Search
75 articles for “Media marketing”
-
Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
-
A Study on Social Media and Marketing Strategies of Fitspire Company
Abstract: The rapid expansion of digital technologies has transformed traditional marketing practices, compelling brands to adopt social media–driven strategies to remain competitive. This study examines the role of social media and marketing strategies adopted by Fitspire, an emerging Indian wellness and nutrition brand. The research is based on a qualitative descriptive approach supported by internship-based observations and secondary literature. The study analyzes how Fitspire leverages platforms such as Instagram, YouTube, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
-
Social Media as a Library Marketing Tool: A Systematic Review
Abstract: In the digital era, social media is no longer a peripheral tool but the beating heart of library outreach— a dynamic circulatory system delivering knowledge across digital terrains. This study systematically investigates how libraries strategically deploy social media platforms to market services, engage users, and overcome institutional constraints. Using a structured literature review of 24 peer-reviewed empirical studies published between 2012 and 2025, this article applies the PRISMA 2020 reporting …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
-
7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
-
Marketing of Hospitality and Tourism services in India
Abstract: India is outstanding for its rich social legacy and assorted variety. With the changed situation and headway of innovation, where the time and separation pressure lead to the chance to an individual to travel around the globe just with less timeframe. India may not be ready to draw in enough abroad visitors just with its beautiful, rich structural and fantastic magnificence; yet in addition, its conventional qualities and neighborliness pulled …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 31–41 Read article
-
Impact of COVID-19 on Social Media Marketing in Tamil Nadu
Abstract: The present research paper is focusing on quantifying the impact of COVID-19 on social mediamarketing in Tamil Nadu which raises the COVID-19 pandemic has accelerated the adaptation ofsocial media marketing. The primary data on the field are collected through questionnaires andsecondary data were collected through internet and journals. A sample of 117 respondents iscollected from social media users, out of which, most of the respondents are of 21–30 age group. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 19–25 Read article
-
The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
-
Influencer Marketing: Theoretical Foundations and Future Research Directions
Abstract: The rapid growth of social media has transformed the way organisations communicate with consumers, leading to the emergence of influencer marketing as a significant digital marketing strategy. Unlike traditional advertising, influencer marketing relies on individuals who have established credibility, expertise, and strong relationships with their audiences on social networking platforms. Consumers increasingly perceive influencer recommendations as authentic and trustworthy, making influencer marketing an effective tool for enhancing brand awareness, customer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest
Abstract: The swift digital evolution within the education sector has profoundly altered the methods by which learners identify, assess, and choose online learning options. Among the multitude of digital platforms, YouTube has surfaced as a formidable channel for educational marketing driven by influencers, providing captivating, visual, and interactive content. This research investigates the efficacy of influencer marketing strategies on YouTube in boosting learners’ enthusiasm for enrolling in online courses, particularly concentrating …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
-
Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
-
Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior
Abstract: This study investigates the relationship between product placement marketing effectiveness and media multitasking behavior in contemporary digital media environments. As audiences increasingly engage with multiple media platforms simultaneously, understanding how multitasking influences advertising outcomes has become an important issue for marketers and researchers. The study develops a stochastic model to examine how different product placement attributes, namely screen placement, script placement, and plot placement, interact with varying levels of media …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
-
A Study on Social Media Campaign Design and Audience EngagementAnalysis for Effective Product Promotion with Reference to Instant FoodProducts – MTR
Abstract: This Study looks at how social media campaign design influences people engagement in promoting MTR instant food products the main purpose is understand how different parts of social media campaign attract customer and increase their interest in the brand the study is based on both primary and secondary data, primary data collected was using the structured questionnaire and while secondary data was taken from books, journals, website and other published …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article
-
Digital Pharmaceutical Marketing: A Review
Abstract: The word ‘digital’ has become an important part of the everyday life. Digital era is moving at a faster rate and all sectors have been adapting to it. Moreover, other than the website, adoption to digital marketing has not been quite keen in pharma industry. In the present scenario. more pharmaceutical companies are using social media sites or ecommerce sites as a medium for digital marketing. This allows the customers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 4–10 Read article
-
Need for Social Media and Digital Marketing - A Pragmatic Study
Abstract: Digital marketing is the use of digital platforms for the use of marketing products or services of an organization. With the development in technology there are various platforms that can be used for digital marketing. Media is one of such platforms. And with the evolution of internet there are new forms of media that have emerged. And social media has become a very important part of every individual’s life.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 1–17 Read article
-
Online Marketing
Abstract: This paper is intended to focus on whether online marketing is helpful in business or not, as compared to traditional marketing. Subsequently, the steps that must be taken to make online marketing more efficient are highlighted. In today’s era of digitalization, Internet has promised a brilliant future and subsequently has become a favourite tool of marketing for researchers. Before the Internet, the business often faced difficulties in connecting to customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 10–14 Read article
-
Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
-
Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
-
Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
-
Marketing Customer engagement & Social media Advertisement
Abstract: This marketing plan for Death Star aims to improve the customer engagement through effective use of social media platforms. This marketing plan analyses the existing customer market and customer engagement, using which new strategies are developed to improve the customer engagement in the social media platforms. This report relies on the use of secondary information from various academic and non-academic sources.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 1–18 Read article