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1702 articles
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A Study on Mergers and Banks Performance in India
Abstract: In today’s globalised economy, mergers and acquisitions (M&A) are being increasingly used the world over, for improving competitiveness of companies through gaining greater market share, broadening the portfolio to reduce business risk, for entering new markets and geographies, and capitalizing on economies of scale etc. This research aims at evaluating the synergies gained from bank mergers by dividing them into two categories of forced mergers and market driven mergers. The …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 25–30 Read article
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WAR of Sexes in Sporting Disciplines: a Blow at Equality, Fairness and Feminism
Abstract: The advocates of human rights speak highly of giving women equal opportunities by recognizing the International mandate to safeguard their rights and yet, a premier institution such as that of International Olympic Committee, gives importance to the distinctions that act as a hindrance in her growth process. This trend reflects deepening discrimination to such levels that it suppresses a woman’s dream of moving ahead in life. The paper focuses on …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 17–24 Read article
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Policy Initiatives for Start Ups: The India Story
Abstract: The author reviews the concept of startup and how it should be promoted. The author suggests that the ecosystem to promote startups is necessary. The author suggests that there is a need to create a system to promote innovations, entrepreneurship and to create ease of business. The author critically discusses the case study of India and finds the reasons for lack of desired success.
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 12–16 Read article
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Triumph of Relationship Marketing Practices in Retention of Customers in Supermarket Chain Stores
Abstract: Owing to the uncompromising competition in today’s business, many companies are required to build a long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since the last decade of the 20th century, especially in the service industry. There are many different relationship marketing tactics implemented for retaining the customer. Hence It has become significant for organizations to find ways, to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 27–32 Read article
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Strategic Approach for Effective Corporate Communications
Abstract: A good internal communication strategy is an important aspect. There is is a clear flow of communication, the organization has highly committed and well-trained employees. Effective communication also promotes a tenacious culture that leads to a higher output. There is a need to have an open and transparent communication system in place for smooth functioning of the organization which allows an effective exchange of ideas and information between multiple hierarchical …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 35–38 Read article
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Strategies to deal with Organizational stress
Abstract: Today the MNC industry is one of the fastest growing sectors of India. Now-a-days Multinational companies are becoming profit and target oriented, so it increases the stress in the minds of employees. Stress management is an important activity of strategic human resource management. It has a significant impact on the performance of the employees and efficiency of the organization, so there is an immediate need to design an efficient way …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 39–41 Read article
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An analytical study on adoption of digital wallet & its effect on consumer behavior (A research conducted in Delhi-NCR)
Abstract: This study on adoption of digital wallets & it’s the effect on consumer behavior was conducted to determine if and what has been the contribution of digital wallets in a cash-based payment system. Practically, this research will be useful for the business stakeholders of digital wallets who would like to expand the business to earn more market share. Subsequently, he discussed the risks and challenges faced by consumers while using …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 1, 2019 · pp. 1–10 Read article
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Study of Faults in Transportation Management as a Reason for Delays in Providing Timely Courier Services to Consumer
Abstract: Delays in services creates a bad impression of service provider on the customer. Timely delivery and proper response is required in supply chain management system to keep accelerating the progress of firm. Courier and express package delivery services requires a well-managed transportation and delivery strategy which should make the process easy and convenient for both, the customers as well as the employees. The present study involves the exploration of Blue …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 1–6 Read article
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A study on the Significance of Organizational Communication
Abstract: Corporate communication is the key to a successful business and is an important tool to carry out the exchange of information between different functional groups in an organization. The objective of the study was to investigate the effectiveness of the internal communication system within various departments at Indian Oil Corporation (IOCL), Pipelines Division Noida. Based on a sample size of 100 respondents, the study was conducted through the use of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 2, 2018 · pp. 46–59 Read article
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THE OPTIMIZATION OF THE ROLE OF VILLAGE OWNED ENTERPRISES AGENCY (BUMDes) TO REALIZE VILLAGE INDEPENDENCE
Abstract: Village Owned Enterprises (BUMDes) in Law No. 6 of 2014 is defined as a business entity that all or most of its capital is owned by the village through direct participation from village assets which are separated in order to manage assets, services, and other businesses for the maximum welfare of the village community. BUMDes was chosen because of its position that empowers village communities and village resources to create …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 2, 2018 · pp. 37–45 Read article
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A study of investment behaviour displayed by women in India
Abstract: This research study is mainly based on the analysis of the investment pattern of respondents i.e. working women in Delhi (NCR). In this research study, we mainly focus on understanding the investment pattern as well as their risk appetite while investing and the awareness towards investment based on their sector of employment. This research is conducted in Delhi (NCR) region through distributing the structured questionnaire to the 96 respondents as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 9–13 Read article
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HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India
Abstract: Since ancient days, Indian conventional practices were additionally towards health and fitness, which are reflected in numerous items from toothpaste to repellents. This paper comprehends the relationship advertising idea and analyzes human services and relates segments that have an immediate effect on any social methodology. Relationship advertising through ‘health-fitness’ has turned into a worthy subject as it influences the utilization conduct of individuals. This research was done for Twin city …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 25–31 Read article
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Merits & Demerits of celebrity endorsements
Abstract: People buying a product endorsed by the celebrities has been happening for several decades and advertising firms use their communicative skills in convincing their clients that celebrity endorsement of a Brand is the best bet in the current circumstances because of the standardization of many products and inability of the companies to create a strong differential or USP in a product that can have temporary competitive advantage or sustained competitive …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 32–35 Read article
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An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR
Abstract: This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 14–24 Read article
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Contribution by Indian Oil Corporation Limited Toward the Welfare of the Society
Abstract: Apart from generating employment opportunities, the business and social partnerships of Indian Oil have had a positive impact on the society, besides generating employment opportunities. Their CSR team gives a lot of importance to healthcare, women empowerment and education. Indian Oil’s R&D team is dedicated to developing technologies and programs which aid the optimum utilization of the available resources to ensure full energy utilization and independence. Indian Oil is also …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 21–24 Read article
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Organization Development and Its Relevance in the VUCA World
Abstract: In today’s dynamic VUCA (Volatile–Uncertain–Complex–Ambiguous) World, there is a growing need for the formulation and implementation of the most effective organization development (OD) strategies and techniques for enhancing both the individual and organizational productivity. OD is an applied behavioral science domain that deploys an ever-evolving strategy used to develop the employees and functions of an organization. It is a specific, planned and continuous process that aims to increase organizational effectiveness. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 25–29 Read article
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An Overview of the Facts Related to the Socioeconomic Status of Women in India
Abstract: Presently, women are involved in all possible fields like politics, research, military, etc., so they are contributing in economic growth as they are moving toward employment and save their money for increasing their wealth. They depend on the income, high returns and future security. Modern women can manage the family responsibility as well as economic responsibility similarly. The women are financially comfortable, investing regularly and competent enough to understand the …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 17–20 Read article
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The Doom Day at Johnson Retails Pvt. Ltd, Panjim, Goa
Abstract: The beginning of the case highlights the glimpse Johnson Retails Pvt Ltd, one of the pioneers of Johnson Group of Companies headquartered in Goa. Every festive season they make an attempt to organize an event, aiming that they will encourage the customers to visit the store and attract them to buy the products. Vishwas, the Brand Manager of Johnson Retails Pvt Ltd, was supervising these events. He was heading the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 2, 2018 · pp. 23–28 Read article
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Effect of Increasing Stress Level in the Banking Sector
Abstract: The banking sector is getting extremely competitive across the country and there’s hardly any difference in the quality of the products and services being offered across the industry which puts extra burden and pressure on the employees. This further leads to various psychological problems among the employees like anxiety, stress, insomnia, depression, etc. Under such circumstances, the individual starts getting discontented in the current organization and seeks more options elsewhere. …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 2, 2018 · pp. 16–22 Read article
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Disaster Management Using Geographical Information System (GIS) Need of the Era
Abstract: Disaster management is very complex as it required tools and techniques to avoid such situations and reduce the impact of disasters since disasters most of the time are natural, and natural calamities cannot be avoided. This paper focuses on the necessity of geospatial technology for the controlling agencies to analyze the disaster situation and provide the necessary facilities to the citizen so that city will be ready to face the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 29–33 Read article