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20 articles for “TAM”
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Impact of COVID-19 on Social Media Marketing in Tamil Nadu
Abstract: The present research paper is focusing on quantifying the impact of COVID-19 on social mediamarketing in Tamil Nadu which raises the COVID-19 pandemic has accelerated the adaptation ofsocial media marketing. The primary data on the field are collected through questionnaires andsecondary data were collected through internet and journals. A sample of 117 respondents iscollected from social media users, out of which, most of the respondents are of 21–30 age group. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 19–25 Read article
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Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu
Abstract: Online shopping is linked to the buyer ‘s personality. However, it was not established whether online shopping is safe or not. It was also not established whether people shop online because of influencers. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analysed to see how they affect the dynamics of evolving online purchasing. This study attempt made to assess the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Customer Attitude and Satisfaction Towards Investment in Select Life Insurance Corporation (with Special Reference to Coimbatore City in Tamil Nadu)
Abstract: Insurance is one of the significant segments of financial system. The insurance industry is unique because it is rewarded for handling the risk of third parties. LIC of India is the largest life insurance player in the Indian insurance industry, thanks to its strong brand, long experience, and well-established network. In India, the insurance sector not only plays a role in the financial system, but it also serves an important …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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A Study on Job Performance and Evaluation of Work Stress in IT Sector Women Employees with Reference to Coimbatore City, Tamil Nadu
Abstract: Nowadays stress is a very common problem in every human life. Today, the world is moving very fast, peoples are giving high-level work performance for their life’s betterment. In this scenario, they are affected by high-level stress. There are two major factors for stress; one is an internal factor, and another one is an external factor. IT sector is one of the fastest-growing sectors in India. The employees working in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
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A Study on Employee Performance in Hi-Tech Apparels, Tirupur, Tamil Nadu
Abstract: The systematic approach of measuring employee performance is known as a performance management system. It is a process in which an organization's mission, goals, and objectives are aligned with existing resources (e.g., manpower, material, etc.) and processes, as well as the organization's priorities. Performance management is a technique for identifying ways to fulfil corporate goals by continuously assessing and providing feedback to employees, resulting in improved employee performance. Unlike the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 1–7 Read article
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A Study on Coffee Marketing and Farmer Organization in Dindigul District, Tamil Nadu
Abstract: Complexity of coffee channels of distribution system encourages business actors to optimize channels of distribution management as an effort to increase market transparency among them. Consolidating in farmer organization was required to strengthen bargaining position of farmer for facing the complexity of channels of distribution system. The aim of this research was to analyze channels of distribution and marketing margin on coffee marketing; and to analyze the characteristics of coffee …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 11–22 Read article
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A Study on Importance of Induction Process in Signware Technologies, Coimbatore, Tamilnadu
Abstract: Induction is a very important process which is most essential to the new employees when they join the organization. This programme will train the employees to become productive. Once the employees are appointed, they should be committed and perform effectively and efficiently. The organization has to plan the system and induction process and adopt into the organization’s overall training plans. Induction / Orientation is the first important step in the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 13–20 Read article
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Artificial Intelligence Adoption and Performanceefficiency in Accounting Systems of Emergingeconomies: an Analytics Maturity Perspective
Abstract: This study examines the association between Artificial Intelligence (AI) adoption and performance efficiency in accounting systems of emerging economies, with analytics maturity as a mediating variable. The study uses the Technology Acceptance Model (TAM) and Resource-Based View (RBV) as supporting lenses. Analytics maturity is operationalized using a composite measurement index (Data Analytics Maturity Indicators – DAMI). A cross-sectional descriptive and explanatory survey design was adopted. Primary data were collected from …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 6–12 Read article
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Adoption of Mobile Banking Among Users in Kathmandu Valley: Lens of Technological Acceptance Model
Abstract: Perception is the key for product selection. Mobile Banking is easily available options for users which might make them confuse to think. The purpose of this research paper is to examine the adoption of Mobile Banking among the user of Kathmandu Valley in 2020. This study has applied cross-sectional research design. Correlation and standard deviation have been calculated followed by reliability with Cronbach alpha. Hypotheses have been tested using bivariate …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 1–7 Read article
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Trends in CSR Compliance: A Comparative Study Between NTPC Limited and NHPC limited
Abstract: A self-governing business model known as corporate social responsibility (CSR) helps an organization be socially responsible to its stakeholders, the public, and itself. By practicing corporate social responsibility (CSR), a business enhances society and the environment rather than negatively impacting both. A socially accountable company is responsible to itself and its shareholders. CSR is usually a strategy employed by giant corporations. In this context, the present paper is an attempt …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 19–24 Read article
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Women Free Initiative Growth India
Abstract: ABSTRACT Ladies enterprise change is a basic a piece of human asset change. The change of ladies enterprise could be low in India, particularly in the provincial zones. Business among ladies has been a current circumstance; ladies have developed as conscious of their ways of life their rights and their artistic creations situation. Be that as it may, ladies of center polish are not very quick to change their position …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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A Study of Customer Attitude Towards Dongrai Milk and Milk Products in Kadegaon City
Abstract: Abstract Buyer conduct alludes to the conduct that shoppers show hunting down acquiring, utilizing assessing and discarding items and administrations that they expect will fulfill their requirements. The investigation on customer conduct is the investigation of how people settle on choice to spend their accessible assets (time, cash, and exertion) on utilization related things. It incorporates the investigation of what they purchase, why they get it, when they get it, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 19–22 Read article
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Blockchain-based Cheating Prevention System in Fair Price Shops
Abstract: The existing public distribution system (PDS), commonly known as the ration system, is marred by rampant fraudulent activities, leading to a lack of efficient distribution of subsidized essentials to the deserving beneficiaries. This paper introduces a novel approach to address this issue by leveraging blockchain technology to create an alternative solution for the traditional ration distribution system in India. The proposed prototype harnesses the inherent benefits of blockchain to establish …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 42–54 Read article
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Approaches To Eveluating Online Store
Abstract: Even though many customers in the US and Europe often purchase online, even though many customers in the US and Europe often purchase online. Considering this, this study suggests a paradigm to improve researchers' comprehension of consumers' opinions toward internet buying and their propensity to do so. The concept extends the Technology Acceptance Model (TAM) components through exogenous variables and applies them to the situation of online purchasing. The analysis …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 14–18 Read article
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The Impact of Bus Stop Designs on the Social Behavior of Student-Bus Users
Abstract: Bus stop designs are a communal checkpoint for public vehicular transit. It has become a prominent and relevant tool in curbing traffic, as well as minimizing carbon emissions through its public services by reducing the ratio of passengers to automobile usage. Bus stops, therefore, have evolved into hubs of public significance for settlers in their businesses, schools, churches, offices as well as homes, hospitals, parks etc. In the universities, bus …
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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India’s Trade Balance Deficit: A Study with Reference to India’s Top Foreign Trade Business Partners
Abstract: India is the one of largest economy in the world based on nominal GDP estimates. Foreign trade in India is not new and it can date back to as old as 4th century BCE in western Tamil Nadu. Foreign trade not only brings foreign reserves in India, but it also has many benefits like optimal use of natural resources, access to diverse goods and services, market expansion and economic growth, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 35–42 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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The Impact of Bus Stop Designs on the Social Behavior of Student-Bus Users
Abstract: Bus stop designs are a communal checkpoint for public vehicular transit. It has become a prominent and relevant tool in curbing traffic, as well as minimizing carbon emissions through its public services by reducing the ratio of passengers to automobile usage. Bus stops, therefore, have evolved into hubs of public significance for settlers in their businesses, schools, churches, offices as well as homes, hospitals, parks etc. In the universities, bus …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 1, 2022 Read article
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Examining the Impact of Generative AI Agents on Consumer Satisfaction and Loyalty in Indian E-commerce Platforms: Impact on Consumer Behaviour, Trust, and Purchase Intention
Abstract: Purpose: The rapid adoption of generative artificial intelligence (AI) agents on Indian e- commerce platforms has transformed the way consumers interact with online retailers. Unlike traditional rule-based chatbots, generative AI agents can engage in natural conversations, provide personalized recommendations, and offer real-time assistance, thereby enhancing the overall shopping experience. Despite their growing prevalence, limited empirical evidence exists regarding how these AI-driven tools influence consumer attitudes and behavioral outcomes in the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–30 Read article
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Algorithm in E-commerce logistics
Abstract: First, the logistics information for e-commerce is explained. A detailed analysis is also done on the block chain technology, cryptography technology, block chain consensus algorithm, block chain application scenarios, and other relevant technologies. In the end, a block chain model for tracking logistical information in real-time for e-commerce is developed. It is discovered that data will only be saved on the chain when more than 51% of the distributed system's …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 6–11 Read article