MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Management Information Systems

A Case Study on Gridle

  1. Siddharth Das
  2. Bilva Desai Singh
  3. Kinjal Jethwani
  4. Disha Mehta

Abstract

Presently the company is an outcome of the founders' past experience of other ventures before it. They developed a portal for placement coordination which connected student and the industry. After that, they transformed it into a blogging and knowledge-sharing tool. It was during this time, they faced problems of proper communication channels. They realized that using various tools for communication and coordination actually lowered efficiency affecting productivity. In a dilemma situation they studied and found that a lot of time was wasted on juggling a minimum of 3-4 Apps in a workplace. So, they created a productivity platform for work that brings together all forms of communication channels like chat, tasks, files, emails, video and audio conferencing. This finding gave the seed to their new venture.

Keywords

Support