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7 articles for “Green initiatives”
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Green Human Resource Management (GHRM) in Pharma Company
Abstract: Globally, corporate world is adopting the various environment management techniques; there has been an increasing awareness within the business communities about the significance of going green. There is a drastic shift from the conventional financial structure to the modern capacity-based economy which the pharma business is experiencing, and is ready to explore the green economic facets of business. Today, Green Human Resource Management (GHRM) has become a significant key business …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 14–21 Read article
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A Systems Perspective on Sustainable Construction: Applying Operations Research to Green Building Initiatives
Abstract: This paper explores how operations research (OR) methodologies can enhance green building initiatives through a systems approach, integrating decision-making domains such as finance, marketing, manufacturing, and service operations. The research employs a comprehensive literature review and application of OR techniques to analyze and optimize sustainable construction practices. Key objectives include understanding the role of decision theory in improving project decisions, exploring financial and marketing strategies to promote green building, implementing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 33–38 Read article
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Green Bonds: Performance Analysis of Investment Potential and Environmental Contribution
Abstract: This study explores the dual aspects of green bonds: their investment potential and environmental contributions. Green bonds, financial instruments designed to fund environmentally sustainable projects, are evaluated for their role in aligning financial growth with sustainability objectives. By analyzing the financial performance of green bond-issuing companies through a detailed ratio analysis, focusing on profitability, liquidity, and operational efficiency. Using data from Utique Enterprises Ltd., Toyota Financial Services India Ltd., and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 64–72 Read article
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Evaluation and Significance of Green Finance
Abstract: The field of green finance is expanding quickly and has major implications for both environmental sustainability and economic development. It includes a wide variety of financial tools and services designed to facilitate the shift towards a low-carbon, resilient, and inclusive economy. This study investigates the diverse aspects of green finance, examining its main features, goals, and obstacles. As environmental worries continue to grow and the pressing necessity to tackle climate …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 34–47 Read article
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Make in India Push: Logistics to Gear UP!!
Abstract: The Government of India (GOI) policy initiatives like Make in India, National logistics policy and grant of infrastructure status have provided impetus to the Indian Logistics industry. The vision of the proposed National Logistics policy is to drive economic growth and business competitiveness of the country through an integrated, seamless, efficient, reliable, green, sustainable, and cost-effective logistics network leveraging best in class technology, processes and skilled manpower. The focus of …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 1, 2020 · pp. 29–33 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Green Minds, Smart Investments: Impact of Sustainability Cognition on Investment Behavior Among Emerging Indian Investors
Abstract: Does the level of sustainability consciousness of an investor influence their investment decisions? This is the question we address in this paper. We test the impact of sustainability cognition - the combination of knowledge, attitudes and information-seeking that investors bring to ESG investment decisions - on the investment choices of retail investors in India. We test four hypotheses in our original survey of 300 retail investors, using a moderated mediation …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 45–53 Read article