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7 articles for “Blog”
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well-known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world , blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 15–24 Read article
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Social Network as a Tool of Political Power
Abstract: The article is focusing to public policy formation in social network. The author analyzes the necessity of the formation and promotion of the image of political leaders, their goals and objectives pursued. Examples of politicians who have their accounts on various Internet portals, and the nature of their virtual activity are analyzed.
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 8–13 Read article
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Analyzing Role of User-generated Content in Marketing in Digital Age
Abstract: User-generated content is that content on the internet in which users contributed in creation. In this digital age, customers are creative and actively engage with the business. They share their opinions, inventions, and insights. Users also create posts while using business’s products and services and share them with their audience. Tools for collecting user-generated content include Blogs and Groups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish …
Published in NOLEGEIN Journal of Information Technology & Management Read article
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Generation Z: Making Way for India's Promising Entrepreneurial Future
Abstract: India's economy has one of the fastest growth rates in the entire world. It is still a land of opportunity, with a sizable youth population and considerable possibilities for people who wish to start their own businesses. This presents a chance for an entrepreneur to recognise needs that no company now fills and come up with a remedy for those needs. Gen Z has been accustomed to seeking solutions and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 58–62 Read article
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Analyzing Role of User Generated Content in Marketing in Digital Age
Abstract: User generated content is that content on the internet in which users contributed in creation. In thisdigital age, customers are creative and actively engage with the business. They share their opinions,inventions and insights. Users also create posts while using business’s products and services andshare them with their audience. Tools for collecting user generated content include Blogs andGroups, Photos and Videos, Questions and Answers, Ratings and Reviews, and Wish Lists andFavorites …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
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A Case Study on Gridle
Abstract: Presently the company is an outcome of the founders' past experience of other ventures before it. They developed a portal for placement coordination which connected student and the industry. After that, they transformed it into a blogging and knowledge-sharing tool. It was during this time, they faced problems of proper communication channels. They realized that using various tools for communication and coordination actually lowered efficiency affecting productivity. In a dilemma …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article