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487 articles for “Investment”
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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A Study of Customer Attitude Towards Dongrai Milk and Milk Products in Kadegaon City
Abstract: Abstract Buyer conduct alludes to the conduct that shoppers show hunting down acquiring, utilizing assessing and discarding items and administrations that they expect will fulfill their requirements. The investigation on customer conduct is the investigation of how people settle on choice to spend their accessible assets (time, cash, and exertion) on utilization related things. It incorporates the investigation of what they purchase, why they get it, when they get it, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 19–22 Read article
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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Impact of CSR on Brand Recognition During COVID-19 Crisis
Abstract: When a crisis occurs, brands need to understand that there is a moment for everything, and now is the time not to focus on big-budget advertisement through any kind of medium to talk about their brand. During a crisis, what brands can do is emerge as customer-oriented and help them with the current scenario. This scenario does not mean there should not be any kind of marketing; however, it can …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 15–19 Read article
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Contemporary Issues in Business: Corporate Sustainability, Corporate Governance, Organizational Ethics and Forensic Accounting
Abstract: Corporate/business sustainability, corporate governance, organizational ethics, and forensic accounting are taking center stage in the global business environment. The four emerging educational topics are gaining global acceptance and attention of business schools worldwide. In today’s business environment, multinational corporations are under scrutiny and profound pressure from investors, lawmakers, and regulators to improve their corporate governance and business sustainability. Business sustainability of focusing on multiple bottom line of economic, governance, social, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 6–9 Read article
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Crowdfunding Using Blockchain
Abstract: With crowdfunding, individual enterprise generators can submit requests for backing, which is a new and creative way to finance different feathers of gambles. The businesses may have fiscal, artistic, or social objects. generally, the plutocrat is handed in exchange for forthcoming goods or equity. It also covers the use of online social media platforms to link investors and business possessors in order to raise plutocrats for colorful enterprises in exchange …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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When Technology Maturity Matters: a Moderated Regression Study of Forensic Analytics and Fraud Detection
Abstract: Purpose: Data‐driven forensic analytics (DDFA) is widely promoted as a key tool for fraud detection, yet organisations report mixed results. This study investigates whether the effectiveness of DDFA depends on the organisation’s technological maturity – defined asthe sophistication of IT infrastructure, data governance, and analytical skills. Design/Methodology/Approach: A two‐wave longitudinal survey was conducted with 210 finance and audit professionals in a large emerging economy; 178 completed both waves (retention 84.8%). …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 1–11 Read article
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Consumer preferences for different brands of coconut oil in Pune
Abstract: The study investigates consumer preferences towards different brands of coconut oil in Pune city. Objectives include identifying influential factors like price, quality, brand reputation, and packaging prioritized by consumers. Through surveys and interviews, qualitative data are gathered to uncover consumer decision- making processes. Quantitative analysis further clarifies the relative relevance of these aspects. Central to the investigation is understanding how price sensitivity, quality perception, brand loyalty, and packaging aesthetics shape …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 40–46 Read article
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A Case Study on Country Simulation: Asia’s Emerging Economy Has Overlapped a Major Part by Chinese, Indian, and Philippines Market Strategies
Abstract: Reemergence of Asia’s economic was driven by a system that gradually embraced open trade and investment. The rapid rise of developing Asia’s commerce, foreign direct investment, gross domestic product, and gross national product, among other economic indicators, helped close the development gap with developed nations and reduced poverty. Market strategies depends on finance investment in scalable and sustainable innovations by enterprises in areas including health, education, agriculture, handloom work, garments, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 1–7 Read article
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A Comparative Analysis of Dividend Policy on Selected Pharmaceuticals Industrial Units of India
Abstract: The distribution of earnings (past or present) among the company's shareholders in accordance with their percentage of ownership is known as a dividend. A company's dividend policy outlines how profits are allocated to shareholders. A financial decision decides how much of the profits will be paid out as dividends to the shareholders. Research on dividends has questioned how much investors value consistent dividend payments in comparison to the capital that …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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BSE Sensex and BSE Auto Index Analysis Study
Abstract: This study explores the BSE Sensex and BSE Auto Index within the framework of capital markets. Capital markets, defined as long-term debt and equity securities trading platforms, are critical for directing wealth towards productive use. Regulatory bodies like SEBI, BoE, and SEC oversee these markets, safeguarding investors. Transactions are managed by financial institutions, yet public access exists, fostering a diverse ecosystem. Primary markets involve fresh securities issuance, with governments and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 32–62 Read article
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Auto-Regressive Integrated Moving Average (ARIMA) Model of Technical Analysis – A Study on NSE Nifty 50 Index
Abstract: Technical Analysis tries to estimate the future price of a stock or an index typical based past price action. Essentially technical analysts believe that fundamental view of the organization or the sector is already priced in, and the future prices move in certain patterns based on its own historical behaviour. There is a wide spectrum of techniques and methods in the area of technical analysis, which essentially try to reduce …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 63–73 Read article
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Evaluation and Significance of Green Finance
Abstract: The field of green finance is expanding quickly and has major implications for both environmental sustainability and economic development. It includes a wide variety of financial tools and services designed to facilitate the shift towards a low-carbon, resilient, and inclusive economy. This study investigates the diverse aspects of green finance, examining its main features, goals, and obstacles. As environmental worries continue to grow and the pressing necessity to tackle climate …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 34–47 Read article
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Reliance Industries Limited: Financial Statement Analysis
Abstract: The comparative analysis of RIL's financial performance using ratios revealed a decline in the company's net profit margin from 2022 to 2023, indicating reduced profitability. However, the return on investment (ROI) improved slightly, reflecting better returns on invested capital. The company maintained a stable current ratio during this period, suggesting consistent ability to meet short-term obligations. Meanwhile, the asset turnover ratio significantly decreased, indicating lower efficiency in utilizing assets to …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 103–109 Read article
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Strategic Cost Accounting: How Large Corporations Use Costing Methods to Drive Long-Term Decision-Making
Abstract: This study investigates how large corporations strategically utilize cost accounting methods, such as Activity-Based Costing (ABC), Standard Costing, and Job Order Costing, to drive long-term financial decision-making. Using a descriptive and comparative research design, financial data from multinational corporations, including Apple Inc., Walmart Inc., General Motors, Johnson & Johnson, and Boeing Co., were analyzed for the period 2020–2024. The study employs statistical models such as correlation analysis (r = 0.87), …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–17 Read article
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Enhancing Fairness and Transparency in Deep Learning- Based Stock Market Forecasting
Abstract: Over the past few years, Deep Learning Models have gained prominence as a very effective means of predicting future financial markets because these types of models are capable of identifying and modelling complex non-linear data relationships that may otherwise be missed by human analysts. By analyzing huge amounts (millions of observations) of historic data about the market, the technical indicators and sentiment derived from news articles, social media or analyst …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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A Study of Capitalist Perception towards Grant Proposal
Abstract: The growth of allowance proposals has been phenomenal. The mobilization of funds by Allowance funds has been on the rise since 2004. When Allowance fund market was thrown open to the private sector in 2004, the corpus of Allowance fund in India has swelled tremendously. The main objective of the thesis is to study and find the current & prospective capitalist? perception towards the Allowance proposals. 74 respondents were taken …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 19–29 Read article
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Data Analytics First, Controls Second, Auditing Third: Ranking the Relative Strength of Three Fraud Detection Mechanisms
Abstract: Purpose: In the era of digital finance, organizations deploy multiple mechanisms to combat fraud, including Data-Driven Forensic Analytics (DDFA), Internal Control Integrity (ICI), and Continuous Auditing Systems (CAS). However, practitioners often struggle with resource allocation, unsure which mechanism yields the highest return on investment. This study addresses this gap by empirically ranking the relative strength of these three predictors in explaining Fraud Detection Effectiveness (FDE). Design/methodology/approach: The study synthesizes empirical …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Crypto’s Fund Hub: Crowd Funding Platform Using Blockchain
Abstract: Crowdfunding has emerged as a pivotal mechanism for funding innovative projects and startups, revolutionizing the traditional financing landscape. However, concerns surrounding transparency, security, and trust in crowdfunding platforms persist. In response to these challenges, this research explores the integration of blockchain technology into crowdfunding, presenting a novel approach to enhancing the efficiency and reliability of crowdfunding campaigns. Through a comprehensive investigation, this study demonstrates the potential of blockchain's distributed ledger …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 2, 2023 · pp. 27–33 Read article
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A Study on Profit Performance Evaluation of Selected Leading Solar Firms in India
Abstract: The rapid expansion of solar energy in India has created a dynamic and competitive environment for leading firms operating in the renewable sector. Despite significant growth, limited firm-level research exists on how solar companies differ in their profit performance. This study evaluates the profitability of five selected solar firms in India – Adani Green Energy, Tata Power Solar, Sterling & Wilson Renewable Energy, Solar Industries India Ltd., and Jackson Investments …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 1, 2026 · pp. 12–29 Read article