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300 articles for “Promotion”
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Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism Sector
Abstract: Pricing in the hospitality industry is a critical factor in the determination of reservations by customers in the hospitality industry, which is very competitive. Nevertheless, even though the dynamic and promotional pricing models were widely used, there is not much empirical evidence on what dimension of pricing would have the strongest influence on accommodation booking behavior. The main issue is how various pricing perceptions e.g. fairness, corporate pricing, seasonal adjustments, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 9–17 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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Analyzing Impact of Pollution on Tourism Sustainability in Delhi NCR
Abstract: Delhi is the sixth most populated city in the world and is one of the most polluted cities in India. Pollution is the contamination of earth’s environment with materials that interfere with human health, quality of life or the natural functioning of the ecosystems. The various types of pollution include air pollution, water pollution, noise pollution and, finally, the contamination of soil. Other less recognized forms include thermal pollution, which …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 17–28 Read article
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A Study on Tourism Prospects in Majulias: A Community-Based Tourism and Sustainable Tourism
Abstract: Tourism in India is having a high potential to attract myriads of inbound and domestic tourists from all over the world. As India is topped up with diverse culture and cuisines, among them the Northeast India exhibits flamboyant attractions. So studies have spotlighted one of the less specified destinations of Assam, i.e. Majuli. Majuli can be a perfect holiday destination if it will be channelized properly, as the destination is …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 1–8 Read article
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Climate Change Protocols and Corporate Survival in Africa Beyond 2012: Exploring the Grave Implications of Climate Change Regulations on African Businesses
Abstract: Climate change protocols since 1978 seek to regulate the impact of human activities to mitigate and, if possible, avoid the grave environmental upheavals implicated in the resulting climate change. The protocols advocate and increasingly legislate all—inclusive internationally binding measures to quicken the abatement of environmentally unfriendly energy sources, processes, products and services which promote the causes of climate change. While developed nations in the forefront of crafting the protocols delay …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 14–25 Read article
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A Study on Green Businesses in India
Abstract: Increasing awareness on the various environmental problems has directed to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. In the modernmarket green business have evolved special implications. The word ‘Green’ indicates purity throughquality, fairness in price and worthy in dealings. These green business emphases on ecofriendlyproducts to satisfy the needs and wants of the customers with the scope of sustainable development toa …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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A Study on Risk Management Practices in Cooperative Banks in India
Abstract: Banking Industry has done wonders for the global economy. The banking business merely takes money from savers in the form of various deposits and then gives the same money in the form of loans to borrowers. Banking activities promote and encourages the flow of money for investment to productive use this helps in development of economy to grow. It cannot be denied that the cooperative banks have not only contributed …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 32–39 Read article
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Blockchain Boosts the Carbon Credit Economy
Abstract: Carbon Credit Trading started in the year 1997. A total of 180 countries signed the Kyoto Protocol. Unfortunately, the goal set forth in the Protocol, which called on countries to reduce their greenhouse gas emissions to 1990 levels by 5% between 2008 and 2012 was never accomplished. In today’s world, environmentalists strive to promote policies and business practices that are beneficial to the environment. The rising levels of carbon dioxide …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 8–13 Read article
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Technological Alternatives for Fundamental Sanitation in India
Abstract: Access to basic sanitation facilities remains a major challenge in India, where over half of the population lacks access to proper toilets. This issue is particularly severe in rural regions, where traditional pit latrines and the practice of open defecation persist prominently. In this paper, we review the technology options available for improving basic sanitation in India, with a focus on low-cost and sustainable solutions. Let's start by examining the …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 1, 2023 · pp. 29–34 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Towards the Theory of Green Entrepreneurship
Abstract: Green Entrepreneurship is a type of social entrepreneurship, where the entrepreneur is passionate to promote environment. This study is an exploratory study based on interviews of 10 Green entrepreneurs from Rajasthan India. The author summarizes the findings in the form of 7Cs or 7C the model of Green entrepreneurship. The research has used grounded theory and qualitative data analysis using content analysis methods. The author proposes future directions for Green …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Empowering Women through Financial Literacy in India
Abstract: Today, women are making their mark in every field. Their contribution is remarkable to society aswell as to the economy of any country. If we talk about women’s empowerment in the present scenariowhere time rapidly changes, it demands not only literacy but also financial literacy amongst women.Financial literacy is the possession of the set of skills and knowledge that allows an individual tomake informed and effective decisions with all of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article
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An Analysis of the Potential of Homestay Tourism in Uttarakhand
Abstract: The concept of Homestay tourism is gaining popularity in the present times as it offers an opportunity to the tourists to experience the locality more closely, engage with the locals, understand their way of life and the unique culture, and to visit undiscovered places things that no luxury hotel or resort can offer. It is also a more responsible more inclusive form of tourism and provides self-employment opportunities to the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 33–40 Read article
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Critical Analysis of Indian Self-Made Women Entrepreneurs: Case Study
Abstract: Women entrepreneurs play significant role in the economy of India as well as in promoting the mechanism of women empowerment. In these consequences, it is realized that women entrepreneurs are also giving an important role in the development of the gender-based economy of India. In these consequences, the major objective of this research paper is based on the analysis of a case study of three selected women entrepreneurs, namely- Falguni …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 24–34 Read article
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Prosperity and Development for Holistic Growth
Abstract: In order to illustrate the critical necessity for the environment's specific protection, this study emphasizes the essential function of the environment as a crucial public resource within human systems. As far as we now know, any human system requires sustainability. In the past few decades, the idea of sustainable development has sparked a huge global movement, particularly in the area of education. Studies and research projects are being conducted to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 63–67 Read article
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Macroeconomic Forces: An Experiential Exploration of its Sway on Governance and Sustainable Economic Development in Nigeria
Abstract: Macroeconomic forces are the variables that promote economic growth and development.Macroeconomic fundamentals are the engine room of the sectorial development in an economy. The study, therefore, examined the impact of macroeconomic fundamentals on government and sustainable economic development in Nigeria from 1987 to 2020. Time series were used for the study, which was sourced from the Central Bank of Nigeria statistical bulletin and National Bureau of statistics. Data sourced were …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 10–23p Read article
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Analysis The Relation Between Education Motivate and People to Become Entrepreneurs
Abstract: Education plays a crucial role in motivating people to become entrepreneurs. Entrepreneurship education cultivates innovative talents, which are essential for future development. It provides students with the knowledge, skills, and resources needed to identify opportunities and develop the necessary resources for success. The following points highlight the importance of education in fostering entrepreneurial motivation: Innovation and Entrepreneurial Mindset: Entrepreneurship education encourages students to develop an entrepreneurial mindset, which is linked …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Understanding The New Education Policy 2020 - What Does It Mean for India
Abstract: The new Education Policy (2021) is a significant step towards upgrading India's education system for the 21st century and ensuring that the students of the country have the information and skills necessary to compete effectively in the global economy. The policy that the government has outlined outlines a comprehensive framework that will help create an environment where students have access to the best educational opportunities, teachers are empowered and motivated, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 30–34 Read article
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India’s Trade Balance Deficit: A Study with Reference to India’s Top Foreign Trade Business Partners
Abstract: India is the one of largest economy in the world based on nominal GDP estimates. Foreign trade in India is not new and it can date back to as old as 4th century BCE in western Tamil Nadu. Foreign trade not only brings foreign reserves in India, but it also has many benefits like optimal use of natural resources, access to diverse goods and services, market expansion and economic growth, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 35–42 Read article
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Safe On Power Purifier: Revolutionizing Electrical Safety through Innovative Entrepreneurship
Abstract: This is a case study on a startup, which aims to help people in their safety. A large number of fires happen every year due to electric short-circuits and there was no device to prevent such accidents. Punto Corporation launched a new product called Safe on Power Purifier to prevent any accidents caused by electric short circuits. This product has been appreciated by everyone as this is a revolutionary product …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 34–39 Read article