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1322 articles for “COVID-19, Financial Ratio Analysis, Hospital Groups, India, Financial Impact.”
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A Study on Data privacy towards customer perception in personalized advertising in E-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 54–61 Read article
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Sustainable Marketing Practices: Balancing Profitability and Environmental Responsibility
Abstract: The growing need to protect the environment, legal and regulatory demands, and changing consumer views have increased the pressure on companies to make their marketing strategies more sustainable. This essay discusses the concept of sustainable marketing as an integrated approach that shows how businesses can balance making profits with caring for the environment. It includes new ideas like corporate social responsibility, how different stakeholders respond, and creating value together. The …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article