E-marketing
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E-Marketing the Future of Marketing Field
Abstract: Globalization and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. These have made organizations to incorporate budget allocation and to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This topic tries to investigate and states what …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 24–29 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article