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314 articles for “Sustainability”
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Viksit Bharat and Gen Z Ideology: Strategic Adaptation in a Shifting Business Landscape
Abstract: India, poised on the cusp of significant economic and social transformation, has set its sights on achieving the status of a 'developed nation' by 2047, a vision encapsulated in the 'Viksit Bharat' initiative. This ambitious goal necessitates the active participation and ownership of its youth, particularly Generation Z, who will be the primary beneficiaries and drivers of this transformation. This research paper explores the alignment of Gen Z's ideology, values, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 2, 2025 · pp. 7–11 Read article
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A Study on Change Management and Innovation in IT Industry in India: HOW IT Companies CAN Foster a Culture of Continuous Improvement
Abstract: In today’s digital era, where technological advancements occur at an unprecedented pace, IT companies must embrace change while minimizing disruption. To remain competitive, organizations need strong change management practices and a culture of continuous improvement where innovation is quickly accepted and effectively integrated. However, change—whether involving schedules, processes, technologies, or structures—remains inherently difficult. Without clear communication of benefits, committed leadership, and active employee participation, resistance can easily slow progress. This …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Revive and Rejuvenate: The Positron Way
Abstract: 2020-The start of a New Decade! How excited the world was to welcome new beginnings and dreams. Less did we know that the new decade came with new challenges, and the only dream left was “The dream of existence of Human Race”. An unseen disaster hit the world leaving it in a clueless situation that was not governed by humans but by the virus COVID-19. Strict measures were taken worldwide …
Published in NOLEGEIN Journal of Leadership and Strategic Management · pp. 1–12 Read article
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A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article
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Role of Self-Help Groups (SHGs) in empowering Women Entrepreneurs
Abstract: Self-help groups (SHGs) utilizing microfinance have gained international recognition as an effective contemporary strategy for promoting self-reliance, empowerment, and sustainable development among their members and communities. By fostering collective action, mutual support, and inclusive growth, SHGs play a crucial role in addressing socio-economic challenges and building more resilient and inclusive societies. Microfinance is widely associated with initiatives aimed at eradicating poverty, supporting small businesses, and promoting gender equality. It involves …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 28–40 Read article
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The Impact of Corporate Social Responsibility (CSR) on Labor Welfare: Indian Perspective
Abstract: Corporate Social Responsibility (CSR) in India has transitioned from something voluntary and charitable, to something corporate as a matter of law, made to be an obligation under the Companies Act of 2013. Traditionally it has been the case that CSR has been a focus of environmental sustainability, education and community development, but its effect of promoting labor welfare is now more widely appreciated. Labor welfare covers a spectrum from health …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 Read article
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Leadership, Workplace Culture and Employee Well- Being at Workplace
Abstract: Employee well-being has emerged as a central concern for contemporary organizations in the context of rapid technological advancements, globalization, and shifting workforce expectations. As workplaces become increasingly dynamic and demanding, ensuring the physical, psychological, and emotional health of employees is essential for sustaining organizational performance and long-term success. This study examines the relationship between leadership style, organizational culture, and employee well-being, emphasizing how managerial approaches shape the work environment and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 24–28 Read article
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Women Entrepreneurs: Barriers and Breakthroughs
Abstract: Women entrepreneurs are playing a transformative role in the global economy by driving innovation, generating employment opportunities, and contributing to sustainable development. Over the past decade, the participation of women in entrepreneurial activities has increased significantly across both developed and developing nations. Despite this progress, women entrepreneurs continue to encounter multiple barriers that limit their business growth and long-term sustainability. These challenges include restricted access to financial resources, gender discrimination, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 21–26 Read article
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Corporate Social Responsibility in Rural Development
Abstract: According to 2011 census of India, out of total population of 121 crores, 83.3 crores people live in rural areas that count nearly 70 per cent of India’s population. This population living in rural areas has neither adequate land holdings nor alternate service opportunities to produce or procure their livelihood. In the absence of adequate employment opportunities, the rural people are unable to generate enough wages to sustain their livelihood. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 30–33 Read article
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COMPARATIVE STUDY OF CSR OF PUBLIC AND PRIVATE SECTOR BANK (Qualitative)
Abstract: CSR has been a strategic and ethical concern for the Indian banking industry, especially after the Companies Act of 2013 was enacted, which made CSR spending mandatory for eligible companies. The objective of this research, therefore, is to compare the scope, spending patterns, focus areas, and overall effectiveness of the CSR programs undertaken by Indian public and private sector banks. The research investigates some of the top-rated banks in these …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
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Evasion of Carbon Footprints in Cryptocurrencies and its Prospect Around the Globe
Abstract: The main aim of this study is to determine the evasion of carbon emission in use of cryptocurrency across the world. Stopping global warming caused by humans is crucial if we want to assure a sustainable future. While nations all over the world are actively working toward the sustainability goals, CO2 levels are gradually growing. The annualized energy usage of some crypto assets, like bitcoin, is projected to be comparable …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 20–31 Read article
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Developing the Future of Management: Strategic Innovation Using Design Thinking and Business Analytics
Abstract: Design thinking is a new, human-cantered approach that promotes creative problem-solving by combining empathy, ideation, and iterative procedures. By combining many viewpoints and cooperative ideas, it goes beyond conventional approaches and is defined as the application of collective wisdom to complicated problems. In management, design thinking enables companies to promote innovation, connect strategies with user-centric solutions, and overcome uncertainty. When paired with business analytics, design thinking gains a powerful edge, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 19–26 Read article
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A Study of Deflation, Risk and Inflation on the Economy Cycle
Abstract: Inflation and deflation represent two opposing economic phenomena that significantly impact economies worldwide. Inflation is characterized as a sustained increase in the general price level that lowers purchasing power, whereas deflation is a decrease in the general price level, which can impede economic growth and increase the real burden of debt. Both have far-reaching consequences on consumer behaviour, business investments, and government policies. This paper explores the causes, effects, and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 7–20 Read article
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A Study on Student Borrowing Behaviour Through Credit Apps in Chennai
Abstract: This research aims at studying the borrowing proportion of students through credit apps in Chennai with a focus on Slice and mPokket. While these apps do provide rapid financial support, doubts are raised regarding their implications towards an individual's financial stability and mental well-being. Factors influencing the dependency of the student have been highlighted in this research while the effect of borrowing on stress, anxiety, and decision-making about finances has …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Green Technology
Abstract: Green technology is a technology that is eco-friendly technology and was developed in such a way that it does not disturb our environment and helps to conserve natural resources; ultimately, Green Technology leads to the development of sustainability development or in other words it can be defined as sustainability technology. The main aim that is followed by green technology is that: (i) It minimizes the deterioration of the environment; (ii) …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 41–50 Read article
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Empowering Growth: Unleashing the Potential of MSMEs in India
Abstract: Micro, Small, and Medium Enterprises (MSMEs) form the backbone of the Indian economy, contributing significantly to employment generation, innovation, and economic growth. MSMEs are characterized by their relatively small scale of operations and play a crucial role in fostering entrepreneurship, promoting inclusive development, and reducing regional disparities. In India, MSMEs account for a significant share of industrial output, exports, and employment opportunities, making them vital contributors to the country's economic …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 18–26 Read article
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Understanding the Role of Environmental Awareness in Consumer Behaviour Towards Electric Two-Wheelers in India
Abstract: With an emphasis on how eco-consciousness affects adoption patterns and purchase intents, this study investigates how customer behaviour towards electric two-wheelers (ETWs) in India is influenced by environmental awareness. Electric two-wheelers present a sustainable alternative to traditional vehicles in light of the pressing environmental issues caused by emissions from fossil fuels and urban air pollution, although adoption rates vary throughout consumer segments. This study uses a mixed-methods approach that includes …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 74–78 Read article
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The Role of Women’s Empowerment in Shaping India’s Economic Development
Abstract: Women were assigned a secondary repute in this traditional patriarchal society, which is reflected in the political, social, and economic domains. But women equality and empowerment has constantly remained a priority in the vicinity and has been taken utmost care of by way of stakeholders. Landis’s empowerment and economic improvement are carefully associated: in a single direction, improvement by me can play a chief function in the use of down …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 Read article
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A Study on Marketing Strategy on Nitin Jatin Textiles LLP
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article