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4 articles for “Buyer Power”
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Apple (Social Media Strategy)
Abstract: This Paper aims to foster Apple’s social media strategy to increase the revenue as well as better strategic marketing plans. Apple has a very unique approach to how to use social media platforms. They have a face book and twitter account but they actually never posted anything. Apple also has an Instagram but it is only to feature photos of their I-Phone campaign. This picks the question that why doesn’t …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 43–48 Read article
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Strategic Position of Rivers State University within the Higher Education Sector: A Micro and Macro External Environmental Analysis
Abstract: Rivers State University (RSU) is the oldest University of Science and Technology (ST) in Nigeria, established by the Rivers State Government to promote science, technology, and the development of the Niger Delta Region. This study appraises its current operating environment and strategic position within the Higher Education Sector. An analysis of factors micro externally exerting influence on RSU as a business is carried out, via the adoption of the prescriptive …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 1–8 Read article
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Mutual Funds and Index—The Best and Safe Investment
Abstract: Mutual fund and index industry in India have developed rapidly and gained a lot of popularity from the past couple of decades, especially after the incorporation of Unit Trust of India in 1964. There has evolved parallel a rich attainable educational literature such as numerous subjects associated with mutual funds. One of the most regularly addressed topics inside the modern-day literature is investor’s belief and preferences, approximately various mutual price …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 21–36 Read article
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Tackling Covid-19 from Technological advancement
Abstract: In the universe, it has changed day-to-day exercises; something as simple as a walk in the garden is perceived very differently now. The same is valid for business. Various business houses have closed down or changed to oblige a social distancing. New way of consumer and worker behavior and expectations have emerged during the first week of the crisis. Corona-virus addresses a giant monetary shock and weight. Lately, the center …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 40–44 Read article