customs, standards, and values that are passed down from generation to generation among members of a society.. Keeping this fact in mind, in a country with a rich heritage like India, it is important to learn how decisions can be well informed to create a culture so that Indian …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 16–21 Read article
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Optimizing Retail Media Strategies to Drive Customer Loyalty Across Industries
Abstract: In the fast-changing retail media landscape, customer loyalty is essential for long-term business success. However, the concept and measurement of loyalty differ greatly across industries, creating challenges for businesses looking to foster enduring customer relationships. This paper examines the significant role of retail media in promoting customer loyalty, focusing on how digital platforms and personalized advertising are increasingly shaping consumer behavior. The study identifies key variations in loyalty metrics among …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 30–34 Read article
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article
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Media Coverage of COVID-19: A Classical Case of Media Frenzy
Abstract: The effect of media on the wide varied audience in the recent days with continuous updates on the COVID-19 related information has led us to see that there is shift from enthusiasm to panic behavior among the viewers. The study focuses on how in recent days there is an intense spike in demand for healthcare and related information among the social media users who were directly influenced by the repeated …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 Read article
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article
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Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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Digital Marketing Impact of Big Data
Abstract: Customers are using digital channels more frequently due to technical advancements, making it possible for marketers to collect and exploit consumer data in real-time. This data is generated and acquired in real-time, around-the-clock, seven days a week, allowing the marketing industry to determine which efforts were successful and which were unsuccessful. By superimposing several data sets, such as social media posts, money spent on product promotion, the business can determine …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 1–6 Read article
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Application of Digital Marketing to the Scope and Distribution of E-books
Abstract: This phrase has been used for several decades: electronic marketing. Any form of marketing that makes use of electronic devices and that marketing specialists can utilize to disseminate marketing messages and evaluate their efficacy during the consumer journey. This study investigates the importance of digital marketing in the context of e-books. In addition, we'll examine the benefits and drawbacks of digital marketing in the context of e-books as well as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
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The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation
Abstract: The use of electronic media as a means of promotion, its influence on consumer behavior, and associated observations on how media has evolved for the twenty-first century, how companies are changing, and the way advertising is evolving are the main topics of studies on this topic. The general population can easily and swiftly access information and ideas through the internet or digital media. The objectives of this article are to …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 31–37 Read article
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A Study on Consumer Perception Towards Banking Services
Abstract: The banking sector, a pivotal service-oriented industry, plays a crucial role in economic development by providing essential services to its customers. This study investigates consumer perceptions towards banking services delivered by public banks in India, focusing on service quality and customer satisfaction. A survey of 87 respondents from Delhi/Delhi-NCR, predominantly aged 18-24, reveals key insights into banking service attributes and consumer expectations. The research highlights the importance of reputation, service …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 11–19 Read article
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The Newest Marketing Trends of 2025
Abstract: As 2025 approaches, technological advances, shifts in consumer behavior, and the global economy have caused the marketing industry to change at an alarming rate. Instead of merely adjusting to these developments, marketers that wish to stay ahead of the curve must consider them. These new developments, which range from the emergence of AI-driven hyper-personalization to the significance of security in information distribution, provide both difficulties and barriers for companies trying …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 31–36 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article