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314 articles for “Sustainability”
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Evaluating Retail Chain profitability: Insights From ITC.
Abstract: This study evaluates the profitability of ITC Limited, a diversified Indian conglomerate prominent in sectors like FMCG, hotels, and agribusiness. Using key financial ratios—debt-to-equity, current ratio, working capital, and return on equity—the research assesses ITC's financial health and efficiency over a five-year period. The objective is to understand how ITC’s internal strategies for cost management, supply chain optimization, and resource allocation contribute to its profitability amidst market challenges. The research …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article
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A Critical Analysis of Performance of Higher Educational Institutions Through Balanced Scorecard
Abstract: Numerous studies have examined the effectiveness of the Balanced Scorecard (BSC) in organizations. It has been observed that many institutions adapt the BSC framework by modifying its perspectives to align with their vision, mission, and strategic themes. Some researchers have emphasized its applicability to Higher educational institutions (HEIs). This paper critically analyses the application of the BSC framework in assessing HEI performance, focusing on its effectiveness, challenges, and implications for …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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The P-Mactr Matrix: a Reality-Weighted Strategic Evaluation Framework for Modern Industries
Abstract: Traditional portfolio frameworks such as the BCG and GE–McKinsey matrices prioritize market growth and relative market share, often overlooking cash-flow durability, regulatory exposure, and technological defensibility. In contemporary markets characterized by capital intensity, accounting distortions, and policy volatility, growth-centric models frequently misclassify strategic strength. This paper introduces the P-MACTR Matrix, a reality-weighted strategic evaluation framework built on seven dimensions: Profitability Reality, Market Share, Market Growth, Cash Flow Strength, Competition Intensity, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 31–35 Read article
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Analyze Impact of Digital Transformation on The Retailing Value Chain
Abstract: The impact of digital transformation on the retailing value chain is a significant area of study, with implications for the entire sequence of activities involved in delivering a product or service to consumers. The value chain in retail encompasses every stage, from product creation to customer satisfaction, and can be optimized to gain a competitive edge. Digital transformation has been found to erode institutional retailing as the primary interface to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 12–15 Read article
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The Role of AI in Advancing Circular Economy Policies for Clean Energy: A review
Abstract: With new technical developments and rising demand creating new avenues for innovation, the energy sector is undergoing a significant transition. With its ability to optimize energy systems operations, control, automation, etc., artificial intelligence (AI) is becoming a key force behind the transformation. It is essential to create a competitive policy framework that is in line with circular economy principles in order to adjust to the rapid revolution's trends and steer …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Strategies of the Successful Long-term Business
Abstract: This paper is mentioned some more useful strategies for the successful long-term business. I release my thoughts in this paper by carefully and my personal experience is shared by the industries. Currently COVID-19 situation many companies faced problem. How to run company and sustain in market. Here we suggested very useful points in this paper it is very useful of the new and old company.
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Reforming Public Administration: Need of good Governance in India
Abstract: Public administration that supports the conduct of government business and operation of management, remains an integral to the process of globalization and economic liberalization during 21st century. It continues to play significant role in forms of data sharing resources and multichannel information. Whereas good governance baked by ICT norms and supported by Simple, Morale, Accountable, Responsive, Transparent (SMART) policy, remains the backbone of decision makings through formation of sound public …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 44–52 Read article
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Case Study Analysis on MIS America Grupo Santander
Abstract: The purpose of this case study was to examine the challenges and issues that had been encountered in implementing the Chile MIS America, software pilot project at the Grupo Santander before the MIS America is rollout to other part of Latin American countries. The problem arise in the project caused a significant delays and the team were not able to produce the report to corporate executive team. It also highlights …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Research, Innovation, and Entrepreneurship: Special Nexus for Employment Opportunities and Engineering Advancement in Nigeria
Abstract: In view of creating employment opportunities and outcome-based education, the impact of nexus of research, innovation, and entrepreneurship cannot be undermined in developed and developing countries. A lot of researches and innovations have been done without adequate links for employment opportunities and a better pedestal for entrepreneurship. This calls for urgent attention and intervention of governments, stakeholders, consultants, engineers, and entrepreneurs. This paper assessed the current trends and multi-faceted problems …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Project Feasibility Key to Guest Satisfaction in a Jaypee Hotels 5-Star Chain Hotels
Abstract: Location is a major aspect for success for a hotel project. For a commercial hotel, city centre is ideal while for an airport hotel proximity to airport is ideal. The site selection has a direct impact on occupancy and return on investment. A proper market feasibility report of market segment is necessary before starting a project. A study of consumer behaviour and spending power is important. Sustaining quality of services …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 1–8 Read article
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Merits & Demerits of celebrity endorsements
Abstract: People buying a product endorsed by the celebrities has been happening for several decades and advertising firms use their communicative skills in convincing their clients that celebrity endorsement of a Brand is the best bet in the current circumstances because of the standardization of many products and inability of the companies to create a strong differential or USP in a product that can have temporary competitive advantage or sustained competitive …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 32–35 Read article
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Cosmetics Market Developments
Abstract: The global cosmetic industry is a dynamic and growing industry that continues to expand as consumers seek innovative products and experiences. In recent years, there has been a shift toward natural and organic products, the use of technology, and the growing demand for personalized products. However, the industry faces several challenges, including the impact of cosmetics on the environment and the increasing regulation of cosmetic products. This report provides a …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 43–46 Read article
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The Newest Marketing Trends of 2025
Abstract: As 2025 approaches, technological advances, shifts in consumer behavior, and the global economy have caused the marketing industry to change at an alarming rate. Instead of merely adjusting to these developments, marketers that wish to stay ahead of the curve must consider them. These new developments, which range from the emergence of AI-driven hyper-personalization to the significance of security in information distribution, provide both difficulties and barriers for companies trying …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 31–36 Read article
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The Change in Consumer Buying Behaviour, respective of time
Abstract: Consumer preferences, the foundation of any successful marketing strategy, represent the choices and decisions individuals make regarding the products, services, and experiences they value and intend to acquire. These preferences are not static but rather a dynamic constellation of factors that evolve throughout a consumer's life journey. Understanding these ever-shifting preferences is paramount for businesses seeking to create compelling value propositions, forge strong brand connections, and ultimately drive sustainable growth.This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 6–30 Read article
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Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty
Abstract: In today's socially conscious market, corporate social responsibility, or CSR, has become an essential element in building brand equity and encouraging customer loyalty. This paper investigates the multifaceted relationship between CSR initiatives and their impact on brand perception, consumer trust, and loyalty. Through a comprehensive review of existing literature and empirical evidence, the study highlights how CSR efforts, such as environmental sustainability, ethical labour practices, and community engagement, positively influence …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 43–51 Read article
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Encouraging Women for Inclusive Development: Consequences for Brand Strategy and Advertising
Abstract: Women play a central role in driving economic growth through their participation in labor markets, entrepreneurship, human capital development, and social progress. Their involvement across diverse sectors—such as healthcare, education, agriculture, and technology—enhances productivity, fosters innovation, and contributes to economic stability. In particular, women entrepreneurs frequently establish community-oriented enterprises that promote resilience and inclusive development. This paper examines both the opportunities and challenges shaping women’s economic participation. It highlights critical …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 6–10 Read article
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How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
Abstract: The revival of Campa Cola by Reliance Consumer Products Limited (RCPL) represents one of the most significant examples of strategic brand resurrection and market disruption in India's Fast-Moving Consumer Goods (FMCG) industry. Acquired by Reliance Industries in 2022 for approximately ₹22 crore, the once-iconic Indian soft drink brand was repositioned to challenge the long-standing dominance of multinational beverage companies such as Coca- Cola and PepsiCo. This case study examines the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 19–30 Read article
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Critical Evaluation of the CSR Programs in India: with Special Reference to HUL and ITC ltd.
Abstract: Corporate Social Responsibility is seen as a classic humanitarian endeavour in India. This is an activity which is performed while keeping Indian tradition in mind but it is not deliberated. In the current scenario, it is now emerged as benchmark to judge corporate excellence. CSR has been developed as a concept for fulfilling company’s obligations toward necessities of society as business is said to be a very important part of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 1–9 Read article
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The Role of Employability In Enhancing The Role of Soft Skills In Enhancing Employability of Technical Graduates: A Study
Abstract: This study examines the pivotal role of soft skills in augmenting the employability of technical graduates. In today's ever-evolving job market, while technical prowess is highly valued, it is becoming increasingly evident that soft skills are equally crucial. Communication, critical thinking, creativity, and emotional intelligence, all play integral roles in a graduate's ability to navigate and thrive. The paper investigates the impact of soft skills on job readiness, career progression, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 30–39 Read article
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Effect of Internal Audit Practices on Financial Management: Insights from Epitome
Abstract: This project explores the effect of internal audit practices on financial management at Epitome Kidney and Urology Institute over the period from 2021 to 2023. By examining key financial indicators like Return on Assets (ROA), debt-to-equity ratio, current ratio, and cash flow, the study demonstrates how internal audits have influenced Epitome’s financial health and operational efficiency. Internal audits have contributed to substantial improvements in profitability and cash flow, reflecting better …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–10 Read article