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300 articles for “Promotion”
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Sustainability and Integrated Reporting in Bangladesh: An In-Depth Examination of Corporate Practices
Abstract: This study explores the implementation of sustainability reporting and integrated reporting practices within leading companies of Bangladesh based on established assessment frameworks provided by the Global Reporting Initiative (GRI) and the International Integrated Reporting Council (IIRC). Also, the study evaluates sample companies' reporting practices and links them with company performance and sustainable development goals. A sample of 30 blue-chip companies representing the DSE 30 index is selected from the population …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 32–44 Read article
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An Analysis of the Relationships Between Competition and Intellectual Property Laws in the Situation in India
Abstract: India is a country of systematic legal framework whether it is for individuals or for corporates. Ever since constitution was adopted there has been periodic up gradation and amendments in laws so that it suits best to the current environment, in this light in the present study we are attempting to compare the Indian competition act and Intellectual property laws. This study examines the intricate relationship between the Indian Competition …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 9–17 Read article
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A Research on the Hiring Procedure at Firstcry, Pune
Abstract: Effective company management relies heavily on personnel planning to make sure that the appropriate people are in the correct roles at the right times inside an organization. Achieving company goals and promoting success require this strategic process. To ensure that staffing levels are acceptable and that the types and talents of employees are in line with the company's objectives, every organization needs to follow a set of clearly established criteria. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 29–38 Read article
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Gender Balance on Boards: A Catalyst for CSR Performance
Abstract: and Corporate Social Responsibility (CSR) performance. Through a study of the literature and empirical data, we investigate the effects of having women on corporate boards on CSR outcomes. Our research explores several CSR topics, including social justice, environmental sustainability, and governance procedures, to pinpoint the unique contributions made by gender-diverse boards. According to our research, gender diversity on boards improves corporate social responsibility (CSR) performance by bringing a greater variety …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 39–43 Read article
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Unravelling the Electoral Bonds Scheme: A Legal Journey towards Transparency
Abstract: The Indian government launched the Electoral Bonds Scheme in 2018 with the goal of preserving donor anonymity while promoting openness in political financing. However, the scheme has sparked extensive debate over its effectiveness and potential for misuse. This paper traces the legal journey of the Electoral Bonds Scheme, analysing its implications on transparency, accountability, and democracy in India. Through a detailed examination of legislative provisions, judicial scrutiny, and public discourse, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Growing Application of Forensic Accounting in Assessment and Control of Financial Crimes
Abstract: Forensic accounting has evolved into a crucial discipline in detecting and preventing financial crimes, particularly in the digital age, where cyber-enabled fraud has intensified. This study examines how forensic accounting techniques have adapted to address modern financial crimes, incorporating artificial intelligence (AI), blockchain technology, and big data analytics. The research aims to evaluate the effectiveness of these advanced tools in fraud detection and financial transparency. A combination of qualitative analysis …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article
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When Technology Maturity Matters: a Moderated Regression Study of Forensic Analytics and Fraud Detection
Abstract: Purpose: Data‐driven forensic analytics (DDFA) is widely promoted as a key tool for fraud detection, yet organisations report mixed results. This study investigates whether the effectiveness of DDFA depends on the organisation’s technological maturity – defined asthe sophistication of IT infrastructure, data governance, and analytical skills. Design/Methodology/Approach: A two‐wave longitudinal survey was conducted with 210 finance and audit professionals in a large emerging economy; 178 completed both waves (retention 84.8%). …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 1–11 Read article
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Impact of the Income Tax Act, 2025 on Individuals and Businesses in India
Abstract: The Income Tax Act, 2025 marks a significant milestone in India's fiscal and taxation frameworkby replacing the long-standing Income Tax Act, 1961. Designed to modernize and simplify thecountry's direct tax system, the new legislation seeks to enhance transparency, reducecompliance burdens, promote digital governance, and align tax administration with the needs ofa rapidly evolving economy. This study is based on secondary data collected from governmentreports, policy documents, tax portals, published literature, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 1–6 Read article
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Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article
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A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well-known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world , blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 15–24 Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers ofBangladesh. People are using this service and becoming loyal of it. Due to the outbreak ofCOVID-19, now people prefer to order more food using online food delivery apps. Considering brandloyalty to the customers, this study was basically aiming to analyze the impact of marketing mixelements. A Cross-sectional causal questionnaire survey was done from 5th August …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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A Study of Consumer Buying Behaviour and Satisfaction Towards Health Insurance Services
Abstract: The landscape of health insurance in India is undergoing rapid transformation, fuelled by deregulation, decreased bureaucracy, and increased private financing. In this dynamic environment, understanding customer perceptions and preferences is essential. This study investigates these aspects along with customers' understanding of the market and purchasing decisions. Employing a non-probability convenience sampling method and utilizing a well-structured questionnaire, insights are gathered through extensive literature review. Statistical analysis using SPSS software, including …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 19–29 Read article
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Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
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A Study of the Advancement of Digital Marketing in Indian Context
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article
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Impact of Subscription Models on Consumer Spending
Abstract: Subscription-based business models have significantly influenced consumer spending behaviors in recent times, offering convenience, premium services, and exclusive benefits while influencing financial decision-making. This study helps to explore the impact of subscription services across various industries including entertainment/media, Software services, fitness, and food delivery. It examines the consumer spending behavior, perceived value for money, and long-term commitment toward the services. The research highlights how subscriptions encourage recurring expenditures, lack of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–11 Read article
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Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement
Abstract: The Madhya Pradesh Assembly Election 2023witnessed an unprecedented integration of social media platforms in political campaigning and voter outreach. This study examines the role social media played in shaping public opinion, disseminating political narratives, and influencing voter behavior during the election. By analyzing campaign strategies of major political parties on platforms like Facebook, Twitter, Instagram, and WhatsApp, the paper highlights how digital communication complemented traditional methods to reach diverse demographics. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Determinants of Employee Motivation and Satisfaction in Indian Postal Services
Abstract: Employee motivation and job satisfaction play a crucial role in the effectiveness of public service organisations, particularly in labour-intensive sectors such as the Indian postal services. In an environment marked by rising service expectations, technological change, and operational pressures, understanding the factors that influence employees’ motivation and satisfaction is essential to sustaining service quality and organisational performance. The present study examines the key determinants of employee motivation and job satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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The Influence of Instagram Influencers on Consumer Behavior in Delhi NCR
Abstract: The swift expansion of social media networks has significantly reshaped how consumers identify, assess, and interact with brands. In this evolving digital environment, Instagram influencers have become influential trendsetters and trusted voices, playing a crucial role in shaping consumer perceptions and purchase decisions within online marketplaces. This study examines the influence of Instagram-based content creators on consumer purchasing behavior, brand perception, and trust formation within the Delhi NCR region. As …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article