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276 articles for “Indian”
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An Empirical Study on Employee Retention in Manufacturing Industries
Abstract: Employee retention might be a consistent effort by the managers to outline and current labourers to get utilize of action and practices setup that tend to their different needs. A strong support system transforms into an awesome accomplishment instrument. Support of key delegate prosperity and accomplishment of any affiliation holding your best labourers ensures client satisfaction; extended thing bargains, happy accomplices, and incorporation agent’s intense movement considering andsignificantly embedded structure …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article
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Reversing Policies towards Circular Economy: India’s Circular Transition
Abstract: The authors discuss how Indian government has adopted different economic policies and how it needs to adopt again the circular economic system. The authors suggest that the Indian government should follow a circular economic system again. The authors address the need for India to benefit from Circe's transformation project.
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 14–18 Read article
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Waste Reduction Strategies for Business Sustainability: Applying Vedic Principles and Smart Recycling Techniques
Abstract: Waste management is a critical worldwide concern as garbage production rises as a result of rising urbanization and consumption. There is a growing interest in resurrecting age-old practices that foster harmony with the environment in the search for sustainable solutions. This chapter examines the fundamentals of Vedic trash management, which have their roots in antiquated Indian customs, and investigates the ways in which cutting-edge smart recycling technology can be used …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 11–15 Read article
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Evolving Paradigms of Research Data Management (RDM): A Conceptual Framework for University Libraries in Rajasthan
Abstract: The challenge of managing vast amounts of research data is relatively new to Indian universities and is often tied to the issues of open science and data-intensive scholarly research. The present study focuses on the shifts relating to the Research Data Management (RDM) process within the context of higher education systems of the university in the Indian state of Rajasthan. I propose the Integrated RDM Readiness and Stewardship Framework (IRRS-Framework) …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Fitness Awareness in India
Abstract: We often interact with more health-conscious Indians today, who watch their calorie intake and regularly partake in exercise or yoga to stay fit and healthy. It is a lifestyle we should all adapt, especially when – in spite of 2/3rds of India being under 35 years of age, India is counted amongst the most unfit countries in the world. 1 of 3 Indians is classified to be medically unfit, suffering …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 14–16 Read article
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Predicting Individual Investors Intention to Invest and Individual Investor Behavior
Abstract: An investor is an individual that prop money into a structure such as a pursuit for a monetary return.The main goal of any investor is to keep down risk and boost return. It is in contrast with a gambler whois pile to invest in a risky asset with the hopes of getting a worthwhile. Understanding financial marketsand investors' behavior is one of the considerable objectives in pecuniary matters. However, most …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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Is COVID-19 Shining a Light on Leadership?
Abstract: As the world wades through the aftermath of pandemic, with months of lockdowns and social distancing, the disruption is making way for new dynamics. This study outlines how learning and development teams in the various organizations can help employees and leaders react and respond to the crisis. There are different strategies in which the business leaders help and lead through business disruptions caused by COVID-19. In the need of the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 22–27 Read article
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A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article
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AI for Social Good: Addressing Development Challenges in India
Abstract: Artificial intelligence (AI) has emerged as a powerful tool with the potential to address various socio-economic challenges worldwide. In a diverse and complex country like India, which faces significant development issues, the adoption of AI presents promising opportunities for positive change. This conceptual research study aims to explore both the potentials and limitations of AI in tackling India's unique development challenges. The paper begins by outlining the primary development hurdles …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 14–21 Read article
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Embedding Chatbot in the Library Services: A Study of BibDIAL+
Abstract: The present paper discusses the implementation of a chatbot named BibDIAL+ for the users of the Central Library, Indian Institute of Technology Delhi. The primary objective is to streamline responses to frequently asked questions and provide real-time, 24/7 digital assistance to library users, thereby improving the overall user experience.The development phase of BibDIAL+ involved three main steps. Firstly, common questions asked by the users at the circulation counter and reference …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 21–29 Read article
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Quality Assurance Testing Practices – A Case Study at Trigo Quality Production Services Pvt Ltd Pune
Abstract: ABSTRACT The Indian government’s drive to move Indian economy from cash to cash less economy is a major step towards achievement of its flagship program of Digital India which visions India as a digitally empowered and a knowledge society. The primary aim of this move is to reduce high dependence on cash and also to bring more transparency and efficiency in the system. These practices offer various opportunities, but on …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 21–26 Read article
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Research Paper on Customer Satisfaction Towards Lakme Products
Abstract: The Indian cosmetic industry defined as skin care, oral care, color cosmetics, fragrance, and hair care products. India is a contract country with a population of more than a billion people. Indian cosmetics industry has seen rapid growth over the past couple of decades and has seen strong growth over the past couple of years and emerged as one of the industries with future growth potential. The cosmetic market in …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 14–16 Read article
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A Theoretical Analysis of Extroversion and Introversion at Workplace
Abstract: India is a country with a large mass of unemployed youths looking for jobs. Most of the Indians belongs to either poor or middle-class families. In this country the gathering of necessities of life is of prime importance and the people here have no other option but to force themselves into jobs against their will. The students here do not judge their own personalities according to the jobs available before …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 15–23 Read article
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Rapidly growing rural marketing trends
Abstract: As anyone might expect enough, Rural Marketing isn't a remarkable brain research any longer. There has been an extreme change in the manner marketers are surrounding their methodologies for rural pieces of India. It is alarm ting to call attention to here that Rural Marketing has seen remarkable development with expanding obtaining intensity of the general population living in rural India. Buyers hailing from these parts are obviously developing "stylish" …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 14–18 Read article
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Gender Sensitization through Advertisements and Short Films
Abstract: Gender sensitisation is a critical aspect of promoting equality and challenging stereotypes in contemporary society. By examining the portrayal of gender roles, identities, and relationships in ads and short films, and by the virtue of relevant ted talks, the research illustrates both progressive and problematic patterns in their depiction. The study analyses popular TV advertisements and depicts how they are either indifferent towards gender sensitisation or they take undue advantage …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 44–49 Read article
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How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
Abstract: The revival of Campa Cola by Reliance Consumer Products Limited (RCPL) represents one of the most significant examples of strategic brand resurrection and market disruption in India's Fast-Moving Consumer Goods (FMCG) industry. Acquired by Reliance Industries in 2022 for approximately ₹22 crore, the once-iconic Indian soft drink brand was repositioned to challenge the long-standing dominance of multinational beverage companies such as Coca- Cola and PepsiCo. This case study examines the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 19–30 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms
Abstract: Social media platforms generate more than 500 million posts every day, creating a constantly changing record of public opinion about political events, public health crises, brands, and social movements. Although this data is extremely valuable, turning raw social media text into clear and useful opinion insights is still difficult because of three main challenges. First, different platforms such as Twitter/X, Reddit, YouTube, and Facebook use different writing styles, vocabulary, post …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Role of ICT for Businesses in Tourism Sector in India
Abstract: Tourism sector is an important contributor to the Indian economy as it provides foreign exchange, employment opportunities, promotes capital investment, among other benefits. This paper aims to study the current role of ICT for businesses in tourism industry in India. The objectives of this study are to understand the current usage of ICT in tourism industry in India by businesses as well as consumers, the gap that limits its usage, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 23–28 Read article
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Psychological Impact of Online Classes on Students during COVID-19 Pandemic
Abstract: The “Corona virus disease–2019” (COVID-19) pandemic has created a greater impact in theeducation system throughout the globe. In order to break the chain of the virus, entire globe-imposedlockdown which brought complete shutdown of the education system. Closure of schools, institutionsand other learning spaces had greater impact affecting more than 1.6 billion learners. Even thoughthere is a greater advancement of technology in the 20th century, India relies on the “Traditionalmethodology of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article