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15 articles for “Customer behavior and expectations”
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A Study to Understand the Customer Pattern and Resolve Customer Issues
Abstract: Understanding what the customers want and expect from an organization is the key to a satisfied customer. It is a highly structured, continuous, and consistent process which needs regular supervision. Here, with the help of a questionnaire, an attempt has been made to ascertain the requirements, behavior and the expectations of the customers from a logistics firm called Delhivery. The survey helps the company to learn about its competitors and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 23–25 Read article
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Optimizing Retail Media Strategies to Drive Customer Loyalty Across Industries
Abstract: In the fast-changing retail media landscape, customer loyalty is essential for long-term business success. However, the concept and measurement of loyalty differ greatly across industries, creating challenges for businesses looking to foster enduring customer relationships. This paper examines the significant role of retail media in promoting customer loyalty, focusing on how digital platforms and personalized advertising are increasingly shaping consumer behavior. The study identifies key variations in loyalty metrics among …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 30–34 Read article
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A Study on Consumer Perception Towards Banking Services
Abstract: The banking sector, a pivotal service-oriented industry, plays a crucial role in economic development by providing essential services to its customers. This study investigates consumer perceptions towards banking services delivered by public banks in India, focusing on service quality and customer satisfaction. A survey of 87 respondents from Delhi/Delhi-NCR, predominantly aged 18-24, reveals key insights into banking service attributes and consumer expectations. The research highlights the importance of reputation, service …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 11–19 Read article
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A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in PCMC Area
Abstract: The impact of the corona virus pandemic on the economy has been devastating. With millions forced to stay at home and retail shops, except those providing essential services, shut, analysts claim that the pandemic will have long-term consequences on consumer behavior. While some claim that consumers are likely to switch to online services, others argue that a few weeks of change won’t result in a fundamental shift in behavior. What …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 49–56 Read article
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Empathy in Industry 5.0: Humanizing Business Through Customer-Centric Marketing and Branding
Abstract: Industry 5.0 represents a significant transition from automation-centered industrial models to human-centric, sustainable, and inclusive practices that emphasize collaboration between humans and advanced technologies such as artificial intelligence, robotics, and IoT. Unlike previous industrial paradigms focused primarily on efficiency and productivity, Industry 5.0 seeks to balance technological innovation with human values. A key dimension of this transformation is empathy, which enables organizations to humanize technology-driven processes and build meaningful relationships …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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A Study Of Market Potential For School Busses with Special Reference To Mahindra Truck Bus Division
Abstract: As we know that the tastes and preferences of consumers are ever changing and are not constant. Hence it is very much important for the marketer to know the trend and pattern of the consumers buying behavior. We can get information regarding color, design, size etc. of the consumer by the study of his behavior. Thus the study of consumer behavior helps the marketer in formulating the production policy of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 26–35 Read article
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A Thorough Analysis of How Corporate Social Responsibility Affects Consumer Behavior
Abstract: Corporate Social Responsibility (CSR) has transitioned from being a marginal concern to a core element of business strategy, playing a crucial role in shaping consumer attitudes and behaviors. This review draws from a wide range of scholarly work and empirical evidence to explore the effects of CSR activities on consumer perception, buying behavior, brand commitment, and customer advocacy. Through the inclusion of quantitative findings and illustrative case examples, the study …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Review on Logistics and Customer Service in Consumer Durable Goods in India
Abstract: The study is conducted to identify the consumer’s expectation on logistics and customer services while purchasing consumer durable goods. Essentially, the study progresses by adopting a model that addresses the consumer value recognition for using online network shopping versus in store purchase. Earlier studies depicted that the buying intention of people over online or offline network were affected by their perception about price, service quality, product quality, availability of products …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 13–22 Read article
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A Study of Customer Attitude Towards Dongrai Milk and Milk Products in Kadegaon City
Abstract: Abstract Buyer conduct alludes to the conduct that shoppers show hunting down acquiring, utilizing assessing and discarding items and administrations that they expect will fulfill their requirements. The investigation on customer conduct is the investigation of how people settle on choice to spend their accessible assets (time, cash, and exertion) on utilization related things. It incorporates the investigation of what they purchase, why they get it, when they get it, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 19–22 Read article
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Investigating Service Quality in Banking Sector Using Servqual Model
Abstract: This research was based on a survey conducted through the use of questionnaire. The research is based upon primary and secondary data both. The primary data was collected through a questionnaire designed exclusively for the study. The questionnaire was designed to collect information about demographic profile of the respondents such as age, gender, education and family monthly income. In addition to this various questions related to the knowledge and experience …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 1–17 Read article
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Consumer preferences for different brands of coconut oil in Pune
Abstract: The study investigates consumer preferences towards different brands of coconut oil in Pune city. Objectives include identifying influential factors like price, quality, brand reputation, and packaging prioritized by consumers. Through surveys and interviews, qualitative data are gathered to uncover consumer decision- making processes. Quantitative analysis further clarifies the relative relevance of these aspects. Central to the investigation is understanding how price sensitivity, quality perception, brand loyalty, and packaging aesthetics shape …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 40–46 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article