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44 articles for “Green”
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Human Capital for a Green Future: An Empirical Analysis of Green Human Resource Practices in Manufacturing Sector
Abstract: Green Human Resource Management has become one of the most important strategies that an organization should adopt in order to. integrate business growth and the environment. This study discusses the application. and performance of Green HRM practices in different dimensions, among them Green Training. Green Performance Evaluation, Development, Compensation and Incentives, Employee. Participation, Empowerment and engaging employees, Planning and operational practices and Review Practices. A survey was conducted to determine …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 · pp. 49–58 Read article
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Green Human Resource Management Practices as a Strategic Tool for Sustainable Organizations: A Conceptual Perspective
Abstract: In the contemporary business environment, sustainability has emerged as a strategic issue in modern business setting because of the increasing environmental concerns and business regulations, as well as the increasing demands of stakeholders. As a reaction to this, Green Human Resource Management (GHRM) has introduced itself as a strategy, which incorporates environmental goals into mainstream HR practices and policies such as green recruitment and selection, green training and development, green …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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A Study on Green Businesses in India
Abstract: Increasing awareness on the various environmental problems has directed to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. In the modernmarket green business have evolved special implications. The word ‘Green’ indicates purity throughquality, fairness in price and worthy in dealings. These green business emphases on ecofriendlyproducts to satisfy the needs and wants of the customers with the scope of sustainable development toa …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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Green Human Resource Management (GHRM) in Pharma Company
Abstract: Globally, corporate world is adopting the various environment management techniques; there has been an increasing awareness within the business communities about the significance of going green. There is a drastic shift from the conventional financial structure to the modern capacity-based economy which the pharma business is experiencing, and is ready to explore the green economic facets of business. Today, Green Human Resource Management (GHRM) has become a significant key business …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 14–21 Read article
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A Study of the Green HRM Practices and Its Role in Sustainable Development
Abstract: As of late, there has been noticed an expanding mindfulness inside business networks on thecriticalness of practicing environmental awareness and embracing different climate the boardtechniques. Considering the expanding social class whole and ecological emergency nowadays,maintainable improvement is an unquestionable requirement for business-production. Maintainableadvancement has now become need of the hour. The idea of worry for climate appears to have asweeping critical function for eco-accommodating practices with a current motivation of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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Challenges in Green Marketing
Abstract: ABSTRACT Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article
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A Study of the Green HRM Practices and Its Role in Sustainable Development
Abstract: As of late, there has been noticed expanding mindfulness inside business networks on the criticalness of practicing environmental awareness and embracing different climate of the board techniques. Considering the whole expanding social class and ecological emergency nowadays, maintainable improvement is an unquestionable requirement for business production. Maintainable advancement has now become the need of the hour. The idea of worry for climate appears to have a sweeping critical function for …
Published in NOLEGEIN Journal of Human Resource Management & Development · pp. 9–18 Read article
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A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article
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Implementation of Go Green School Program in the District 6 Schools in the Division of Manila: Basis for a Proposed Action Plan
Abstract: Environment is the surrounding where we live and the source of life. It directs our life and determines our proper growth and development. A quality social life depends on the quality of our natural environment. At home, it is the first school in which children learn moral values, love of environment and love of themselves. School is their second home. Green classrooms equip children with the knowledge on how to …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 33–45 Read article
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Towards the Theory of Green Entrepreneurship
Abstract: Green Entrepreneurship is a type of social entrepreneurship, where the entrepreneur is passionate to promote environment. This study is an exploratory study based on interviews of 10 Green entrepreneurs from Rajasthan India. The author summarizes the findings in the form of 7Cs or 7C the model of Green entrepreneurship. The research has used grounded theory and qualitative data analysis using content analysis methods. The author proposes future directions for Green …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Evaluation and Significance of Green Finance
Abstract: The field of green finance is expanding quickly and has major implications for both environmental sustainability and economic development. It includes a wide variety of financial tools and services designed to facilitate the shift towards a low-carbon, resilient, and inclusive economy. This study investigates the diverse aspects of green finance, examining its main features, goals, and obstacles. As environmental worries continue to grow and the pressing necessity to tackle climate …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 34–47 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Comparative Study of Ai-Driven and Traditional Approaches to Financial Covenant and Compliance Monitoring at Mufin Green Finance
Abstract: This study looks at how AI-driven financial covenant and compliance monitoring stacks up against traditional methods used by Mufin Green Finance, a leading non-banking financial company in India’s green finance sector. Traditionally, covenant checks depend on manual reviews, periodic audits, and rule-based systems. These processes can be slow, require a lot of labor, and are often delayed by human error. With the rise of machine learning, natural language processing, and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 · pp. 8–16 Read article
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The Impact of Green HRM Practices on Employee Job Satisfaction: A Case Study of Multinational Corporations
Abstract: Background: It has been established that green human resource management, or GHRM, is crucial to organizational sustainability, particularly in multinational corporations (MNCs). Although environmental performance has been mentioned in the literature as a potential advantage, the impact of GHRM on employee work satisfaction has been mostly overlooked. Aim: This study aims toinvestigate the effects of GHRM policies on workers' job satisfaction in a subset of multinational firms. Method: A quantitative …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 · pp. 1–11 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Green Technology
Abstract: Green technology is a technology that is eco-friendly technology and was developed in such a way that it does not disturb our environment and helps to conserve natural resources; ultimately, Green Technology leads to the development of sustainability development or in other words it can be defined as sustainability technology. The main aim that is followed by green technology is that: (i) It minimizes the deterioration of the environment; (ii) …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 41–50 Read article
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Green Bonds: Performance Analysis of Investment Potential and Environmental Contribution
Abstract: This study explores the dual aspects of green bonds: their investment potential and environmental contributions. Green bonds, financial instruments designed to fund environmentally sustainable projects, are evaluated for their role in aligning financial growth with sustainability objectives. By analyzing the financial performance of green bond-issuing companies through a detailed ratio analysis, focusing on profitability, liquidity, and operational efficiency. Using data from Utique Enterprises Ltd., Toyota Financial Services India Ltd., and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 64–72 Read article
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Sentiment Analysis Using Search Engine Drifts for Green Marketing and Related Terms: A Geographical Analysis Based on Counties
Abstract: This exploratory study's main goal was to find out how interested Google users in India will be in green products, marketing, causes, and affiliate concepts between May 2021 and May 2022. Google Trends are being used more and more for various opinion research purposes to gauge popular sentiment. We monitor Google Trends for certain keywords that correspond to our green marketing– related characteristics. As the next step, we compare the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 19–25 Read article
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A Systems Perspective on Sustainable Construction: Applying Operations Research to Green Building Initiatives
Abstract: This paper explores how operations research (OR) methodologies can enhance green building initiatives through a systems approach, integrating decision-making domains such as finance, marketing, manufacturing, and service operations. The research employs a comprehensive literature review and application of OR techniques to analyze and optimize sustainable construction practices. Key objectives include understanding the role of decision theory in improving project decisions, exploring financial and marketing strategies to promote green building, implementing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 33–38 Read article
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The Green Beaver Company Operates a Challenging Export Implementation Plan Strategy to Brazil: A Case Study on a Canadian Company Toward Global Perspectives
Abstract: Green Beaver believes that their business will rapidly evolve and plans to expand their business intoother countries. They have partnered with Export Development Canada (EDC) to expand intointernational markets. Green Beaver’s export implementation plan is getting very much competition toenter Brazil. It has six stages of exporting, including creating an organization, seeking information onthe export market, creating an export marketing plan, and assessing risks, assessing regulations,creating export operations, and finally …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article