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104 articles for “IT service industry”
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Digital Marketing: Vocal for Local
Abstract: The idea of 'Vocal for Local' stems from the Swadeshi movement, which began in 1905 as part of the Indian independence struggle. It aided the development of Indian nationalism at the time as an economic strategy. Major brands aren't the only ones making a loud local effort. The campaign highlights India's desire for independence and self-sufficiency, which can be seen in businesses of all kinds, including start-ups. Entrepreneurs were the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 119–123 Read article
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A Systems Perspective on Sustainable Construction: Applying Operations Research to Green Building Initiatives
Abstract: This paper explores how operations research (OR) methodologies can enhance green building initiatives through a systems approach, integrating decision-making domains such as finance, marketing, manufacturing, and service operations. The research employs a comprehensive literature review and application of OR techniques to analyze and optimize sustainable construction practices. Key objectives include understanding the role of decision theory in improving project decisions, exploring financial and marketing strategies to promote green building, implementing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 33–38 Read article
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A Study on Recent Trends in Digital Payment System in India
Abstract: India’s digital payment ecosystem has experienced an unprecedented transformation over the past decade, positioning the country as one of the global leaders in real-time digital transactions. This rapid growth has been primarily driven by the Unified Payments Interface (UPI), strong government initiatives under Digital India, expansion of digital public infrastructure, increasing smartphone penetration, and continuous innovation by fintech companies. My study examines recent trends in India’s digital payment landscape during …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Impact of Welfare Measures on Male and Female Satisfaction Level in FMCG Sector
Abstract: The most vital asset an organization has is its people since without them, all the equipment and supplies in the world wouldn't help as it takes employees to do something with those resources. Business organizations manage a source of economic advantage in service-related customer satisfaction. Any organization needs to have employee welfare programs in place if it wants that its employees work with satisfaction. Employee benefit programs encompass many aspects …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article