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4 articles for “American products”
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Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers
Abstract: It is a fact well documented that the sudden discernible upsurge in the disposable income of theIndian consumers has increased their proclivity towards a more luxurious modus vivendi. Consumersare always in the quest to elevate their standards of living which has brought about a seismic shift intheir daily modus operandi. One such exemplification would be the binge watching behaviour whichhas been observed amongst Indian consumers especially during the tough period …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers
Abstract: It is a fact well documented that the sudden discernible upsurge in the disposable income of the Indian consumers has increased their proclivity towards a more luxurious modus vivendi. Consumers are always in the quest to elevate their standards of living which has brought about a seismic shift in their daily modus operandi. One such exemplification would be the binge-watching behaviour which has been observed amongst Indian consumers especially during …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 23–31 Read article
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An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels
Abstract: Conspicuous consumption is a phrase coined by American sociologist as well as economist Thorstein Veblen. Conspicuous consumption could be applied to luxury goods which are easily recognizable as a more costly, expensive item. Tech, automobiles, and even clothing could all be examples of products related to mindful usage. Conspicuous consumption is usually done showing a certain social class or status.
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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Cloud-Native Transformation of an Enterprise Geographic Information SystemPlatform: An Information Technology Management Framework for Scalable,DevOps-Driven Modernization Framework in Utility Operations
Abstract: Critical legacy geographic information system (GIS) platforms in the electric and gas utility sector are built on monolithic architectures that cannot satisfy the scale, performance, and information management requirements of modern grid operating environments. Conventional GIS systems impose inflexible release cycles, limited horizontal scalability, and brittle point-to-point integrations, preventing real-time geospatial data delivery to control room and field operators. This article presents the design, development, and deployment of a cloud-native …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 77–85 Read article