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253 articles for “Experiences”
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Customer Experience Management as a Competitive Advantage in Service Industries: A Study with Reference to the Retail Sector
Abstract: Customer Experience Management (CEM) has increasingly become a pivotal source of competitive advantage in service industries, particularly in the retail sector, where product differentiation is minimal and price-based competition is easily replicable. In such an environment, the overall experience perceived by customers across multiple touchpoints plays a decisive role in shaping brand preference, loyalty, and long-term profitability. This empirical study examines the role of Customer Experience Management as a strategic …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 15–19 Read article
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A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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From Engagement to Loyalty: a Comparative Analysis of Customer Engagement, Experience, Continuance Intention, and Loyalty Towards AI Banking Chatbots Among GEN Z and Millennials in Junagadh and Rajkot Districts of Saurashtra
Abstract: The growing use of Artificial Intelligence (AI) in banking has changed how customers interact with financial services. Banks are now using AI-powered chatbots to provide quick help, make services more efficient, and improve how customers engage. This study looks at customer engagement, experience, intention to continue using these services, and loyalty toward AI banking chatbots among Gen Z and Millennial users in the Junagadh and Rajkot districts of the Saurashtra …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 24–37 Read article
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Comparison of Work–Life Balance Satisfaction Between Fresher and Experienced Employees of a Pharma Company in Pune
Abstract: The purpose of the present study is to investigate the relationship between the work–life balance (WLB) satisfaction and the number of years of service of pharmaceutical professionals in their work/life. The sample consisted of 300 pharmaceutical professionals from a government pharma company from the PCMC area of Maharashtra, who are both fresher and experienced. The sampling technique was done to obtain response from three-tier professionals. Proposed explanation made on the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
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Consumer Experience in a Digital World: Transforming the Indian Future Market
Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Youth Unemployment Based on Work Experience—A Case Study in Lusaka
Abstract: The research paper looks deep into the causes of youth unemployment not only does it focus on the causes but the solution of the unemployment levels in Lusaka Zambia. Zambia’s Government is aware of the challenges and it has promised to boost employment in general, and jobs for young people in particular. So far, however, its initiatives have not made the difference needed. Many are the times in the life …
Published in NOLEGEIN Journal of Organizational Behavior Management · pp. 32–42 Read article
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Work from Home: Perception, Experiences, Proximal and Distal Diseases—COVID-19
Abstract: ‘Work from Home’ (WFH) concept has come into force due to COVID-19, which is now officially mandated and enforced strictly by rules and regulations. All sectors, IT sectors to teaching sectors, are using WFH concept. COVID-19 has forced almost all the employees of all the sectors to work from home for the first time with the new concept. As the employees are experiencing new environment, this topic attempts to and …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 28–41 Read article
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A/B Testing in HR Technology: Improving User Experience and Decision-Making with Data-Driven Metrics
Abstract: Based on the analysis, A/B testing is essential for enhancing usability and is the most important decision-making tool in the field of HR technology. When a feature or a product is implemented in two different ways, it is possible to determine the goal standards and objectively establish efficiency and user satisfaction enhancements within an organization. Identifying how these methods can be translated between various applications of HR technology, such as …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Youth Unemployment Based on Work Experience—A Case Study in Lusaka
Abstract: The research paper looks deep into the causes of youth unemployment not only does it focus on thecauses but the solution of the unemployment levels in Lusaka Zambia. Zambia’s Government is awareof the challenges and it has promised to boost employment in general, and jobs for young people inparticular. So far, however, its initiatives have not made the difference needed. Many are the times inthe life of business that youths …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
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The Impact of Work Environment on Employee Productivity: the Mediating Role of Motivation and Moderating Role of Work Experience in Afghanistan
Abstract: This research studies the impact of the work environment on Employee Productivity, considering motivation as a mediating factor and work experience as a moderating factor, within Afghanistan's educational sector. Using a quantitative survey and questionnaire research design, data were collected from university employees and teachers in Kabul. This study confirms earlier research by revealing a strong and positive association between Job Satisfaction and Employee Productivity. Task Variety showed a potential …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 36–56 Read article
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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Non-experimental Study to Evaluate Mobile Phone Dependence and Negative Impact of Mobile Phone Dependence among Students
Abstract: A mobile phone is a device that moves around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. Descriptive (non-experimental) group design was adopted to evaluate mobile phone dependence and negative impact of mobile phone dependence among students of a selected college at Panchkula, Haryana. Baseline mobile phone dependence and negative impact of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 9–14 Read article
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Macroeconomic Forces: An Experiential Exploration of its Sway on Governance and Sustainable Economic Development in Nigeria
Abstract: Macroeconomic forces are the variables that promote economic growth and development.Macroeconomic fundamentals are the engine room of the sectorial development in an economy. The study, therefore, examined the impact of macroeconomic fundamentals on government and sustainable economic development in Nigeria from 1987 to 2020. Time series were used for the study, which was sourced from the Central Bank of Nigeria statistical bulletin and National Bureau of statistics. Data sourced were …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 10–23p Read article
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Analysis of An Evolving HR Shared Services Model in a Software Product-based Company
Abstract: The HR shared services model is one of the most implemented models in the present-day organisations. The central idea is to divide the functions based on nature and expertise and have a HR shared services centre as the support unit for all the functions. However, based on the organisational structure, resource allocation, and other constraints, many companies have developeda derived form of HRSS model in the organisations. This study tries …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 18–27 Read article
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Janata Electronic
Abstract: This paper examines the evolution, development, and growing influence of E-commerce websites on global retail markets. Rapid advancements in internet infrastructure, digital payment systems, and data-driven technologies, combined with shifting consumer preferences toward convenience and personalization, have positioned E-commerce platforms at the core of contemporary retail business models. The study explores the technological foundations of E-commerce, including web architectures, cloud computing, and secure transaction systems, which enable scalability and operational …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Methods and Strategies for Fostering Self-directed Learning in the Target Language Acquisition
Abstract: Fostering learner autonomy has become the topic of virulent discussion among practitioners,educators, policy makers and administrators for the last three to four decades. The study named“Methods and Strategies for Fostering Self-directed Learning in the Target Language Acquisition”discusses the importance of learner autonomy in the backdrop of different learning theories. Thisstudy intends to examine different definitions given to learner autonomy and their multifariousimplications. Definitions of Holec, Benson etc. are discussed. In …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 1, 2022 Read article
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Assessing Productivity Outcomes in Remote and Hybrid Work Environment
Abstract: In the third decade of the twenty-first century, remote work – particularly work from home – has become a widely adopted employment model across industries, driven by digital advancements and the demand for flexible work arrangements. This study examines the qualitative impact of remote and flexible work practices on employee well-being and productivity. The research focuses on four key dimensions: work– life balance, social interaction, perceived control over work, and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 20–27 Read article
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A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in PCMC Area
Abstract: The impact of the corona virus pandemic on the economy has been devastating. With millions forced to stay at home and retail shops, except those providing essential services, shut, analysts claim that the pandemic will have long-term consequences on consumer behavior. While some claim that consumers are likely to switch to online services, others argue that a few weeks of change won’t result in a fundamental shift in behavior. What …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 49–56 Read article
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Teachers with Dedicated Following are Successful Leaders beyond Classrooms
Abstract: Influence on provisioning of higher education and the development in the world economy are worth to be noted and compared. The state-of-art technology can be incorporated for teaching almost any subjects. Education in 21st century should be competitive, innovative and market driven and should be the benchmark itself against the best of its kind in the world. Technology based educational ways reinvigorates learning process. The process of institution building in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 17–26 Read article